"Diary of a Wimpy Kid" Ventures into Digital Licensing

Boston, MA – May 23, 2024 — Bare Tree Media, a digital publisher of licensed IPs worldwide, has announced its partnership with Wimpy Kid, known for the international best-selling “Diary of a Wimpy Kid” book series. This collaboration marks Wimpy Kid’s first venture into digital licensing and promises to bring innovative interpretations of the brand to popular platforms worldwide.

“We are excited for our continued partnership with Bare Tree Media to expand the reach of our characters and stories in the digital sphere. This collaboration will allow fans to further connect with ‘Diary of a Wimpy Kid’ and interactively express themselves across digital platforms around the world.” — Jeff Kinney, author of “Diary of a Wimpy Kid”

For many years, Bare Tree Media and Wimpy Kid have enjoyed a digital marketing partnership where Bare Tree Media created “Diary of a Wimpy Kid” emojis for the brand’s official GIPHY channel. Under this new expansion, Bare Tree Media will leverage its expertise in digital content creation to develop engaging collections of mobile messaging stickers, mobile themes, and smartwatch faces for Apple and Samsung devices. Fans can look forward to engaging with a diverse range of digital assets that feature characters and catchphrases in line with “Wimpy Kid” humor.

“Our passionate designers and licensing team are huge fans of [author] Jeff Kinney and his ‘Diary of a Wimpy Kid’ books. This passion will fuel our design and publishing teams’ creativity when offering fans engaging mobile content to share and customize their devices. Given we are both Massachusetts-based companies, we are excited for our respective teams to have the opportunity to meet often to plan and execute digital marketing and sales strategies.” — Robert Ferrari, president of Bare Tree Media

Content will begin releasing this summer, with continued updates throughout the year, including alongside the upcoming release of “Diary of a Wimpy Kid: Hot Mess” in October.

AWE 2023 Recap

Effect House x BTM Fireside Chat

In conjunction with the AWE conference in Santa Clara, California, we had the wonderful opportunity of co-hosting an event with TikTok Effect House. This event featured a fireside chat between our AR Manager/Effect House designer Vedika Bhasin and Effect House community lead Greg Feingold. We loved getting to connect with over 100 people and share our love of AR and all things Effect House.

SnapAR AWE Feature

Our latest Snapchat Lens “Nebula Dance” was featured at the SnapAR Lounge at the 2023 AWE conference in Santa Clara, California. We enjoyed watching AR creators, designers, industry leaders, and those interested in the space get groovy in the galaxy. If you did not make it to AWE, our lens is available on Snapchat. Click here to try it out.

Summer 2022 Newsletter

We are excited to recap all the creative content we made and shared throughout the summer in this issue of our newsletter. As always, we would like to thank our clients and business partners for their endless support and flexibility.

Team Spotlight - Raquel Fioroti

Meet Raquel, our graphic design sprout! This summer, Raquel worked closely with our senior illustrator and licensing team to execute design concepts for messaging stickers, Twitter emojis, and Samsung themes. We are going to miss Raquel greatly and look forward to seeing all the amazing things she accomplishes in her senior year at MassArt! Scroll down to learn more about the personal project she worked on while interning at the studio.

“Through real-life projects, I was able to develop my skills in Adobe programs, such as Illustrator, Photoshop, and After Effects. I learned about licensing for digital marketing and distributions and made some pretty cool connections with people working in those industries.”

We love seeing our summer interns get creative and work on projects that address causes important to them. #NationalThriftShopDay is not only about supporting local thrift shops but about bringing awareness to their charitable missions. For Raquel’s personal project, she designed a GIF to highlight one of the most popular thrift spots in the Boston area: Buffalo Exchange. As for what Raquel learned throughout this process, she found that she was able to showcase her design and animation skills, as well as create connections with the Greater Boston community.

“The design team at BTM was very open to me applying and learning skills even outside of my official job title. This project was challenging, but it was very rewarding to be able to bring awareness to shopping locally and second-hand. The best part was the shoutout I received from Buffalo Exchange…that was pretty cool!”

Read below to learn more about the other thrift shops Raquel highlighted (and may even create more GIFs for):

  • Boomerangs: funds goes to the prevention and treatment of HIV/AIDS in Massachusetts
  • Garment District: provide affordable clothing and costumes, always putting clothes to be recycled and reused, even after being on their racks
  • Urban Renewals (Family Thrift Center): sell not only clothes, but toys, electronics, furniture, and jewelry too

Branded Likes for KSA

BTM takes on KSA! In case you missed it on our socials last month, Twitter named us the exclusive design studio of branded likes for the North America, Europe, and Middle East regions. On July 27th, our first branded like went live for Twitter users in Saudi Arabia. This design was created for stc pay, a mobile wallet that can be used to pay bills and send money to friends and family. We loved having the opportunity to bring branded likes to overseas advertisers and cannot wait for more designs to go live in the near future.

Smurfs X ZEPETO Announcement

In case you missed it on our socials, we are beyond excited to officially announce our partnership with IMPS The Smurfs & Lafig Belgium. We are working together to design and bring virtual goods within ZEPETO, Asia’s largest metaverse platform.

Bare Tree Media has worked with IMPS The Smurfs in the past to provide audiences with a variety of digital content, including but not limited to, branded mobile messaging applications, Snapchat AR experiences, Samsung Themes, watch faces, and a GIPHY channel. The initial launch includes Smurfs-themed 2D and 3D branded apparel and accessories. These items are available exclusively to ZEPETO’s global audience. More details announced at: https://bit.ly/ZEPETOlaunch

“This is such a ‘smurftastic’ opportunity to launch a popular branded IP, such as The Smurfs, into the metaverse with a leading metaverse partner such as ZEPETO. We are thrilled to offer ZEPETO’s global audience of 300 million users an opportunity to customize their avatars and metaverse experience with The Smurfs-branded digital goods collection…” – Robert Ferrari, president of Bare Tree Media

National Ice Cream Month

July is National Ice Cream month and our design, animation, & AR teams collaborated to bring our audiences *sweet* visual experiences.

Inspired by early 2000s computer games, our lead illustrator, Danielle, designed an ice cream vending machine game for our audiences. While fully leaning into the nostalgia of the 2000s, she also wanted to bring a new and modern approach to this design. Although the storyboarding sketches below show an ice cream purchase gone wrong, we decided that everyone should be a winner during National Ice Cream month!

Rudy, our motion graphics intern, brought Danielle’s 2000s vision to life through animation. By animating the “start game” and selection processes, users feel as though they are playing the game and receiving the ice cream themselves. A flashing sign with celebratory confetti appears when users are notified they have won the game.

Wanting to bring some sweetness to our Snapchat channel, our AR designer, Wayne, designed a simple randomizer lens inspired by Danielle’s design. When users end a video, an ice cream from the machine is randomly selected. National Ice Cream month may be over, but you can’t go wrong with a big scoop of your favorite flavor of this frosty dessert. Try out “Ice Cream Machine” by clicking here.

GIPHY Artist Channel Feature

Introducing GIPHY clips! This feature allows designers to upload animations that include sound. Our Bastille Day clip was featured alongside our other GIFs on GIPHY’s artist channel.

Back to Boston

Boston-based team members have been getting together weekly to work in-person for the first time since the COVID-19 pandemic. Our hybrid work weeks provide flexibility, as well as an opportunity for new hires to meet long-standing staff. Team members were able to work collaboratively on design projects, discuss strategy, and even participate in a few bonding activities, including a Workbar birthday party!

The Smurfs, ZEPETO Metaverse Collaboration

Brussels – June 24, 2022 — I.M.P.S. / Lafig Belgium have collaborated with Bare Tree Media to design and place The Smurfs branded virtual goods within ZEPETO, Asia’s largest metaverse platform with over 300 million registered users around the globe. The initial launch includes The Smurfs summer collection of custom designed 2D and 3D branded apparel and accessories, available exclusively to the global audience within ZEPETO.

“This is such a smurftastic opportunity to launch a popular branded IP into the metaverse with a leading metaverse partner. We are thrilled to offer ZEPETO’s global audience of 300 million users an opportunity to customize their avatars and metaverse experience with The Smurfs branded digital goods collection.” — Robert Ferrari, president of Bare Tree Media

This is the first metaverse collaboration between ZEPETO and Bare Tree Media. I.M.P.S. and Bare Tree Media have worked on past digital collaborations to introduce The Smurfs to branded mobile messaging applications, GIPHY, Snapchat (i.e., AR experience), and smartwatches.


“The Smurfs fans have been surprised lately with some unexpected young adult fashion collaborations. How exciting to now be able to connect with this audience within the metaverse. We are so thrilled to collaborate on this project with the amazing Bare Tree Media team and come out of the blue once again, bringing some new Smurf fun within ZEPETO!” — Philippe Glorieux, Head of Marketing & Family Entertainment at I.M.P.S.

The current ZEPETO launch of The Smurfs branded virtual goods goes live June 24th available globally.

Staff Feature - AAPI Heritage Month

May was Asian American and Pacific Islander Heritage Month. We look to celebrate the illustrious and impactful contributions of more than 45 countries and 3 territories all across Asia, including Eastern Asia, Southeastern Asia, Southern Asia, Central Asia, and Western Asia (ref: asia society.org). The AAPI community has faced much adversity throughout history and continues to face adversity today.

Our new art manager, Elisa Lau, created an illustration for LaGuardia Marine Air Terminal’s first AAPIHM Exhibit back in 2021. This year, her work was the lead feature in the Social Justice category of Bloomfield College’s annual Literary Magazine. Lau’s piece highlights the importance of allyship in a world deeply divided.

“To this day, the Asian community is still viewed as foreigners. Our looks and heritage should not deny us our American identity. We are part of this country’s history, yet there are continuous efforts to erase our contributions and sacrifices. From micro-aggressions to physical violence, the continuous rise of anti-Asian hate has significantly impacted the mental health and safety of our communities. We need to heal and encourage our allies to join us in this effort,” said Lau.

Our company would like to recognize Elisa’s work, recognition, and efforts, as well as the diverse cultures and rich histories of all AAPI communities. Her illustration reminds us all that the world’s deadliest viruses are hate and unwarranted prejudice; we must stand together and unite against anti-AAPI racism. To learn more about ways to stand with the AAPI community, please take the time to read the following resources:

Asian Americans | PBS
Smithsonian Asian American Pacific Center
Stop AAPI Hate
Asian Pacific American Heritage Month 2022

Spring 2022 Newsletter

In this issue of our newsletter, we will be recapping all the creative content we made and shared throughout the spring. As always, we would like to thank our clients and business partners for their endless support and flexibility, and we look forward to collaborating with them on new projects this summer.

Quidd Partnerships

In case you missed it on our socials, we are beyond excited to officially announce our partnership with Quidd, the leading digital collectible marketplace. Bare Tree Media is working with Quidd to launch digital collectibles to fans. Upcoming collaborations will feature a variety of popular licensed brands. Previously, Bare Tree Media and Quidd partnered to release Smurfs-themed content and within the first two hours of launching, the series sold out and sales exceeded $100,000. More details announced at: https://bit.ly/quiddpartnership

“Given the monumental success [of our first launch on Quidd], we are scheduling monthly product releases through year-end on the Quidd platform and invite brands to join us…by working with Bare Tree Media, brands can offer non-NFT digital collectibles to fans to be bought on the primary market and sold on the secondary market within Quidd…” — Robert Ferrari, president of Bare Tree Media

PAX East Conference & Licensing Expo

Members of our team had a chance to attend the PAX East Gaming conference in Boston, MA for the first time since the start of the pandemic. Our team enjoyed checking out the latest in all things gaming, including many indie games created by local game studios. We also finalized a partnership with an amazing global gaming company. We look forward to announcing the details of the partnership soon…so stay tuned!

According to their website, the Las Vegas Licensing Expo “has connected the world’s most influential…brand owners and agents with consumer goods manufacturers, licensees, and retailers.” Thousands of licensing industry professionals flew to Las Vegas May 23rd-26th to build partnerships, plan channel releases, and expose themselves to some of the newest brands available to the licensing world—and the BTM team was no exception!

Our studio representatives had the opportunity to meet with our valued licensors and discuss brand and product strategies for 2022 and 2023. We held 50+ meetings over three days with companies, including but not limited to, Sanrio (Hello Kitty), Mr. Men Little Miss, Hasbro, Care Bears, the Smurfs, and Pokemon.

“For me, this was the first meeting with a lot of our licensing partners in person due to COVID. I had the opportunity to network and gained more insight into the future of licensing in general. I was invited to a ‘Women in Toys’ breakfast and attended a character parade, featuring famous characters from Teletubbies, Squishmallows, etc. Overall, this experience was great and informative, despite it being at a limited capacity. The free swag was great too!”Josie Martin, licensing coordinator at Bare Tree Media

Our AR team collaborated with the Smurfs to unveil a Snapchat Lens featured at the Licensing Expo. This hyper-casual gamified lens uses real-time 3D simulations and collision detection to bring users a fun, user-friendly AR experience. This lens also contains a custom link to a Smurfs sticker pack, available for iMessage, that has previously been promoted on our socials. Brands went crazy over the demo and requested our team to create AR experiences for them. Click here to try it out.

ARL Pet Prom & Adopt Don't Shop

Just because Earth Day is in April does not mean we can’t celebrate our planet and the beautiful things it contains all year round. May is National Pet Month and April is National Adopt a Shelter Pet Day. Bare Tree Media wanted to take the time to encourage our audience to support pets of all kinds.

In keeping with our mission of supporting animal welfare, we partnered with the Animal Rescue League of Boston and designed custom GIFS to promote their “Pet Prom.” The ARL Pet Prom highlights animals looking for their own fairytale happy endings. In addition, our AR team designed an Instagram Camera effect for the event that you can use on your own adopted pet.

Congratulations to the winners, Zilla and Fern, and be sure to check out these GIFs on the ARL’s official GIPHY page.

We created an official GIPHY page for the City of Boston Animal Care and Control Shelter and designed custom GIFS to promote pet adoption and care. Adopting from shelters provides all types of deserving pets with a safe and loving home. Our design intern, Wendy, created a special animated sticker pack for the occasion. Check them out and use them for yourself!

In addition, one of our AR designers, Wayne, created a lens you can use on your own adopted pet! This lens uses machine learning to detect the faces of dogs and cats—even hamsters and then applies the animations. We were so thrilled to see many of our Instagram, Snapchat, and TikTok users try this lens.

Tiny Headed Kingdom Roll-out

Say hello to your favorite people with a PIF (a Pip GIF)! This month, Bare Tree Media collaborated with Tiny Headed Kingdom to release GIFs of everyone’s favorite tiny headed animals. Stay tuned for the release of more GIFs this June by checking out our GIPHY page.


We at Bare Tree Media, like so many around the world, are shocked and saddened by the sudden war that erupted in Ukraine. Our thoughts and prayers go out to those affected, and though we hope for peace to come quickly, we must be part of the solution.

Join us in showing solidarity with the Ukrainian people by sharing and donating to hospitals and other humanitarian efforts, including this one set up by our friends at Geeks for Less, who have strong Ukrainian roots. Donate here.

Eye on AR

Our AR, Design, and Social Media teams worked together to launch multiple virtual experiences across various platforms just in time for festival season! We designed 4 TikTok effects using Effect House and launched them the weekend of Coachella:

Pick one that encapsulates your festival weekend mood and share it while you jam out with your friends!

We are so excited to announce that Effect House is now available for everyone to use on TikTok. We look forward to seeing brands and creators flex their creative muscles in the world of AR. To see what you can create using Effect House, check out the effects we have made on our TikTok profile @baretreemedia.

Bare Tree Media & Quidd Partner on Branded Digital Collectibles

New York, NY – May 18, 2022 — Bare Tree Media, a digital publisher of licensed IPs worldwide, and leading mobile digital collectible platform Quidd have teamed up to offer popular licensed brands as digital collectibles to fans. Within the first two hours of launching one of Bare Tree Media’s licensed branded digital collectibles on Quidd, the series sold out and surpassed $100,000 dollars in sales. 

“We were ecstatic with the sales results we experienced on the Quidd platform on day one of the launch and thereafter. Given this monumental success, we are scheduling monthly product releases through year-end on the Quidd platform and inviting brands to join us.” — Robert Ferrari, President of Bare Tree Media

By working with Bare Tree Media, brands can offer non-NFT digital collectibles to fans to be bought on the primary market and sold on the secondary market within Quidd. If the brand partner wishes to offer an NFT version, they can upgrade their offerings.

“Our unique platform enables us to create, sell, and resell collections that are highly customized for licensors and their fan bases. We seamlessly manage off-chain collections that are bought and sold in USD or handle more advanced collections that are bought and sold in crypto and reside as NFTs. Quidd is unique in that it empowers fans and collectors to make the decision if their collectibles should be stored with Quidd or stored on a blockchain.” — Sam Barberie, VP of Content at Quidd

Upcoming collaborations between Bare Tree Media and Quidd will feature a number of different major brands.

About Bare Tree Media

Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. As a pioneer in the digital creative and technology sector, Bare Tree Media’s clients and partners include, but are not limited to, Apple, Disney, GIPHY, NBC Universal, Snapchat, TikTok, Warner Bros, and Wimpy Kid. The company manages the licenses for Betty Boop, Care Bears, Garfield, Hello Kitty, Teletubbies, The Smurfs, and many others. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com

About Quidd

Quidd, a subsidiary of Animoca Brands, is the original digital collectibles and NFT marketplace. For over six years, Quidd has facilitated the issuance, sale, and exchange of limited-edition, officially licensed digital collectibles. Quidd supports off-chain and on-chain digital collecting making it an ideal front door for mainstream fans to start building their first branded NFT collection. For more information, visit https://market.onquidd.com or download the apps here.