"Diary of a Wimpy Kid" Ventures into Digital Licensing

Boston, MA – May 23, 2024 — Bare Tree Media, a digital publisher of licensed IPs worldwide, has announced its partnership with Wimpy Kid, known for the international best-selling “Diary of a Wimpy Kid” book series. This collaboration marks Wimpy Kid’s first venture into digital licensing and promises to bring innovative interpretations of the brand to popular platforms worldwide.

“We are excited for our continued partnership with Bare Tree Media to expand the reach of our characters and stories in the digital sphere. This collaboration will allow fans to further connect with ‘Diary of a Wimpy Kid’ and interactively express themselves across digital platforms around the world.” — Jeff Kinney, author of “Diary of a Wimpy Kid”

For many years, Bare Tree Media and Wimpy Kid have enjoyed a digital marketing partnership where Bare Tree Media created “Diary of a Wimpy Kid” emojis for the brand’s official GIPHY channel. Under this new expansion, Bare Tree Media will leverage its expertise in digital content creation to develop engaging collections of mobile messaging stickers, mobile themes, and smartwatch faces for Apple and Samsung devices. Fans can look forward to engaging with a diverse range of digital assets that feature characters and catchphrases in line with “Wimpy Kid” humor.

“Our passionate designers and licensing team are huge fans of [author] Jeff Kinney and his ‘Diary of a Wimpy Kid’ books. This passion will fuel our design and publishing teams’ creativity when offering fans engaging mobile content to share and customize their devices. Given we are both Massachusetts-based companies, we are excited for our respective teams to have the opportunity to meet often to plan and execute digital marketing and sales strategies.” — Robert Ferrari, president of Bare Tree Media

Content will begin releasing this summer, with continued updates throughout the year, including alongside the upcoming release of “Diary of a Wimpy Kid: Hot Mess” in October.