In this issue of our newsletter, we are excited to recap all the creative content we made and shared throughout the month of February. We would like to thank our clients and business partners for their endless support and flexibility.
Augmented Reality Meetup #2 is officially in the books! Despite the snow and icy weather conditions, we had a great turnout for our second SnapAR-sponsored meetup at Workbar in Boston. Naomi Eberle, an official Snap Lens Ambassador, presented a great demo on “Leveraging the Behavior Script.” Our attendees had so much fun learning from her presentation.
Check out our socials or the next edition of our newsletter to hear more about our March 2nd Meetup, “Lens Fest Extended.” We are looking forward to connecting with new and familiar faces in NYC and cannot wait to hear Maya Pruitt’s presentation on machine learning (ML) models for object tracking.
KEEP CALM & TWEET ON 📱
The ending of Super Bowl LVII was crazy but the ads were even crazier! Our design team had the opportunity of designing Twitter Branded Likes and Hashtags for some of the game’s most popular ads. Our lead animator, Chihiro, even had his Doritos animation featured in their ad during the commercial break!
Pepsi Co. and Doritos wanted to engage their viewers not just on the TV screen but on Twitter. To help them out, we designed a branded like for each of them that went live for 24hrs the day of Super Bowl LVII. Fans of Pepsi and Doritos could trigger the design on Twitter by liking posts with the following hashtags: #RealorActing or #DoritosTriangleScheme. It was truly amazing to witness how many Twitter users engaged with our branded likes throughout the game.
LOVE WITH AR🌹
Looking to up your Valentine’s Day game? Our AR, Design, and Social Media teams worked together to launch multiple Valentine’s AR experiences across various platforms.
Be My Valentine:
This filter created using SparkAR for Instagram Camera and Facebook allows you to interact with your Valentine virtually. The “Be My Valentine” Filter asks the recipient to either accept or deny the sender’s romantic request!
You Light Me Up:
The “You Light Me Up” Snap Lens is perfect for showing love to friends, family, and significant others. Want to show some love to yourself too? We designed a similar lens that’s all about appreciating your self-sufficient, stylish self!
1 MSG from Valentine:
Want to know what your crush is thinking? Get a message from your Valentine with this TikTok effect!
Follow us on TikTok @baretreemedia
FEBRUARY FAVORITES 💝
Smurfs: LOVE
Show some love to your special someone (and the Smurfs) via Samsung. We had the opportunity to design this Samsung Theme for Galaxy users—just in time for Valentine’s Day! Spread love all year round by downloading this theme from the Galaxy Store.
VALENTINE’S DAY 💘
GROUNDHOG DAY
Our intern, Julia, designed two magical GIFs for Groundhog Day. With these GIFs, viewers could predict whether or not Punxsutawney Phil would see his shadow on February 2nd. Unfortunately, the crystal ball revealed 6 more weeks of winter—the end of February has been a cold and snowy one for us here in Boston!
IN OTHER NEWS 📰
Our AR team submitted a connected lens for the SnapAR Lensathon contest. With “Chaos Hoops,” users can play a game of basketball with friends from all over the world in real time. We’ve loved getting to watch users embrace their inner Lebron and Tatum with this lens.
Scan the snap code or click here to try out “Chaos Hoops” on Snapchat. We cannot wait to see all the cool work AR developers and designers created for this contest!
We’re Growing The Team! 🌱
We are currently hiring for the following positions within the company:
If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.