March Newsletter
In this issue of our newsletter, we are excited to recap all the creative content we made and shared throughout the month of February. We would like to thank our clients and business partners for their endless support and flexibility.
Augmented Reality Meetup #2 is officially in the books! Despite the snow and icy weather conditions, we had a great turnout for our second SnapAR-sponsored meetup at Workbar in Boston. Naomi Eberle, an official Snap Lens Ambassador, presented a great demo on “Leveraging the Behavior Script.” Our attendees had so much fun learning from her presentation.
Check out our socials or the next edition of our newsletter to hear more about our March 2nd Meetup, “Lens Fest Extended.” We are looking forward to connecting with new and familiar faces in NYC and cannot wait to hear Maya Pruitt’s presentation on machine learning (ML) models for object tracking.
KEEP CALM & TWEET ON 📱
The ending of Super Bowl LVII was crazy but the ads were even crazier! Our design team had the opportunity of designing Twitter Branded Likes and Hashtags for some of the game’s most popular ads. Our lead animator, Chihiro, even had his Doritos animation featured in their ad during the commercial break!
Pepsi Co. and Doritos wanted to engage their viewers not just on the TV screen but on Twitter. To help them out, we designed a branded like for each of them that went live for 24hrs the day of Super Bowl LVII. Fans of Pepsi and Doritos could trigger the design on Twitter by liking posts with the following hashtags: #RealorActing or #DoritosTriangleScheme. It was truly amazing to witness how many Twitter users engaged with our branded likes throughout the game.
LOVE WITH AR🌹
Looking to up your Valentine’s Day game? Our AR, Design, and Social Media teams worked together to launch multiple Valentine’s AR experiences across various platforms.
Be My Valentine:
This filter created using SparkAR for Instagram Camera and Facebook allows you to interact with your Valentine virtually. The “Be My Valentine” Filter asks the recipient to either accept or deny the sender’s romantic request!
You Light Me Up:
The “You Light Me Up” Snap Lens is perfect for showing love to friends, family, and significant others. Want to show some love to yourself too? We designed a similar lens that’s all about appreciating your self-sufficient, stylish self!
1 MSG from Valentine:
Want to know what your crush is thinking? Get a message from your Valentine with this TikTok effect!
Follow us on TikTok @baretreemedia
FEBRUARY FAVORITES 💝
Smurfs: LOVE
Show some love to your special someone (and the Smurfs) via Samsung. We had the opportunity to design this Samsung Theme for Galaxy users—just in time for Valentine’s Day! Spread love all year round by downloading this theme from the Galaxy Store.
VALENTINE'S DAY 💘
GROUNDHOG DAY
Our intern, Julia, designed two magical GIFs for Groundhog Day. With these GIFs, viewers could predict whether or not Punxsutawney Phil would see his shadow on February 2nd. Unfortunately, the crystal ball revealed 6 more weeks of winter—the end of February has been a cold and snowy one for us here in Boston!
IN OTHER NEWS 📰
Our AR team submitted a connected lens for the SnapAR Lensathon contest. With “Chaos Hoops,” users can play a game of basketball with friends from all over the world in real time. We’ve loved getting to watch users embrace their inner Lebron and Tatum with this lens.
Scan the snap code or click here to try out “Chaos Hoops” on Snapchat. We cannot wait to see all the cool work AR developers and designers created for this contest!
We're Growing The Team! 🌱
We are currently hiring for the following positions within the company:
If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.
February's Newsletter
In this issue of our newsletter, we are excited to recap all the creative content we made and shared throughout the month of January. As we move into February, we would like to send some love to our clients and business partners by thanking them for their endless support and flexibility.
BOSTON AR MEETUP
We would like to thank everyone who attended our first SnapAR-sponsored meetup at Workbar in Boston. This was a great opportunity for members of the AR community and those interested in AR to connect and learn more about this industry. We would also like to thank Naomi Eberle, an official Snap Lens Ambassador, for sharing her knowledge and expertise on Connected Snap lenses.
We look forward to hosting another event soon and want to continue to build community within the AR ecosystem. Stay tuned for more information about our next meetup on our socials.
AR PROJECTS
Our AR team has been hard at work to create interactive experiences for Snapchat, TikTok, and Instagram users. Check out some of the lenses they made below.
We collaborated with the Smurfs to create an interactive Snapchat lens to promote positive planet and environmental practices. Help the Smurfs keep our beaches clean by picking up beach waste with this lens. Scan the snapcode or click here to try “Smurfs: Beach Cleanup.”
CAT HUG
January 21 is #NationalHugDay and there’s nothing better than receiving a hug from one of our favorite furry friends. Open Snapchat and let this kitty curl up around your head for a nice warm hug. Scan the snapcode or click here to try “Cat Hug.”
We're Growing The Team! 🌱
We are currently hiring for the following positions within the company:
If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.
January's New-Years-letter
Happy New Year! To kick off 2023, we are excited to recap all the holiday content we made and shared throughout the month of December. We would like to say thank you to our clients and business partners, and we look forward to creating and collaborating with you all throughout 2023.
HANUKKAH LIGHTS 🕎
We would like to wish a Happy first day of Hanukkah to all those who celebrate! Users can pretend to blow on the screen to light the Menorah. Scan the snapcode or click the link below to try “Light the Menorah”!
Follow us on Snapchat @baretreemedia and tune in to see all the new and exciting AR content we will be releasing to Snapchat in the coming year.
LIGHT THE MENORA
PUT YOUR UGLY SWEATER ON 🧶
For National Ugly Sweater day on December 17, our AR team created a voice-activated, interactive try-on lens featuring ugly sweaters designed by BTM team members. We even created a BTM-themed sweater!
Click here or scan the snapcode to try “BTM Ugly Sweater Lens!"
SEASONS GREETINGS WITH SAMSUNG ❄️
What better way to celebrate the holiday season than with some Samsung Themes? We collaborated with a number of brands to bring some holiday cheer to Samsung Galaxy users’ devices. See them below.
The Smurfs Christmas Cheer
Papa Smurf, Smurfette, and crew are bringing the Christmas spirit to your Samsung devices. This theme is perfect Christmas customization. Click here to download the latest Smurf theme from Galaxy Store.
Betty Boop Loves Christmas
We love the holidays almost as much as Betty does! Betty invites Galaxy users to get into the holiday spirit with her latest Samsung Theme. Click here to download “Betty Boop: Loves Christmas” from the Galaxy Store.
Garfield Christmas With Friends
Gather by the fireside and around the tree with Garfield and friends this holiday season. Make messaging the ones you love this holiday season even more festive with the “Garfield: Christmas With Friends” Samsung Theme, available now in the Galaxy Store.
IN OTHER NEWS 📱
Spotify Wrapped is the most wonderful time of the year for music listeners around the world! Twitter users flocked to share how they listened throughout 2022 and when liking any tweet with the hashtag #SpotifyWrapped, they could trigger a fun design. It was truly amazing to witness how many Twitter users engaged with our branded like on the wrapped release date.
It’s time to get holly and jolly with the Golden Girls! Dorothy, Blanche, Sophia, and Rose will keep your friends “laughing all the way” with their holiday sticker pack. Click here to find it in the Galaxy Store.
We're Growing The Team! 🌱
We are currently hiring for the following positions within the company:
If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.
December's Newsletter
To kick off the month of December, we are excited to recap all the creative content we made and shared throughout the month of November in this issue of our newsletter. We would like to say thank you to our clients and business partners for their endless support and flexibility. We hope everyone had a wonderful Thanksgiving.
Check out our social media pages in the next few weeks for some ho-ho-holiday surprises. Our pages will be filled with fun and festive content to celebrate the most wonderful time of the year!
✨ ENCHANTED WITH DISENCHANTED ✨
Raise your hand if you are an OG Enchanted fan (all of our hands are raised *very* high)! Our team had the wonderful opportunity to collaborate with Disney to design eight animated stickers for the release of Enchanted’s sequel, Disenchanted. We loved seeing our favorite characters—Giselle, Robert, and Prince Edward—come to life.
Click the link below to see them all on Walt Disney Studios’ official GIPHY page and be sure to catch Disenchanted on Disney+.
WALT DISNEY STUDIOS GIPHY
KEEP CALM AND TWEET ON 🗣
What better way to kick off the holiday season than with Twitter branded likes? See our Twitter Feed for some of the work that was designed and released this month.
#TheSantaClauses
Scott Calvin is now on TV! Our design and animation teams had the opportunity to create a branded like to promote the premiere of Disney’s newest holiday mini-series, the Santa Clauses. By liking any tweet with #TheSantaClauses, Twitter users watched Scott Calvin transform into Santa in just a matter of seconds.
#GlassOnion
Who doesn’t love a good mystery? This branded like had fans of Knives Out (and Chris Evans) excited for the November 23rd premiere of the franchise’s newest installment, Glass Onion.
#SpreadingChristmasCheer
Our animation and design teams helped European grocery brands Lidl, Tesco, and ASDA get creative in promoting products and deals for the upcoming holiday season. Each brand’s custom design was attached to a unique trigger hashtag. ASDA even got a little help from everyone’s favorite, Buddy the Elf.
THANKFUL FOR THEMES 📱
We are oh so thankful that we get to design themes for well-known brands. This month, we collaborated with Betty Boop and Dungeons and Dragons to bring fans some custom theme designs. Click the links below to download “Romantic Rebel” and “DND: Stacked Against the Odds” from the Galaxy store today.
D&D STACKED AGAINST THE ODDS
BETTY BOOP: ROMANTIC REBEL
#VOTE 🇺🇸
November 08, 2022 marked midterm elections in the United States. This Instagram camera effect encourages not just our fans but everyone to get out and vote. To vote for a change, every voice matters. Find our "Vote for a Change" filter on Instagram Camera or on our effects page.
FREAKY FREEBIE 🎃
Halloween may be over, but for our spooky season lovers, we have a freaky freebie for you. Check out Snapchat page @baretreemedia and click here to try
"Pumpkin Head Ghost!"
We're Growing The Team! 🌱
We are currently hiring for the following positions within the company:
Project Manager
2D Illustrator & Animator
If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.
November's Newsletter
To kick off the month of November, we are excited to recap all the *spooktacular* creative content we made and shared throughout the month of October in this issue of our newsletter. As always, we would like to thank our clients and business partners for their endless support and flexibility, and we hope everyone had a great Halloween!
STUDIO SPOTLIGHT 🔦
Meet Wendy, our summer illustration and animation sprout! Wendy worked closely with our senior illustrator and AR/animation teams to create her own personal sticker pack for GIPHY, Tenor, and iMessage.
We will miss Wendy and look forward to seeing all her future creations! Please scroll down to learn more about the personal project she worked on while
interning at the studio.
“Through Tea for Teaspoon, I got to explore so many of my interests, like character design, complex rigging, and 3D animation. With the help of my coworkers, I was finally able to accomplish my dream of designing my own personal sticker pack, while also challenging myself to learn new skills”
TEA FOR TEASPOON 🍵
Nothing is more rewarding than seeing our summer interns’ projects come to life.
O.M.Tea! Meet Teaspoon—a mighty, fearsome matcha-thief brewing with mischief. Keep an eye out on your own cup, for you never know where he’ll pop up next…maybe even in your messages?! For Wendy’s personal project, she used Maya to create animated 3D stickers inspired by some of her favorite things!
“I thought about the things I love and wouldn't mind working on for 6 months. I settled on matcha, hamsters, and deer. I also drew inspiration from the sticker packs I personally use. Taking all of this into account, I designed 21 silhouettes, narrowed it down to 8 thumbnails, and finally iterated on 1 design. That's how
I ended up with Teaspoon!”
As an animation student at Northeastern University, Wendy was able to explore the entire pipeline—character concept, color, modeling, rigging, texturing, lighting, and animating. She was able to develop marketable skills across multiple disciplines. Her favorite part was getting to design all of Teaspoon’s expressions!
Click the link below to download these 3D animated stickers from the App Store. You can also find them on GIPHY and Tenor. They are sure to last you an oolong time.
DOWNLOAD TEA FOR TEASPOON
IT'S FREE!
HALLOWEENISH HIGHLIGHTS 🎃
Hocus Pocus
The Sanderson Sisters are back and spookier than ever! Our illustration and animation teams had the opportunity to design some animated stickers for their return. Find them on GIPHY, Instagram, and Snapchat.
Put on your best Halloween costume, pour yourself a big glass of witches brew, and watch Hocus Pocus 2, available now on Disney Plus.
Smurfs Halloween Samsung Theme
Are you ready to have a smurfalicious Halloween? Get spooooky with the Smurfs and download The Smurfs: Fright Club Samsung Theme from the Galaxy Store.
Halloween Samsung Icon Pack
Our illustration team wanted to share their love for Halloween with Samsung users. Customize your Samsung device with this Halloween-themed icon pack. Each icon was created by our team and contains a little design with a ghoulish twist! Download from the Galaxy Store today.
KEEP CALM AND TWEET ON 🗣
There’s nothing we love more than designing Twitter branded likes and hashtags for our partners! See our Twitter Feed for some of the work that was created and released this month.
#SmileMovie
Started off spooky season with a smile! Our design and animation teams had the opportunity to create a branded like to promote the premiere of fall’s newest psychological horror film, Smile! Don’t let the smile fool you…(we’d know)!
#IWTV
Fans of the original Interview With a Vampire were in for a treat! Using dark and light mode play, a concept we began to incorporate into our designs at the start of the new year, Twitter users in dark mode now get an extra surprise when they hit the like button. The Interview With a Vampire series is available to watch now on AMC.
#withAMEX
We got to help American Express members get ready for Member Week. By liking any tweet with #withAmex, Twitter users not only received reminders for all the offers and experiences available but also got to see our design and animation skills at work.
#InternationalCoffeeDay
We’d like a cup of that coffee! As the exclusive creator of branded likes for the Middle East regions, we had the opportunity to use our design skills to celebrate Saudi Arabia’s #InternationalCoffeeDay.
BRANDED HASHTAGS #️⃣
Designing Twitter emojis for branded hashtag campaigns brings us joy! Kraft Mac & Cheese, CheezIt, and BRAVO are some of the many brands we did projects for this month. Check out our website to see some of our other Twitter branded hashtag work.
We're Growing The Team! 🌱
We are currently hiring for the following positions within the company:
Augmented Reality (AR) Developer
If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.
#BettyWhiteChallenge
#BettyWhiteChallenge
In honor of #BettyWhite and her dedication to animal welfare, Bare Tree Media and its employees have accepted the #BettyWhiteChallenge by donating to numerous animal causes throughout the country. All employee donations have been matched by the company furthering our collective impact. We challenge you to make a donation to your local animal cause and make Betty proud on what would have been her 100th birthday!
Today Show + Guide Dogs for the Blind
Betty White would have turned 100 years old on January 17, 2022. She had a wonderful career entertaining us, and a personal life dedicated to helping animals. Bare Tree Media is honored to be the designers of The Golden Girls animated messaging stickers available on the Apple App Store. To further honor Betty White and her lifelong dedication to animal welfare, we pledge to donate our profits from the January 17th, 2022 sales of these fun and engaging messaging stickers to the American Humane Society. For more than 100 years American Humane has been first in promoting the welfare and safety of animals and strengthening the bond between animals and people.
Donations Made To:
