To support Ford’s #F150Lightning  campaign, we teamed up with Twitter ArtHouse to create two custom Twitter branded hashtags of the new electric truck. The first one was a short term release, and showed the truck normally in Twitter’s day mode,  but in night mode, there was an added lightning strike. The second emoji ran for the rest of the campaign and showed the truck with the signature bright blue lightning behind it in both modes. See the second branded hashtag in action below!

Sketch Concepts




Client – Ford & Twitter ArtHouse

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