The Smurfs, ZEPETO Metaverse Collaboration

Brussels – June 24, 2022 — I.M.P.S. / Lafig Belgium have collaborated with Bare Tree Media to design and place The Smurfs branded virtual goods within ZEPETO, Asia’s largest metaverse platform with over 300 million registered users around the globe. The initial launch includes The Smurfs summer collection of custom designed 2D and 3D branded apparel and accessories, available exclusively to the global audience within ZEPETO.

“This is such a smurftastic opportunity to launch a popular branded IP into the metaverse with a leading metaverse partner. We are thrilled to offer ZEPETO’s global audience of 300 million users an opportunity to customize their avatars and metaverse experience with The Smurfs branded digital goods collection.” — Robert Ferrari, president of Bare Tree Media

This is the first metaverse collaboration between ZEPETO and Bare Tree Media. I.M.P.S. and Bare Tree Media have worked on past digital collaborations to introduce The Smurfs to branded mobile messaging applications, GIPHY, Snapchat (i.e., AR experience), and smartwatches.


“The Smurfs fans have been surprised lately with some unexpected young adult fashion collaborations. How exciting to now be able to connect with this audience within the metaverse. We are so thrilled to collaborate on this project with the amazing Bare Tree Media team and come out of the blue once again, bringing some new Smurf fun within ZEPETO!” — Philippe Glorieux, Head of Marketing & Family Entertainment at I.M.P.S.

The current ZEPETO launch of The Smurfs branded virtual goods goes live June 24th available globally.