#StickingTogether in the Face of COVID-19

Tough times are upon us. Here at Bare Tree, we are closely monitoring the situation that is developing around the world. We hope everyone is staying healthy, safe and socially distanced. Our team of artists and developers is working remotely continuing to make engaging stickers and augmented reality effects that will hopefully bring some brightness to people’s lives.

As events are cancelled and people are using social distancing to combat COVID-19 continues, many businesses are feeling the strain. Among them are indie artists, many of whom rely on sales at conventions to make their living. Being illustrators, animators and designers ourselves, we want to salve some of the hurt our community is currently experiencing due to cancelled conventions, commissions and projects. Because of this we are opening up our services and expertise to any artists interested in selling their art as stickers for the next 90 days.

Our team will work with the artists to determine what work of theirs would be best as messaging stickers or give tips on best practices for stickers if they choose to create something new. Once the stickers are complete, we will publish them for sale on popular messaging apps like iMessage and Google Play. All ownership of the work will, of course, remain with the artist. The artist will also receive 100% of the proceeds.

We will soon be publishing a separate blog post that will be continuously updated with links to the newly released indie artist stickers, so look out for it and keep checking back. Together, we can support each other and make it through this!

If you are an artist and interested in taking part, please email info@baretreemedia.com with the subject line '#StickingTogether'

Sending hugs from Tod and Sal, a sticker duo created by former BTM Sprout, Amy!


Wimpy Kid, Inc Expands Digital Engagement with Augmented Reality and Sticker Keyboards

Boston, MA – January 24, 2020 – Fellow Massachusetts-based companies Wimpy Kid, Inc. and Bare Tree Media Inc., expanded their digital partnership with the introduction of augmented reality social media effects and a global expansion of their stickers within keyboard mobile applications.

To kick off 2020, Bare Tree Media designed and released three augmented reality effects themed around the latest installment in the popular middle-grade series, Diary of a Wimpy Kid 14: Wrecking Ball. The AR effects offer users the ability to insert a swinging virtual wrecking ball into their camera scene and then wreck, record, and share a real world scene of their choice. The AR filters are available to engage Wimpy Kid fans on popular messaging platforms, Facebook and Instagram, and as an AR lens on Snapchat.

Bare Tree Media also expanded their Wimpy Kid-branded digital presence to include digital stickers released within Baidu’s keyboard apps worldwide, including Facemoji Keyboard in the United States, Simeji in Japan, and Baidu IME in China.

‘Augmented reality is a great marketing platform for brands to engage audiences, and a perfect fit for the Wimpy Kid fanbase to create and share their special moments with a wrecking ball,” said Bob Ferrari, CEO of Bare Tree Media. “We are also very excited to expand sticker distribution through Baidu in key markets around the world.” 

“We are delighted to be kicking off 2020 by launching these stickers with Bare Tree Media and Wimpy Kid, Inc.,” said Josh Fenn, Senior Marketing Manager at Baidu. “Now, our keyboard app users around the world can all enjoy Wimpy Kid’s uniquely charming brand of humor when they chat with their friends online.”

“I’ve loved seeing fans around the globe engage with the Wimpy Kid brand using our existing emoji-style stickers. This year, we wanted to expand the Wimpy Kid universe and I’m thrilled to have the brand-new augmented reality and sticker formats on major global platforms. I’m really looking forward to seeing where Greg can go with his fans in 2020!” said Jeff Kinney, author of the Diary of a Wimpy Kid series.

About Bare Tree Media

Bare Tree Media enables brands to reach, engage and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs and augmented reality. As a pioneer in the digital creative and technology sector, Bare Tree Media has worked with many brands including: 20th Century Fox, ABC Television, American Greetings, Baidu, CBS Interactive, Disney, Duracell, Facebook, Giphy, Instagram, King Features, Life is Good, Lionsgate, Mars-Wrigley, MuscleTech, Paws Inc, P&G, NBC Universal, New England Patriots, Snapchat, Snap-On Tools, SONY Television Pictures, Twitter, Warner Bros, Wimpy Kid, and many more. Brands interested in offering their own mobile messaging apps, stickers and augmented reality can go to www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.

About Baidu’s Global Business Unit

Baidu’s Global Business Unit (GBU) is focused on bridging the gap between Eastern and Western markets with its consumer and business-focused internet products and services. Baidu GBU’s product portfolio features keyboard apps Simeji and Facemoji Keyboard, content recommendation platform popIn, and ad platform MediaGo, which serves Chinese advertisers looking to reach consumers overseas. Baidu GBU offers its products and services worldwide, including in the United States, Greater China, Japan, Singapore and South Korea. For more information, please contact us at: gbu_us@baidu.com

About Diary of a Wimpy Kid

The fourteenth installment in the series, Diary of a Wimpy Kid: Wrecking Ball, was published on November 5, 2019, and immediately hit #1 on the USA Today, Wall Street Journal, and New York Times bestseller lists.

2019 marked the first publication of a spin-off book, Diary of an Awesome Friendly Kid, which was published in April 2019 and also immediately reached #1 on all three national bestseller lists (New York Times, USA Today, and Wall Street Journal). ABRAMS also recently released Diary of a Wimpy Kid: Best Friends Box, a box set containing Diary of a Wimpy Kid #1 and Diary of an Awesome Friendly Kid, and The Wimpy Kid 2020 Wall Calendar.

The series continues to reach new heights globally. This fall, Kinney visited seven countries on his international tour, including France, where he was made an officer of the Order of Arts and Letters, one of the country’s highest cultural honors. Both Diary of a Wimpy Kid: Wrecking Ball and Diary of an Awesome Friendly Kid ranked #1 in every country in which they were published, including in the United Kingdom, Spain, Australia, New Zealand, Brazil, and Germany. The series is now published in 64 languages and 76 editions.

More than 200 million copies of the books in the Diary of a Wimpy Kid series have been sold globally. Published in 2007, the first book was an instant bestseller and has remained on the New York Times bestseller list since its publication and through the release of the fourteenth book, for more than 686 weeks total.

About the Author

Jeff Kinney is a #1 New York Times bestselling author and a six-time Nickelodeon Kids’ Choice Award winner for Favorite Book for his Diary of a Wimpy Kid series. Jeff has been named one of Time’s 100 Most Influential People in the World. He is also the creator of Poptropica, which was named one of Time’s 50 Best Websites. He spent his childhood in the Washington, D.C., area and moved to New England in 1995. Jeff lives with his wife and two sons in Massachusetts, where they own a bookstore, An Unlikely Story. For more about Wimpy Kid visit wimpykid.com.


Twitter Emoji Campaigns: A Primer

What is a Twitter Emoji Campaign?

Twitter emoji campaigns are a visually smart way to separate your hashtag from other hashtags. As the name may imply, they aren’t permanent additions to a brand’s main hashtag, but rather are centered around a specific campaign that the brand is putting out.

For a price tag of $1M, Twitter will—for 90 days—attach a picture that you provide to a hashtag of your choice (given it doesn’t infringe on anyone else’s IP, of course).

On-the-nose advertisers may remember the tremendously successful #shareacoke campaign, one of the earliest campaigns to combine an emoji with a hashtag. The campaign created waves that led to the immediate introduction of other emoji/hashtag combinations.

The hashtag that launched a thousand twitter emojis

 

But how worth it really is it invest in a Twitter emoji campaign? Since the #shareacoke campaign debuted in 2015, the number of hashtag/emoji campaigns has skyrocketed up; what value do these little emojis hold that are making them mass hits?

The benefits are threefold:

Create Campaign Hype

Having a visual next to your hashtag will instantly create an association in people’s mind, and creates hype around the campaign. It separates your hashtag from other hashtags that may be similar, and even after the campaign ends, people will be left with the imprint reminder of your campaign. Additionally, it allows the user to create an emotional bond to the campaign that a text-only hashtag simply would not be able to achieve. The reason emojis are so popular is because people connect to them emotionally. Is your campaign cool? Funky? Nostalgic? Whimsical? The Twitter emoji’s art style paired with your hashtag will help determine this, and will shape how people perceive the campaign overall. Yea, it’s that important.

 

Promotes Interaction Around the Campaign

A hashtag creates a quick avenue for a community to be built around the hashtag, and in turn around your campaign. Once again, the visual element greatly helps people quickly recognize the hashtag, so they’ll be able to click on it and begin to interact with others who are also using that hashtag. This creates a feedback loop where those who are interacting with each other build on the conversation and continue to use the hashtag, keeping it active for others to see in their timelines and become interested in!  

 

It Improves the ‘stopping power’ of your Tweet

Twitter users cumulatively generate millions of tweets a day, so the average user is scrolling quickly down an array of hashtags. Internally, Twitter refers to tweets and hashtags that hold people’s attention and pause them in their action of acrolling ‘stopping power’—essentially, it’s a level of retention that determines how effective a campaign is going to be in a user’s mind.

Twitter found that the stopping power of tweets with emojis increased by 10%, and if  those tweets were promoted, that figured jumped up to 6x their previous impressions.

 

Case Study: Christopher Robin

For the release of their new movie Christopher Robin, Disney asked BTM to help them with their Twitter campaign, and we were more than happy to oblige! Christopher Robin was a movie steeped in nostalgia, so we definitely wanted to play up that angle and create emojis that felt timeless and resonated emotionally with the user. They actually had five hashtags, one for each of the ‘major” characters in the movie as well as one for the movie title:

Lovingly rendered above are #Pooh, #ItsPiglet, #Eeyore, and #Tigger! All for Disney's #ChristopherRobin! 

This was one of our first Twitter emoji campaigns, as well, so we were very excited and curious to see how it would fare. The thought was that users would have an emotional reaction to the characters’ faces and thus use the hashtags because of it.

Once the hashtags were live, we monitored the hashtags to see how they were doing. Sure enough, almost immediately we began seeing tweets that reflected nostalgia beyond what we even expected. Some users were tweeting specifically for seeing the hashtag characters!

So for your brand’s next ad campaign, consider utilizing the power of Twitter emojis! And if you need someone to help you out, hit us up!

 


Pushing your Headlines into the Spotlight

The Challenge

It’s every brand’s dream to stand out amongst the crowd, and every marketer’s goal to help their brand achieve that dream.

In today’s world of exponential technological breakthroughs, marketing strategy has by necessity been evolving to complement—the Internet is the newest frontier for marketers looking to expand their brand. However, changes in marketing aren’t always revolutionary; sometimes, even little changes have a large impact on a brand’s identity and tone, and thus, the relationship with their consumers.

Pop-up and targeted ads, a long stalwart of advertising and marketing, have become taboo so companies are now looking to the next best strategy. People don’t want to be sold things anymore; in the new, transparent age, they’re looking for genuine connection.

The Solution

What does it take to connect to an audience? The answer may be simpler than you think:

Emojis!!! 😁😂❤️🌮🔥👍🤠

Emojis are ubiquitous in today’s world; which means there’s one for any demographic you’re looking for. They come in different skin tones, in a huge amount of objects, places, and even in travel symbols and signs. They add personality to otherwise-bland text and catch the attention of the community your brand is trying to appeal to because they’re connecting to the image on some emotional level.

 

Which one of these catches your attention the most?

Emojis are also the perfect way to show HOW you are saying something; emojis can be used ironically and sarcastically, which in itself helps frame the brand’s relationship with their consumers: are they cool and edgy? Professional? Fun? There’s an emoji for that! There is no genre barrier: apps like CNNMoney have fully adopted emojis, with over 50% of their push notifications including at least one. In general, companies who’ve been early on the trend and incorporated emojis into their notification headlines have already received tangible, data-driven results. According to a study conducted by the entertainment platform LeanPlum, consumers open push notifications with emojis 264% more often than those without. Email subject lines that include emojis are opened 66% more, and applications that incorporate emojis receive a 26% lower uninstall rate.

Which one of these jumps out at you?

In short, emojis drive engagement. There is no aspect of a company’s goals that can’t be improved by adding a little emotion to help their consumers connect to them on an emotional level; whether the goal is to get hits on a webpage or sell a product, emojis can unify and enlarge your audience and their retention of your content.

The Takeaway

Emojis aren’t going anywhere; Twitter emoji campaigns, which allow brands to publish an image in tandem with their hashtag, have caught fire and are only picking up traction. Platforms like Slack allow users to upload their own, specific emojis so people can message in-jokes to each other. Emoji use and variance is evolving, and the farsighted brand will take measures to ensure that in a world where brands emote, they aren’t seen as ❄️☠️💤.


Decrypting the Emoji Code

In the modern mobile world, everyone knows what an emoji is. There’s a “standard set” of emojis we’re all familiar with that are available whether you’re using your iPhone, Android, or computer device, with new ones rolling in and even personalized-to-app emojis.

However, do you ever stop to think about how new emojis are added, or who even came up with the old canon? They’re just there; one day they weren’t, and the next day they were! Read onwards and have the mystery of the Emoji Code unraveled!

The Set Canon

Designer Shigetaka Kurita invented the emoji in 1999 to circumvent NTT DoCoMo’s message-character limit (at the time, 250, a la early Twitter). He drew inspiration from picture-based Chinese “Kanji” characters and, armed with a 12x12 grid, created the first set of emojis using common expressions and thoughts he felt were relatable and cute (and would save textual space!). This set was immediately introduced into most of Japan’s mobile products, but their competitors soon took artistic license and released emojis of their own; copying Kurita’s expressions but rendering them in a different style.

Shigetaka Kurita, NTT DOCOMO. Emoji (original set of 176). 1998–99. Software and digital image files.
Gift of NTT DOCOMO Inc., Japan

  

Initially, this caused quite a bit of chaos and miscommunication because a user of one company’s emoji could not see any other another company’s emoji. However, in 2005 carriers began to match incoming signals with their emoji sets and switch them over, and after Apple’s 2007 iPhone globalized them, the Unicode Standard was created so that your poop emoji will send to any device.

 

New Emojis

New emojis introduced into the existing canon are decided by the Unicode Consortium, which sounds like a bona-fide secret society right out of a sci-fi novel but is an actual, real-life organization whose goal it is to enable everyone to be able to use a computer and express themselves with pictures! However, the individual designs for the emojis are left at the discretion of the companies making them; the biggest players being Apple, Microsoft, Samsung, and Google. As a result of this, each of these big-name platforms (and other smaller-name ones) has their own emoji for the same expression.

 

The Gun Emoji

Take for example, the gun emoji, which was one of the most controversial emojis out there at the time of its creation and is still interesting today because of the fluctuating gun climate in the USA. Upon its inception, none of the platforms had the same one, and some even went as far as to use squirt guns instead of actual guns. There were also companies that started with real guns but changed them to squirt guns at a later date (and in Microsoft’s case, vice-versa). See the chart below:

Source: Emojipedia / Emojipedia

Obviously, squirt gun to lethal gun emojis can totally change the tone of a message and actually cause confusion if two users were receiving different images.

It’s worth noting that Apple was the forerunner in changing their gun emoji to the squirt gun we see now. After Apple changed theirs, most companies followed suit partly due to personal value but also because they are trying to create an emoji culture where there is as little confusion as possible, a mission that as designers ourselves we can absolutely appreciate.

Facebook has also announced that they will be removing their gun emoji and replacing it with a squirt gun, although that change hasn’t happened yet. This means every major platform has changed from a real gun to a squirt gun.

 

Sources:

https://www.webdesignerdepot.com/2016/10/the-surprising-history-of-emojis/


marketing stickers and gifs

Six Reasons Stickers & GIFs are Effective for Marketing

Marketing is constantly evolving around the consumer, and during the Age of Technology it’s evolving at a more rapid pace ever; it can be difficult for marketers to know whether or not they’re on the uptake or being left behind. Perhaps the most underrated game-changing tool for marketers are animated stickers and GIFs. Although many still use video, this format is frankly out of date for the modern internet user. According to a survey conducted by Harris Poll, a whopping 71% of Americans would rather send a digital sticker over a block of text. With such a large user base, it’s no surprise more and more companies have been seizing the opportunity to make branded stickers and GIFs to seamlessly integrate their brand into their consumer’s daily life. We partner with these companies to make their brand come alive within mobile conversations. However, not all companies are aware of the wide gamut of opportunities afforded to them across platforms or the sheer flexibility stickers and GIFs inherently have.

1. Custom Twitter Emojis that create trending hashtags:

Companies can pay Twitter to attach a custom emoji to a Twitter hashtag for a period of time. Then, whenever someone uses their hashtag the emoji automatically comes with it! The brand’s hashtag instantly stands out with its unique emoji and helps create a community around the product.

Recently, we collaborated with Disney on a campaign for Christopher Robin and other upcoming titles, including creating a range of twitter emojis to promote the film and make the hashtags appealing, relevant, and most importantly create the cute Pooh-bear association to the Christopher Robin movie in people’s minds. We managed the storyboarding, sketching, and illustration for these emojis.

2. Clickable Branded Stickers:

A branded sticker campaign’s main objective is to organically increase brand awareness and engagement. To that end, stickers are a revolutionary tool because it enables marketers to have their brand present in their customers everyday conversations across mobile. In other words, their brand becomes a permanent part of their customer’s life.

A good example of this is Lovate Health’s MuscleTech stickers, promoting their MuscleTech brand of products. These stickers are centered around and cater directly to the consumer base that uses MuscleTech products; as a result, they end up using them a lot because the sentiments and in-jokes are relevant to them. This entrenches MuscleTech further into the community in a feedback loop that keeps both the company and the consumer happy, and helps new initiates to the community naturally find their product in a sea of competitors.

Lovate Health has taken it even further by making their stickers clickable. These stickers, when sent, allow the receiver or sender to click the sticker and be redirected to a website, the app, or the app store. This is brilliant because users are able to interact with the images being received and has quick access to the company’s brand. They also allow people to send links to products they enjoy in a fun way!

3. Sticker Markets on Messengers:

Stickers and messengers go hand-in-hand, creating a demand for sticker marketplaces, which offer a wide variety of branded emojis and keyboard and almost functions as an advertising playground.

In 2016, around 50% of all mobile users used at least one form of mobile messenger, according to Stastia. The fact that since then, messenger apps continue to add free features like video calls, encryption and social media means that usage has only been increasing. Sticker marketplaces have also grown in kind, and many of mobile messengers have created their own sticker markets that draw users to their specific platform.  

Apple and Facebook are leaders in this industry with their respective iMessage and Messenger platforms; in total, over 1 billion stickers sent on them. We’ve  has observed the intense popularity of stickers it created for the mobile game Plants Vs. Zombies, which had 1 million downloads 4 days, and 2.5 million downloads in a week with over 100 million impressions.

4. Everyone is a Brand Ambassador:

This was touched upon briefly in point number two, but one of a branded sticker’s major selling points is the seamless integration into a consumer’s life: in other words, converting that customer into a brand ambassador.

This is one of the most effective ways of creating brand ambassadors because people are sending these stickers to their friends organically; they love the content and they are spreading the brand to all of their friends in a win-win scenario. Furthermore, people who are friends tend to be in similar target markets, which means having stickers so your customers can share your brand with their friends is the ideal way to spread your brand.

5. They Can Reach New Audiences

Stickers are an important bridge that connects companies to a younger audience in a charmingly appealing way. In an age where this younger audience has been collectively groomed to ignore the millions of ads they see every day, stickers appeal as authentic and fun, leading more of this audience to be attracted to and spread your brand (in the form of stickers). Sometimes you even get people who were previously unaware of your brand but will buy sticker packs because of artistic appeal or funny witticisms, which could convert them into customers. If not, they’ll at the very least be creating more brand awareness for your brand.

6. They Have Potential for Going Viral

Some of these sticker apps/packs go viral and have millions of downloads. Although not a guarantee, the possibility is always there and because stickers are created to be spread on the internet, where the phenomenon of “going viral” first appeared and retains the farthest reach, it is a direct line to the culture that facilities going viral.

Overall, the existence of stickers as a marketing tool has opened a completely new avenue for brands and consumers to communicate through. Instead of having their message get “lost in textlation”, customers can augment their thoughts with your brand, without losing what they want to say.

Most importantly, they can do it in a way that feels fun and cool and makes them feel good, which will push them to keep doing it. People can show who they are by sending stickers of TV shows, music, or quotes they like from pop culture that curate their personality by showcasing the communities they’re a part of and appealing to others like them. In layman’s terms, stickers/GIFs are great for showing some personality!


snapchat bitmoji gallery

Personalized Emojis are Taking Messaging by Storm

Recently, custom emojis have been sprouting up on all major messaging platforms like Apple, Google, Samsung, and Snapchat. These were started by Bitmoji, a company that allowed users to create their own personal emoji. Once Snapchat acquired Bitmoji, the race was on for all major messengers to create their own. These personal emojis are used by a wide range of age groups and are some of the most popular stickers.

Bitmoji

Bitmojis were the first personalized emojis to take messaging by storm. They were designed to fill the gap between selfies and text messages by sending a personal sticker that could express emotion. This idea took off and was acquired by Snapchat to become the avatars for all Snapchat users. Bitmojis were a massive success and are now on most major messengers as well as Snapchat. These custom stickers led to most major messengers adopting their own personalized emojis.

Bitmoji example Image
Image Source: Snapchat

Apple Memojis

Apple is currently testing their new personalized emojis that are expected to be released with iOS12 called Memojis. Previously Apple launched Animojis, which were animated stickers of the user’s facial motions illustrated by various animals. Memojis, are an extension on these animated stickers, by allowing users to use their animated character. This movement is then translated to your Memoji on your screen, creating your own personal animated sticker. The Memoji’s are completely customizable to make your own unique animated messages.

Memoji Example Image
Photo Credit: Apple Inc.

Samsung AR Emojis

Samsung Augmented Reality (AR) Emojis allow a user to create their own personalized emoji. These emojis are able to be customized with different effects that make the sticker look more cartoonish or more lifelike. Samsung also gives you the option to change the clothes of your custom sticker.

Recently, Samsung updated their AR Emojis with the addition of 18 more set stickers to add onto your emoji, making the total 36. Right after the release of these extra stickers, Samsung also announced they will be launching 18 more additional stickers soon. These personalized stickers are only available the Galaxy S9 and S9+.

However, creating custom stickers is not the only thing that AR Emoji allows a user to do. It also has a feature that brands can utilize, like Disney who released some of their classic characters like Mickey Mouse and Donald Duck onto the platform. Then Disney followed up with a release of the Incredibles characters to promote the newly released sequel to the film.

Image Source: Samsung AR Emojis

Google Minis

Google recently announced that they are launching a keyboard add-on called Minis that allows users to send customized stickers of themselves. The user will take a picture of themselves and a digital sticker of them will be created. Google is taking a unique approach to their customizable stickers. Unlike Snapchat and Samsung, Google Minis will have packs to purchase containing different gear and backgrounds for your personal sticker. Currently, these custom stickers are only available in the Beta keyboard, however, we should expect to see them soon.

Image Source: Google

happy world emoji day

Happy World Emoji Day 2018

It is 2018, and Emojis have taken over. The once perceived “silly, childish” messaging stickers have become completely integrated into our daily conversations. Snapchat filters even let us turn ourselves into our very own Bitmoji. Emojis allow us to demonstrate feelings and emotions to a greater specificity than our words. Here at Bare Tree Media, we pride ourselves on being the original and the longest-standing emoji designer. Day in and day out, we work to give everyone the ability to say just what they want (with OR without words 😉). It seems with each new day more emojis are created by designers across the globe providing each of us with unique ways to express ourselves or just have fun!

Apple’s Custom Emojis: Memoji

World Emoji Day calls for big news, and companies have delivered. Apple Inc. announced they will be releasing Emoji 11.0 for iOS and MacOS, an emoji pack including 66 new emojis for Apple fans to enjoy in late 2018. Along with these new emojis Apple is also releasing their Bitmoji counter, Memoji. The 3D emoji will be available with iOS 12 this fall. Memoji’s are to follow-up Apple’s animated stickers that use facial recognition to overlay animal filters, Animojis. Memoji’s take the next step and allow users to create and use their custom Emoji stickers to express themselves in a unique audio-visual hybrid. With innovations like these, developers are reimagining where and how emojis can exist, proving the only way is up.

Facebook's Emoji Keyboard Stays Strong

Facebook and their messenger are one of the leaders in the emoji space, having adopted all 2,800 Unicode Emojis. Unicode is a consortium of the biggest tech companies and a few countries, who decide on what should or should not be an emoji.  Facebook once again proudly released their annual Emoji statistics, demonstrating significant increases in emoji use and engagement. Here are just some of the numbers:

  • Over 5 billion emojis are sent everyday in Messenger
  • 900 million emojis are sent on Messenger that don’t even have text
  • 700 million emojis are used in Facebook posts everyday
  • The 😂emoji is the most popular around the world
  • The ❤️emoji has doubled in usage in the past year

facebook emoji infographic
(Photo Courtesy: Facebook/Mark Zuckerberg)

Twitter Branded Emojis

Emojis have made their mark on our society, and now large companies are working towards making their own mark through branded emoji stickers.

Recently, Twitter teamed up with Disney to release custom emojis of the upcoming movie Christopher Robin and chose us to create them! Each of core 100 Acre Woods characters got their own little emoji to accompany their hashtag. Tweets including #ChristopherRobin, #Pooh, #Tigger, #Eeyore and #ItsPiglet grew in number. Twitter users that might not have engaged with tweets involving the Christopher Robin movie in a normal situation began tweeting about the movie. Some solely so that they could have the emojis on their feed!

Emoji Merchandise

There are now emoji clothing, pillows, an Emoji Movie, and now premiering tonight in New York City, “EmojiLand: The Musical” on Broadway just a couple theaters down from The Lion King. Many companies have realized the power of emojis, and how developing new emojis allows for each company to integrate themselves in a language rapidly growing in popularity. No one truly knows the future of emojis, but we do know it’s bright. 🌟

Join Us and Share Your Favorite Emoji with Bare Tree Media on Facebook, Twitter and Instagram!