Spring 2022 Newsletter
In this issue of our newsletter, we will be recapping all the creative content we made and shared throughout the spring. As always, we would like to thank our clients and business partners for their endless support and flexibility, and we look forward to collaborating with them on new projects this summer.
Quidd Partnerships
In case you missed it on our socials, we are beyond excited to officially announce our partnership with Quidd, the leading digital collectible marketplace. Bare Tree Media is working with Quidd to launch digital collectibles to fans. Upcoming collaborations will feature a variety of popular licensed brands. Previously, Bare Tree Media and Quidd partnered to release Smurfs-themed content and within the first two hours of launching, the series sold out and sales exceeded $100,000. More details announced at: https://bit.ly/
“Given the monumental success [of our first launch on Quidd], we are scheduling monthly product releases through year-end on the Quidd platform and invite brands to join us…by working with Bare Tree Media, brands can offer non-NFT digital collectibles to fans to be bought on the primary market and sold on the secondary market within Quidd…” — Robert Ferrari, president of Bare Tree Media
PAX East Conference & Licensing Expo
Members of our team had a chance to attend the PAX East Gaming conference in Boston, MA for the first time since the start of the pandemic. Our team enjoyed checking out the latest in all things gaming, including many indie games created by local game studios. We also finalized a partnership with an amazing global gaming company. We look forward to announcing the details of the partnership soon…so stay tuned!
According to their website, the Las Vegas Licensing Expo “has connected the world’s most influential…brand owners and agents with consumer goods manufacturers, licensees, and retailers.” Thousands of licensing industry professionals flew to Las Vegas May 23rd-26th to build partnerships, plan channel releases, and expose themselves to some of the newest brands available to the licensing world—and the BTM team was no exception!
Our studio representatives had the opportunity to meet with our valued licensors and discuss brand and product strategies for 2022 and 2023. We held 50+ meetings over three days with companies, including but not limited to, Sanrio (Hello Kitty), Mr. Men Little Miss, Hasbro, Care Bears, the Smurfs, and Pokemon.
“For me, this was the first meeting with a lot of our licensing partners in person due to COVID. I had the opportunity to network and gained more insight into the future of licensing in general. I was invited to a ‘Women in Toys’ breakfast and attended a character parade, featuring famous characters from Teletubbies, Squishmallows, etc. Overall, this experience was great and informative, despite it being at a limited capacity. The free swag was great too!” — Josie Martin, licensing coordinator at Bare Tree Media
Our AR team collaborated with the Smurfs to unveil a Snapchat Lens featured at the Licensing Expo. This hyper-casual gamified lens uses real-time 3D simulations and collision detection to bring users a fun, user-friendly AR experience. This lens also contains a custom link to a Smurfs sticker pack, available for iMessage, that has previously been promoted on our socials. Brands went crazy over the demo and requested our team to create AR experiences for them. Click here to try it out.
ARL Pet Prom & Adopt Don't Shop
Just because Earth Day is in April does not mean we can’t celebrate our planet and the beautiful things it contains all year round. May is National Pet Month and April is National Adopt a Shelter Pet Day. Bare Tree Media wanted to take the time to encourage our audience to support pets of all kinds.
In keeping with our mission of supporting animal welfare, we partnered with the Animal Rescue League of Boston and designed custom GIFS to promote their “Pet Prom.” The ARL Pet Prom highlights animals looking for their own fairytale happy endings. In addition, our AR team designed an Instagram Camera effect for the event that you can use on your own adopted pet.
Congratulations to the winners, Zilla and Fern, and be sure to check out these GIFs on the ARL’s official GIPHY page.
We created an official GIPHY page for the City of Boston Animal Care and Control Shelter and designed custom GIFS to promote pet adoption and care. Adopting from shelters provides all types of deserving pets with a safe and loving home. Our design intern, Wendy, created a special animated sticker pack for the occasion. Check them out and use them for yourself!
In addition, one of our AR designers, Wayne, created a lens you can use on your own adopted pet! This lens uses machine learning to detect the faces of dogs and cats—even hamsters and then applies the animations. We were so thrilled to see many of our Instagram, Snapchat, and TikTok users try this lens.
Tiny Headed Kingdom Roll-out
Say hello to your favorite people with a PIF (a Pip GIF)! This month, Bare Tree Media collaborated with Tiny Headed Kingdom to release GIFs of everyone’s favorite tiny headed animals. Stay tuned for the release of more GIFs this June by checking out our GIPHY page.
#StandWithUkraine
We at Bare Tree Media, like so many around the world, are shocked and saddened by the sudden war that erupted in Ukraine. Our thoughts and prayers go out to those affected, and though we hope for peace to come quickly, we must be part of the solution.
Join us in showing solidarity with the Ukrainian people by sharing and donating to hospitals and other humanitarian efforts, including this one set up by our friends at Geeks for Less, who have strong Ukrainian roots. Donate here.
Eye on AR
Our AR, Design, and Social Media teams worked together to launch multiple virtual experiences across various platforms just in time for festival season! We designed 4 TikTok effects using Effect House and launched them the weekend of Coachella:
Pick one that encapsulates your festival weekend mood and share it while you jam out with your friends!
We are so excited to announce that Effect House is now available for everyone to use on TikTok. We look forward to seeing brands and creators flex their creative muscles in the world of AR. To see what you can create using Effect House, check out the effects we have made on our TikTok profile @baretreemedia.
Bare Tree Media & Quidd Partner on Branded Digital Collectibles
New York, NY – May 18, 2022 — Bare Tree Media, a digital publisher of licensed IPs worldwide, and leading mobile digital collectible platform Quidd have teamed up to offer popular licensed brands as digital collectibles to fans. Within the first two hours of launching one of Bare Tree Media’s licensed branded digital collectibles on Quidd, the series sold out and surpassed $100,000 dollars in sales.
“We were ecstatic with the sales results we experienced on the Quidd platform on day one of the launch and thereafter. Given this monumental success, we are scheduling monthly product releases through year-end on the Quidd platform and inviting brands to join us.” — Robert Ferrari, President of Bare Tree Media
By working with Bare Tree Media, brands can offer non-NFT digital collectibles to fans to be bought on the primary market and sold on the secondary market within Quidd. If the brand partner wishes to offer an NFT version, they can upgrade their offerings.
“Our unique platform enables us to create, sell, and resell collections that are highly customized for licensors and their fan bases. We seamlessly manage off-chain collections that are bought and sold in USD or handle more advanced collections that are bought and sold in crypto and reside as NFTs. Quidd is unique in that it empowers fans and collectors to make the decision if their collectibles should be stored with Quidd or stored on a blockchain.” — Sam Barberie, VP of Content at Quidd
Upcoming collaborations between Bare Tree Media and Quidd will feature a number of different major brands.
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About Quidd
Quidd, a subsidiary of Animoca Brands, is the original digital collectibles and NFT marketplace. For over six years, Quidd has facilitated the issuance, sale, and exchange of limited-edition, officially licensed digital collectibles. Quidd supports off-chain and on-chain digital collecting making it an ideal front door for mainstream fans to start building their first branded NFT collection. For more information, visit https://market.onquidd.com or download the apps here.
Winter 2022 Newsletter
In this issue of our newsletter, we are excited to recap all the creative content we made and shared throughout the winter. As we move into Q2, we would like to spread the love to our clients and business partners by thanking them for their endless support and flexibility.
New Partnership Announced
In case you missed it on our socials, we are beyond excited to officially announce a new partnership with WildBrain CPLG and Azerion.
Bare Tree Media is collaborating with WildBrain CPLG to welcome the Teletubbies into the Habbo and Hotel Hideaway metaverses. This partnership comes just in time for the brand’s upcoming 25th anniversary. Under this partnership, we will manage the launch of Teletubbies-branded avatar onesies and other virtual goods into the metaverse. Read the details here!
“We are thrilled to bring the Teletubbies into the metaverse in the form of virtual goods for avatars and virtual spaces within Habbo and Hotel Hideaway. The nostalgia that the Teletubbies evoke as true pop culture icons is a perfect fit for the game demographics and we look forward to furthering releases throughout 2022” – Robert Ferrari, President of Bare Tree Media
We are also thrilled to announce that we are working with Sanrio do Brasil and Azerion to launch Hello Kitty into Latin American metaverses. Habbo and Woozworld users will have access to holiday-themed Hello Kitty furniture, clothing, and other virtual goods. For more information about this partnership, click here!
#BettyWhiteChallenge
In honor of #BettyWhite and her dedication to animal welfare, Bare Tree Media and its employees have accepted the #BettyWhiteChallenge by donating to numerous animal causes throughout the country. All employee donations have been matched by the company furthering our collective impact. We challenge you to make a donation to your local animal cause and make Betty proud on what would have been her 100th birthday!
Donations Made To:
- Potter League
- Medfield Animal Shelter
- Quincy Animal Shelter
- MSPCA-Angell Boston Adoption Center
- Friends of Attleboro Animal Shelter
- PAWS New England
- Animal Rescue League of Boston
- Boston Animal Care and Control Shelter
- Santa Barbara Humane
Source: Today Show & Guide Dogs for the Blind
Betty White would have turned 100 years old on January 17, 2022. She had a wonderful career entertaining us, and a personal life dedicated to helping animals. Bare Tree Media is honored to be the designers of The Golden Girls animated messaging stickers available on the Apple App Store. To further honor Betty White and her lifelong dedication to animal welfare, we pledge to donate our profits from the January 17th, 2022 sales of these fun and engaging messaging stickers to the American Humane Society. For more than 100 years American Humane has been first in promoting the welfare and safety of animals and strengthening the bond between animals and people.
KIA Robo Dog
Many of you were first introduced to Robo Dog within Kia’s Super Bowl advertisement. Bare Tree Media was thrilled and honored to have created a 3D model and TikTok AR experience to accompany Kia’s #fullycharged campaign.
Kia has also made Robo Dog available as an NFT via Sweet, and 90% of the proceeds are donated to the Petfinder Foundation—a national nonprofit that exclusively gives grants to animal shelters and rescues. We are excited to be partnering with companies who support animal causes.
Source: PRNewswire
Azerion Welcomes Teletubbies Into the Metaverse
Amsterdam – December 14, 2021 — Azerion, the digital entertainment and media platform behind the popular online games Habbo and Hotel Hideaway, is welcoming the Teletubbies to the metaverse in celebration of the brand’s upcoming 25th anniversary in 2022. Under a new partnership with WildBrain, the collaboration will include the exclusive release of virtual products in Habbo and Hotel Hideaway on December 14th. Products available for purchase with virtual currency include Teletubbies-branded avatar onesies and custom furniture (i.e., Tubby Toaster, Custard Machine, and Noo-Noo the vacuum cleaner).
“We’re excited to work together with Bare Tree Media and WildBrain CPLG on welcoming the iconic Teletubbies into our virtual worlds. This partnership demonstrates the many possibilities when it comes to brand partnerships and immersive experiences in this space. The values the Teletubbies embody will really resonate with the diverse and inclusive communities of Habbo and Hotel Hideaway.” — Madelon Smittenaar, Business Development Manager of Azerion
Established in 2000 by Finnish company Sulake as the first metaverse of its kind, Habbo is a user-generated virtual world and social gaming platform with a distinctive pixel-art style. It is available across nine language communities and attracting Gen Z/Gen Y adults from over 150 countries. Also created by Sulake, Hotel Hideaway offers a 3D role-playing experience with seamlessly integrated opportunities to meet, create, and share.
“This is our first venture into the metaverse with the Teletubbies and we’re excited to see how Gen Z fans engage with the brand in a new and unique way. This is just the start of our Teletubbies 25th anniversary celebrations with a raft of new partners and executions expected next year that will continue to bring the beloved brand to life for fans.” — Jasen Wright, VP of North America at WildBrain CPLG
The Teletubbies brand partnership and launch is managed by Bare Tree Media, a leader in digital engagement for brands and the global digital licensee of Teletubbies, in collaboration with WildBrain’s leading licensing agency WildBrain CPLG.
“We’re thrilled to bring the Teletubbies into the metaverse through virtual goods for avatars and virtual spaces within Habbo and Hotel Hideaway. The nostalgia that the Teletubbies evoke as true pop culture icons is a perfect fit for the game demographics and we look forward to further releases throughout 2022.” — Robert Ferrari, President of Bare Tree Media
Join us in celebrating the Teletubbies' 25th Anniversary
Download Habbo & Hotel Hideaway and get into character as your favorite Teletubby.
About Azerion
Azerion is a European gaming, entertainment, and media platform specializing in digital advertising and the creation and distribution of premium digital content. Since its founding in 2014, Azerion’s ambitious growth strategy has been strengthened by the company’s network of in-market presence across the European Community (EC), which serves the interests of local audiences and digital advertisers, publishers, and content creators.
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About WildBrain
WildBrain inspires imaginations to run wild. Their shows (i.e., Peanuts, Teletubbies, Yo Gabba Gabba!, Caillou) are enjoyed worldwide in more than 150 countries on over 500 streaming platforms and telecasters. The company also licenses consumer products and location-based entertainment in every major territory under WildBrain CPLG. Visit us at www.wildbrain.com
Bare Tree Media, Sanrio Partnership Announced
Boston, MA – August 25, 2021 — Sanrio has tapped Bare Tree Media as its digital licensing and marketing partner for Mr. Men Little Miss globally, as well as Hello Kitty and Friends, Aggretsuko, and Gudetama brands in Europe, the Middle East, Africa, Australia, and New Zealand.
With an expertise in digital design and marketing, the team at Bare Tree Media will customize the branded content for global and local markets in the form of iMessage stickers, Google Play stickers, LINE stickers and Emojis, Samsung themes, Facer watch faces, and GIFs featured on a branded GIPHY channel.
“We are thrilled to partner with Sanrio and offer an amazing range of branded digital experiences to fans eager to engage, share, and customize their digital devices and messaging conversations. The Mr. Men Little Miss, Hello Kitty and Friends, Aggretsuko and Gudetama brands appeal to a multi-generational audience. The company’s mission of spreading self-expression, love, and humor aligns perfectly with our content creation and network of global partnerships.” — Robert Ferrari, President of Bare Tree Media
The Mr. Men Little Miss digital content planned will feature the more than 90 diverse characters. The other Sanrio characters to be released will be Hello Kitty, Chococat, Kuromi, My Melody, Bad Badtz-Maru, Little Twin Stars, Aggretsuko, and Gudetama.
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About Sanrio
Sanrio Company, Ltd. is a Japanese entertainment company that licenses, designs, and produces a wide range of products for retail and digital markets. As of 2022, Sanrio has created over 450 characters with Hello Kitty, Cinnamoroll, gudetama, and My Melody being some of their most iconic. The company also owns the rights to the Mr. Men Little Miss characters. Sanrio prides itself on delivering experiences that align with their vision of “One World, Connecting Smiles.”
Bare Tree Media and TikTok Expand AR Partnership
Boston, MA — September 3, 2020 — Bare Tree Media, a leader in the design and creation of branded augmented reality (AR) experiences, has expanded its partnership with TikTok. The two companies will work together under the company’s recently announced TikTok for Business Marketing Partner Program to connect advertisers with trusted creative and technology providers who can help scale success on the TikTok platform.
“With the launch of the TikTok For Business Marketing Partner Program, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community. We’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure, and optimize ad campaigns on TikTok. We can’t wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community.” — Melissa Yang, Head of Ecosystem Partnerships, Global Business Solutions at TikTok
Bare Tree Media will be creating branded 2D and 3D AR effects for clients of TikTok, as well as introducing new clients to the TikTok platform.
“Bare Tree Media has been strongly positioned to leverage its leadership position of helping brands engage consumers through creative and interactive experiences. We are excited to broaden our partnership with TikTok and to bring our clients added value through marketing opportunities within the TikTok platform.” — Robert Ferrari, President of Bare Tree Media
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About TikTok
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. For more information, please visit www.tiktok.com.
Bare Tree Media Partners with TikTok to Bring AR to Brands
Boston, MA — June 25, 2020 — Bare Tree Media has been selected by TikTok as a preferred AR (Augmented Reality) design agency partner. As part of the TikTok Branded Effects Partner Program, Bare Tree Media will be assigned to strategize and design TikTok AR effects for brand campaigns.
“With the digital landscape always evolving, we are consistently investing in our interactive competencies such as augmented reality. We are honored to be selected into this partnership to create branded AR experiences to engage audiences within the popular TikTok platform.” — Robert Ferrari, President of Bare Tree Media
Through TikTok’s technology and Bare Tree Media’s in-depth expertise in 2D and 3D AR design, this partnership will help to scale creativity and production of AR effects for brands. This partnership builds on TikTok’s newly launched Branded Scan, which activates certain visual effects after recognizing a flat image as a branded product.
“Branded Effects give brands the opportunity to interact with TikTok users in a way that’s engaging and fun. We’re thrilled to partner with the most creative leaders in 2D and 3D development to bring this playful, immersive experience to our brand partners and the broader TikTok community.” — Melissa Yang, Head of Ecosystem Partnerships, Global Business Solutions at TikTok
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About TikTok
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. For more information, please visit www.tiktok.com.
Wimpy Kid Introduces Augmented Reality and Sticker Keyboards
Boston, MA – January 24, 2020 – Massachusetts-based companies Wimpy Kid, Inc. and Bare Tree Media expanded their digital partnership with the introduction of augmented reality social media effects and a global expansion of their stickers within keyboard mobile applications.
“I love seeing fans around the globe engage with the Wimpy Kid brand using our existing emoji-style stickers. This year, we wanted to expand the Wimpy Kid universe and I’m thrilled to have the brand-new augmented reality and sticker formats on major global platforms. I’m really looking forward to seeing where Greg can go with his fans in 2020!” — Jeff Kinney, Author of the Diary of a Wimpy Kid series
To kick off 2020, Bare Tree Media designed and released three augmented reality effects themed around Diary of a Wimpy Kid 14: Wrecking Ball. The AR effects offer users the ability to insert a swinging virtual wrecking ball into their camera scene and then wreck, record, and share a real world scene of their choice. The AR filters are available to engage Wimpy Kid fans on Facebook, Instagram, and Snapchat.
“Augmented reality is a great marketing platform for brands to engage audiences and a perfect fit for the Wimpy Kid fanbase to create and share their special moments with a wrecking ball.” — Robert Ferrari, President of Bare Tree Media
Bare Tree Media also expanded their Wimpy Kid-branded digital presence to include digital stickers released within Baidu’s keyboard apps worldwide, including Facemoji Keyboard in the United States, Simeji in Japan, and Baidu IME in China.
“We are delighted to kick off 2020 by launching these stickers with Bare Tree Media and Wimpy Kid, Inc. Now, our keyboard app users around the world can all enjoy Wimpy Kid’s uniquely charming brand of humor when they chat with their friends online.” — Josh Fenn, Senior Marketing Manager at Baidu
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About “Diary of a Wimpy Kid”
More than 200 million copies of the books in the Diary of a Wimpy Kid series have been sold globally. Published in 2007, the first book was an instant bestseller and remained on the New York Times bestseller list since its publication and through the release of the fourteenth book. This is more than 686 weeks total!
Published on November 5, 2019, the fourteenth installment in the series, Diary of a Wimpy Kid: Wrecking Ball, immediately hit #1 on the USA Today, Wall Street Journal, and New York Times bestseller lists.
About the Author
Jeff Kinney is a #1 New York Times bestselling author and a six-time Nickelodeon Kids’ Choice Award winner for Favorite Book for his Diary of a Wimpy Kid series. Jeff has been named one of Time’s 100 Most Influential People in the World. He is also the creator of Poptropica, which was named one of Time’s 50 Best Websites. He spent his childhood in the Washington, D.C., area and moved to New England in 1995. Jeff lives with his wife and two sons in Massachusetts, where they own a bookstore, An Unlikely Story. For more about Wimpy Kid visit wimpykid.com.
Twitter Emoji Campaigns: A Primer
What is a Twitter Emoji Campaign?
Twitter emoji campaigns are a visually smart way to separate your hashtag from other hashtags. As the name may imply, they aren’t permanent additions to a brand’s main hashtag, but rather are centered around a specific campaign that the brand is putting out.
For a price tag of $1M, Twitter will—for 90 days—attach a picture that you provide to a hashtag of your choice (given it doesn’t infringe on anyone else’s IP, of course).
On-the-nose advertisers may remember the tremendously successful #shareacoke campaign, one of the earliest campaigns to combine an emoji with a hashtag. The campaign created waves that led to the immediate introduction of other emoji/hashtag combinations.
But how worth it really is it invest in a Twitter emoji campaign? Since the #shareacoke campaign debuted in 2015, the number of hashtag/emoji campaigns has skyrocketed up; what value do these little emojis hold that are making them mass hits?
Create Campaign Hype
Having a visual next to your hashtag will instantly create an association in people’s mind and creates hype around the campaign. It separates your hashtag from other hashtags that may be similar, and even after the campaign ends, people will be left with the imprint reminder of your campaign. Additionally, it allows the user to create an emotional bond to the campaign that a text-only hashtag simply would not be able to achieve. The reason emojis are so popular is that people connect to them emotionally. Is your campaign cool? Funky? Nostalgic? Whimsical? The Twitter emoji’s art style paired with your hashtag will help determine this and will shape how people perceive the campaign overall. Yea, it’s that important.
Promotes Interaction Around the Campaign
A hashtag creates a quick avenue for a community to be built around the hashtag, and in turn, around your campaign. Once again, the visual element greatly helps people quickly recognize the hashtag, so they’ll be able to click on it and begin to interact with others who are also using that hashtag. This creates a feedback loop where those who are interacting with each other build on the conversation and continue to use the hashtag, keeping it active for others to see in their timelines and become interested in!
Improves the "Stopping Power" of your Tweet
Twitter users cumulatively generate millions of tweets a day, so the average user is scrolling quickly down an array of hashtags. Internally, Twitter refers to tweets and hashtags that hold people’s attention and pause them in their action of scrolling ‘stopping power’—essentially, it’s a level of retention that determines how effective a campaign is going to be in a user’s mind.
Twitter found that the stopping power of tweets with emojis increased by 10%, and if those tweets were promoted, that figure jumped up to 6x their previous impressions.
Case Study: Christopher Robin
For the release of their new movie Christopher Robin, Disney asked BTM to help them with their Twitter campaign, and we were more than happy to oblige! Christopher Robin was a movie steeped in nostalgia, so we definitely wanted to play up that angle and create emojis that felt timeless and resonated emotionally with the user. They actually had five hashtags, one for each of the ‘major” characters in the movie as well as one for the movie title:
This was one of our first Twitter emoji campaigns, as well, so we were very excited and curious to see how it would fare. The thought was that users would have an emotional reaction to the characters’ faces and thus use the hashtags because of it.
Once the hashtags were live, we monitored the hashtags to see how they were doing. Sure enough, almost immediately we began seeing tweets that reflected nostalgia beyond what we even expected. Some users were tweeting specifically for seeing the hashtag characters!
How We Play a Role
Our experienced team of designers work with brands to personalize their Twitter campaigns. Check out our “Branded Hashtags” page for examples of our work. Let us help your brand pack a powerful punch!