Digital marketing changes quickly and 2017 was no exception. The top five trends we saw this year were Mobile Messaging, Personalization, Chatbots, Influencer Selling, and Video Ads. To answer the burning question of which digital marketing trends to watch in 2018 we asked Bare Tree Media Founder & CEO, Robert Ferrari.
By the year 2020 U.S. spending on digital advertising is projected by Statista to hit $117 billion, double the amount compared just a few short years ago. With so many new digital platforms to leverage, brands have many choices to best leverage connecting with their current and future customers. Bare Tree Media suggests brands leverage the below three trends for their 2018 digital marketing plans given how consumers have turned to less public and monitored channels in favor of engaging socially in a more private manner.
Digital Marketing Trends to Watch
1. Dark Social
Dark Social is when people share content through private channels such as mobile messaging platforms. With dark social projected by Radium One to be responsible for 84% of outbound sharing it’s a segment not to be ignored by brands in 2018. Driven by mobile and messaging, it is gaining serious momentum – and understanding it is crucial. If social traffic is only tracked with regular web analytics, a business may dramatically underreport the value that social media adds to your brand or business. Bare Tree Media focuses on mobile messaging solutions for brands to drive consumer engagement through popular messaging apps such as Facebook Messenger, Apple iMessage, KIK, Viber, LINE and others.
Micro-Moments are when consumers act on a need, e.g. to learn something, do something, discover something, watch something or buy something. With more people making on the spot decisions than ever before, in 2018 we expect to see a significant rise in micro-moments. Mobile applications will be crucial in offering consumers instant information and gratification. Bare Tree Media offers solutions such as branded conversations that go viral in the form of branded messaging stickers and custom emoji keyboard apps. Our tech platform allows for links to be sent with messaging stickers giving recipients the ability to click through to watch a video or buy within an e-commerce link within seconds.
It should be no surprise that consumers love personalization and align with brands providing that experience. Whether it’s receiving a personalized message or having the ability to personalize their experience themselves. Bare Tree Media builds personalization into messaging solutions for brands digital offerings. Within our platform consumers can add text or a messaging sticker within their personal messaging conversations, as well as edit photos with stickers and text.
For more information on how your brand can stay ahead of the competition in 2018, contact Bare Tree Media or fill out a Contact Us form. We look forward to hearing from you.
Robert Ferrari serves as the CEO of Bare Tree Media Inc. As a veteran of the digital media and online entrainment industries, Robert is active in pioneering new technologies, products, and services in the B2C and B2B industries. He has over 15 years of business development, sales and management experience from within the entertainment, consumer, and technology sectors.