Emoji and Sticker Marketing: How Gronk Became Gronkmoji

In 2016 more than 6 billion emojis and stickers were sent every day on mobile messaging apps.  Between 2015 and 2016, there was a 609% year-over-year growth of branded campaigns using emojis and stickers.  It’s no wonder major brands including the NFL have jumped on the opportunity to engage with their audience through custom branded emojis […]