snapchat bitmoji gallery

Personalized Emojis are Taking Messaging by Storm

Recently, custom emojis have been sprouting up on all major messaging platforms like Apple, Google, Samsung, and Snapchat. These were started by Bitmoji, a company that allowed users to create their own personal emoji. Once Snapchat acquired Bitmoji, the race was on for all major messengers to create their own. These personal emojis are used by a wide range of age groups and are some of the most popular stickers.

Bitmoji

Bitmojis were the first personalized emojis to take messaging by storm. They were designed to fill the gap between selfies and text messages by sending a personal sticker that could express emotion. This idea took off and was acquired by Snapchat to become the avatars for all Snapchat users. Bitmojis were a massive success and are now on most major messengers as well as Snapchat. These custom stickers led to most major messengers adopting their own personalized emojis.

Bitmoji example Image
Image Source: Snapchat

Apple Memojis

Apple is currently testing their new personalized emojis that are expected to be released with iOS12 called Memojis. Previously Apple launched Animojis, which were animated stickers of the user’s facial motions illustrated by various animals. Memojis, are an extension on these animated stickers, by allowing users to use their animated character. This movement is then translated to your Memoji on your screen, creating your own personal animated sticker. The Memoji’s are completely customizable to make your own unique animated messages.

Memoji Example Image
Photo Credit: Apple Inc.

Samsung AR Emojis

Samsung Augmented Reality (AR) Emojis allow a user to create their own personalized emoji. These emojis are able to be customized with different effects that make the sticker look more cartoonish or more lifelike. Samsung also gives you the option to change the clothes of your custom sticker.

Recently, Samsung updated their AR Emojis with the addition of 18 more set stickers to add onto your emoji, making the total 36. Right after the release of these extra stickers, Samsung also announced they will be launching 18 more additional stickers soon. These personalized stickers are only available the Galaxy S9 and S9+.

However, creating custom stickers is not the only thing that AR Emoji allows a user to do. It also has a feature that brands can utilize, like Disney who released some of their classic characters like Mickey Mouse and Donald Duck onto the platform. Then Disney followed up with a release of the Incredibles characters to promote the newly released sequel to the film.

Image Source: Samsung AR Emojis

Google Minis

Google recently announced that they are launching a keyboard add-on called Minis that allows users to send customized stickers of themselves. The user will take a picture of themselves and a digital sticker of them will be created. Google is taking a unique approach to their customizable stickers. Unlike Snapchat and Samsung, Google Minis will have packs to purchase containing different gear and backgrounds for your personal sticker. Currently, these custom stickers are only available in the Beta keyboard, however, we should expect to see them soon.

Image Source: Google

patriots gronk animated messaging sticker

Emoji and Sticker Marketing: How Gronk Became Gronkmoji

Emoji and Sticker Marketing: How Gronk Became Gronkmoji

In 2016 more than 6 billion emojis and stickers were sent every day on mobile messaging apps.  Between 2015 and 2016, there was a 609% year-over-year growth of branded campaigns using emojis and stickers.  It’s no wonder major brands including the NFL have jumped on the opportunity to engage with their audience through custom branded emojis and stickers. According to Jana Gauthier, director of digital media for the New England Patriots, “It’s not always the best idea to force consumers to go to your owned and operated platforms; it helps more to be where they are.” {source: https://digiday.com/marketing/branded-stickers-new-branded-emoji-keyboards/}

From Gronk to Gronkmoji

Bare Tree Media’s designer, Jessica Lindsay, had the chance to work with the NFL Players Association team when designing Gronkmoji.

When designing the Gronk stickers it was very important to capture his likeness and personality. Gronk is a very fun loving guy so we wanted that to come across in his stickers. That especially is prominent in the series of “Spike!” stickers that we did, referencing his willingness to “Gronk [or spike] anything for charity. Gronk-spike is a very important aspect of his character and it was fun to incorporate that in his stickers by animating him spiking all sorts of things including a football, watermelon, beach ball, and a pizza. The pizza spike is definitely my favorite.”

Emoji and Sticker Marketing Trends

1. Relatable & Emotional Message

The most successful sticker designs are often those that convey a very relatable emotion or message. It’s important when designing a sticker to think about what emotion or message the sticker will be conveying.

2. Variety of Use

The more variety of use cases you can think of the better. It shows that there are more opportunities for people to use your sticker and it will be more relatable to a greater number of people.

3. Animation

Animation is all the rage right now. If a sticker pack isn’t animated, users are often disappointed. For branded characters, a lot of companies are choosing to go in a heavily stylized depiction of their characters with flat shading and lighter colors. This direction is an attempt to broaden the appeal to more users.

Are you ready to create your brands custom sticker and emoji?

For more information on how your brand can stay ahead of the competition in 2018, contact Bare Tree Media or fill out a Contact Us form. We look forward to hearing from you.