We teamed up with Twitter ArtHouse to create a Twitter branded hashtag to support Gatorade’s #BeLikeMike ad campaign that aired during the popular mini documentary series ‘The Last Dance’. The series explores the untold story of Michael Jordan’s time with the Chicago Bulls. To tie their ad in with the series, Gatorade relaunched a retired Michael Jordan commercial. We were tasked with creating a branded hashtag of a vintage Gatorade Citrus Cooler bottle. Check out the branded hashtag in action!


Check out the commercial in the tweet below!




Client – Gatorade & Twitter ArtHouse

Like what you see? Our awesome team cannot wait to hear about your next big project. Looking forward to hearing from you!

Drop us a line