BTM x Soundwave Digital Partnership Announced
Boston, MA – October 31, 2024 — Bare Tree Media is pleased to announce its expansion into media planning and programmatic buying under a partnership with Soundwave Digital. Advertisers across entertainment, sports, and CPG sectors have consistently chosen Bare Tree Media as their creative studio of choice because of the company’s reputation for high quality creative design, video editing, animation, and augmented reality services.
“Leveraging Soundwave Digital’s proprietary technology, Amplifi™, we will continue to create great content plus now have the ability plan, buy, optimize and report across various media channels such as CTV, Online Video, Social, Display, Native, Audio, Digital Out of Home and more.” — Bob Ferrari, president of Bare Tree Media
For many years, Bare Tree Media has been servicing valued clients across a number of industries. With this partnership, the creative studio can now work with clients across the full life cycle of creation, execution, and optimization for dynamic campaigns and successful brand initiatives. Leveraging their team’s existing capabilities, Bare Tree Media will work alongside Soundwave digital to revolutionize the media buying experience for brands.
“Soundwave excels by combining managed services, in-house expertise and AI technology, to fine-tune advertising strategies and maximize the impact of marketing efforts. We are very excited to bring on Bare Tree Media as an agency partner given their exceptional creative abilities and vast network of clients.” — Neil Kuchins, Chief Revenue Officer & co-founder of Soundwave Digital
Keep an eye out on Instagram, X, Facebook, and LinkedIn for exciting projects related to this new venture.
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About Soundwave Digital
Soundwave Digital provides programmatic advertising, amplified by in-house, A.I. powered audience modeling and advanced automation. The company creates strategies that employ easy, automated media buying optimized for a brand’s specific business needs. Soundwave Digital works with a variety of entertainment and sporting brands including, but not limited to, the Baltimore Orioles, the UCLA Bruins, MGM Resorts, and Vizio.
The Ad Club Media Innovation Day: Highlights & Takeaways
As one of the leading animation studios and illustration studios in Boston, our team was invited by The Ad Club to attend Media Innovation Day 2024. This event brings digital media’s “brightest minds and industry leaders” together to “explore the latest trends, technologies, and creative strategies” that are shaping how we interact with media (The Ad Club).
Read below to learn more about Bob Ferrari (President) & Jackie Karnoff’s (Creative Manager) experience.
Keynote Speech: A Culture of Innovation
The event started strong with Gogi Gupta’s presentation on company culture, which emphasized the importance of fostering a strong, values-driven environment that prioritizes innovation and agility. As the founder of Gupta Media, he shared insights into how creating a positive and collaborative culture not only strengthens internal teams but also leads to better outcomes for clients. Gupta also highlighted the significance of transparency and trust within an organization. He shared examples of how his company’s focus on communication and employee empowerment has been key to maintaining high levels of productivity and creativity—especially in an industry that is constantly evolving.
Intersections of AI & Media
A major focus was on the growing influence of artificial intelligence (AI) in media and marketing. AI is being used to enhance personalized advertising to streamlining creative production processes. Attendees discussed how AI tools, such as large language models (LLMs) and generative AI, are transforming search functionalities, media planning, and consumer engagement, especially in platforms like Google and TikTok.
Our company uses Machine Learning (ML), a subset of AI technology, when designing Augmented Reality (AR) effects for brands on TikTok & Snapchat. With our custom AR effects, brands can personalize digital marketing experiences for their target audiences. When combined with ML & AI, our AR effects become more personal; more realistic; more interactive.
3 C's - Creativity, Collaboration, and Community
Community-driven partnerships was another key trend we learned more about from Later’s Mikayla Caprio. Collaboration with content creators and influencers has shown to be a wildly successful way to create product awareness and engagement. Overall social media is where brands should be focusing their marketing efforts and spend.
In addition, there were a few case studies of recent marketing campaigns that featured cutting-edge omnichannel strategies that utilized new spaces to advertise in like Zillow, video games, and conventions with great success.
Interested in something unique for your brand?
Bid on our services at the Ad Club Media auction.
Bare Tree Media is a full-service creative studio and digital publisher creating super slick, mobile-facing content! We would love to help your brand reach its fans, build community, and increase digital sales revenue. Check out our IP Licensing & Digital Publishing pages to see our IPs, as well as branded experiences we’ve published for mobile platforms.
By auctioning off our creative services at The Ad Club’s Media Auction, we are able to support the local advertising community and Ad Club’s first-generation scholarship/internship program. Bidding ends October 4th—click below to bid before it’s too late!