Buffalo Wild Wings Dance Cam

TikTok AR Effect

We worked with TikTok to build this AR effect for Buffalo Wild Wings to celebrate their campaign, “The Big Dance is Back” for the 2021 NCAA March Madness Tournament.  This year, college basketball fans missed out and were not able to experience the dance cam during tournament games. The #BDubsDanceCam Challenge on TikTok gave fans an opportunity to celebrate the tournament’s return and to be featured on TVs in Buffalo Wild Wings across the country.

The green screen effect places the user on the stadium floor with lights shining and music blasting. Chicken wing confetti falls from the sky and if you open your mouth, a wing flies in!


TikTok Branded Effect AR (Augmented Reality)


Client – Buffalo Wild Wings and TikTok

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