We teamed up with Twitter ArtHouse to create a Twitter emoji to support Gatorade’s #BeLikeMike ad campaign that aired during the popular mini documentary series ‘The Last Dance’. The series explores the untold story of Michael Jordan’s time with the Chicago Bulls. To tie their ad in with the series, Gatorade relaunched a retired Michael Jordan commercial. We were tasked with creating an emoji of a vintage Gatorade Citrus Cooler bottle. Check out the emoji in action!

gatorade-be-like-mike-twitter-emoji

Check out the commercial in the tweet below!

Services

Illustration

Credits

Client – Gatorade & Twitter ArtHouse


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