Azerion Welcomes Teletubbies Into the Metaverse
Amsterdam – December 14, 2021 — Azerion, the digital entertainment and media platform behind the popular online games Habbo and Hotel Hideaway, is welcoming the Teletubbies to the metaverse in celebration of the brand’s upcoming 25th anniversary in 2022. Under a new partnership with WildBrain, the collaboration will include the exclusive release of virtual products in Habbo and Hotel Hideaway on December 14th. Products available for purchase with virtual currency include Teletubbies-branded avatar onesies and custom furniture (i.e., Tubby Toaster, Custard Machine, and Noo-Noo the vacuum cleaner).
“We’re excited to work together with Bare Tree Media and WildBrain CPLG on welcoming the iconic Teletubbies into our virtual worlds. This partnership demonstrates the many possibilities when it comes to brand partnerships and immersive experiences in this space. The values the Teletubbies embody will really resonate with the diverse and inclusive communities of Habbo and Hotel Hideaway.” — Madelon Smittenaar, Business Development Manager of Azerion
Established in 2000 by Finnish company Sulake as the first metaverse of its kind, Habbo is a user-generated virtual world and social gaming platform with a distinctive pixel-art style. It is available across nine language communities and attracting Gen Z/Gen Y adults from over 150 countries. Also created by Sulake, Hotel Hideaway offers a 3D role-playing experience with seamlessly integrated opportunities to meet, create, and share.
“This is our first venture into the metaverse with the Teletubbies and we’re excited to see how Gen Z fans engage with the brand in a new and unique way. This is just the start of our Teletubbies 25th anniversary celebrations with a raft of new partners and executions expected next year that will continue to bring the beloved brand to life for fans.” — Jasen Wright, VP of North America at WildBrain CPLG
The Teletubbies brand partnership and launch is managed by Bare Tree Media, a leader in digital engagement for brands and the global digital licensee of Teletubbies, in collaboration with WildBrain’s leading licensing agency WildBrain CPLG.
“We’re thrilled to bring the Teletubbies into the metaverse through virtual goods for avatars and virtual spaces within Habbo and Hotel Hideaway. The nostalgia that the Teletubbies evoke as true pop culture icons is a perfect fit for the game demographics and we look forward to further releases throughout 2022.” — Robert Ferrari, President of Bare Tree Media
Join us in celebrating the Teletubbies' 25th Anniversary
Download Habbo & Hotel Hideaway and get into character as your favorite Teletubby.
About Azerion
Azerion is a European gaming, entertainment, and media platform specializing in digital advertising and the creation and distribution of premium digital content. Since its founding in 2014, Azerion’s ambitious growth strategy has been strengthened by the company’s network of in-market presence across the European Community (EC), which serves the interests of local audiences and digital advertisers, publishers, and content creators.
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About WildBrain
WildBrain inspires imaginations to run wild. Their shows (i.e., Peanuts, Teletubbies, Yo Gabba Gabba!, Caillou) are enjoyed worldwide in more than 150 countries on over 500 streaming platforms and telecasters. The company also licenses consumer products and location-based entertainment in every major territory under WildBrain CPLG. Visit us at www.wildbrain.com
Bare Tree Media, Sanrio Partnership Announced
Boston, MA – August 25, 2021 — Sanrio has tapped Bare Tree Media as its digital licensing and marketing partner for Mr. Men Little Miss globally, as well as Hello Kitty and Friends, Aggretsuko, and Gudetama brands in Europe, the Middle East, Africa, Australia, and New Zealand.
With an expertise in digital design and marketing, the team at Bare Tree Media will customize the branded content for global and local markets in the form of iMessage stickers, Google Play stickers, LINE stickers and Emojis, Samsung themes, Facer watch faces, and GIFs featured on a branded GIPHY channel.
“We are thrilled to partner with Sanrio and offer an amazing range of branded digital experiences to fans eager to engage, share, and customize their digital devices and messaging conversations. The Mr. Men Little Miss, Hello Kitty and Friends, Aggretsuko and Gudetama brands appeal to a multi-generational audience. The company’s mission of spreading self-expression, love, and humor aligns perfectly with our content creation and network of global partnerships.” — Robert Ferrari, President of Bare Tree Media
The Mr. Men Little Miss digital content planned will feature the more than 90 diverse characters. The other Sanrio characters to be released will be Hello Kitty, Chococat, Kuromi, My Melody, Bad Badtz-Maru, Little Twin Stars, Aggretsuko, and Gudetama.
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About Sanrio
Sanrio Company, Ltd. is a Japanese entertainment company that licenses, designs, and produces a wide range of products for retail and digital markets. As of 2022, Sanrio has created over 450 characters with Hello Kitty, Cinnamoroll, gudetama, and My Melody being some of their most iconic. The company also owns the rights to the Mr. Men Little Miss characters. Sanrio prides itself on delivering experiences that align with their vision of “One World, Connecting Smiles.”
Bare Tree Media and TikTok Expand AR Partnership
Boston, MA — September 3, 2020 — Bare Tree Media, a leader in the design and creation of branded augmented reality (AR) experiences, has expanded its partnership with TikTok. The two companies will work together under the company’s recently announced TikTok for Business Marketing Partner Program to connect advertisers with trusted creative and technology providers who can help scale success on the TikTok platform.
“With the launch of the TikTok For Business Marketing Partner Program, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community. We’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure, and optimize ad campaigns on TikTok. We can’t wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community.” — Melissa Yang, Head of Ecosystem Partnerships, Global Business Solutions at TikTok
Bare Tree Media will be creating branded 2D and 3D AR effects for clients of TikTok, as well as introducing new clients to the TikTok platform.
“Bare Tree Media has been strongly positioned to leverage its leadership position of helping brands engage consumers through creative and interactive experiences. We are excited to broaden our partnership with TikTok and to bring our clients added value through marketing opportunities within the TikTok platform.” — Robert Ferrari, President of Bare Tree Media
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About TikTok
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. For more information, please visit www.tiktok.com.
Bare Tree Media Partners with TikTok to Bring AR to Brands
Boston, MA — June 25, 2020 — Bare Tree Media has been selected by TikTok as a preferred AR (Augmented Reality) design agency partner. As part of the TikTok Branded Effects Partner Program, Bare Tree Media will be assigned to strategize and design TikTok AR effects for brand campaigns.
“With the digital landscape always evolving, we are consistently investing in our interactive competencies such as augmented reality. We are honored to be selected into this partnership to create branded AR experiences to engage audiences within the popular TikTok platform.” — Robert Ferrari, President of Bare Tree Media
Through TikTok’s technology and Bare Tree Media’s in-depth expertise in 2D and 3D AR design, this partnership will help to scale creativity and production of AR effects for brands. This partnership builds on TikTok’s newly launched Branded Scan, which activates certain visual effects after recognizing a flat image as a branded product.
“Branded Effects give brands the opportunity to interact with TikTok users in a way that’s engaging and fun. We’re thrilled to partner with the most creative leaders in 2D and 3D development to bring this playful, immersive experience to our brand partners and the broader TikTok community.” — Melissa Yang, Head of Ecosystem Partnerships, Global Business Solutions at TikTok
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About TikTok
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. For more information, please visit www.tiktok.com.
Wimpy Kid Introduces Augmented Reality and Sticker Keyboards
Boston, MA – January 24, 2020 – Massachusetts-based companies Wimpy Kid, Inc. and Bare Tree Media expanded their digital partnership with the introduction of augmented reality social media effects and a global expansion of their stickers within keyboard mobile applications.
“I love seeing fans around the globe engage with the Wimpy Kid brand using our existing emoji-style stickers. This year, we wanted to expand the Wimpy Kid universe and I’m thrilled to have the brand-new augmented reality and sticker formats on major global platforms. I’m really looking forward to seeing where Greg can go with his fans in 2020!” — Jeff Kinney, Author of the Diary of a Wimpy Kid series
To kick off 2020, Bare Tree Media designed and released three augmented reality effects themed around Diary of a Wimpy Kid 14: Wrecking Ball. The AR effects offer users the ability to insert a swinging virtual wrecking ball into their camera scene and then wreck, record, and share a real world scene of their choice. The AR filters are available to engage Wimpy Kid fans on Facebook, Instagram, and Snapchat.
“Augmented reality is a great marketing platform for brands to engage audiences and a perfect fit for the Wimpy Kid fanbase to create and share their special moments with a wrecking ball.” — Robert Ferrari, President of Bare Tree Media
Bare Tree Media also expanded their Wimpy Kid-branded digital presence to include digital stickers released within Baidu’s keyboard apps worldwide, including Facemoji Keyboard in the United States, Simeji in Japan, and Baidu IME in China.
“We are delighted to kick off 2020 by launching these stickers with Bare Tree Media and Wimpy Kid, Inc. Now, our keyboard app users around the world can all enjoy Wimpy Kid’s uniquely charming brand of humor when they chat with their friends online.” — Josh Fenn, Senior Marketing Manager at Baidu
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About “Diary of a Wimpy Kid”
More than 200 million copies of the books in the Diary of a Wimpy Kid series have been sold globally. Published in 2007, the first book was an instant bestseller and remained on the New York Times bestseller list since its publication and through the release of the fourteenth book. This is more than 686 weeks total!
Published on November 5, 2019, the fourteenth installment in the series, Diary of a Wimpy Kid: Wrecking Ball, immediately hit #1 on the USA Today, Wall Street Journal, and New York Times bestseller lists.
About the Author
Jeff Kinney is a #1 New York Times bestselling author and a six-time Nickelodeon Kids’ Choice Award winner for Favorite Book for his Diary of a Wimpy Kid series. Jeff has been named one of Time’s 100 Most Influential People in the World. He is also the creator of Poptropica, which was named one of Time’s 50 Best Websites. He spent his childhood in the Washington, D.C., area and moved to New England in 1995. Jeff lives with his wife and two sons in Massachusetts, where they own a bookstore, An Unlikely Story. For more about Wimpy Kid visit wimpykid.com.
Garfield Celebrates His 40th with Augmented Reality and Mobile Messaging Stickers
Boston, MA — June 19, 2018 — Today marks a major milestone for the world’s most beloved and lazy cat, Garfield. He turns 40 and still looks great whether napping, snacking, or driving Odie and Jon crazy. To celebrate, Bare Tree Media collaborated with Paws Inc to create a special 40th anniversary series of mobile messaging stickers and augmented reality effects.
“We are excited to be part of Garfield’s 40th celebration and offer fans our digital options to join the party.” — Robert Ferrari, President of Bare Tree Media
iOS fans can find the 40th sticker series on iTunes for use within iMessage and as a new sticker pack added to the Garfield StickerTap app. Android fans can find the stickers in the emojiTap app and the Garfield StickerTap app on the Google Play store.
Fans active within Snapchat and Facebook can add Garfield augmented reality effects altering their identity and sharing 40th greetings using the Garfield Snapchat Lens and Garfield Facebook AR Camera Filter.
“This is a special milestone for Garfield and I am thrilled fans can have fun celebrating all month and all year long with stickers and AR.” — Jim Davis, Creator of Garfield
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About GARFIELD
GARFIELD was born on the comics pages on June 19, 1978. The creation of cartoonist Jim Davis, GARFIELD is a humorous strip centered on the lives of a quick-witted orange cat who loves lasagna, coffee, and his remote control; Jon Arbuckle, his owner; and Odie, a sweet but dumb dog. Follow Garfield and Odie, along with nearly 19 million other fans, on Facebook and Twitter, and Instagram.
BTM Marches for the Ocean
Washington, DC – June 08, 2018 — Bare Tree Media is working with March for the Ocean to drive awareness and digital engagement to the global crisis facing our oceans today. On June 9, 2018, thousands of people will March for the Ocean (M4O) in Washington, DC and participate in events including clean-ups, marches, and rallies around the country and the world to ensure a healthy ocean and clean water for future generations.
Bare Tree Media has created a variety of digital engagement offers available to supporters before and during the event. An augmented reality Snapchat Lens will expose supporters to ocean debris that plagues our oceans. A Facebook Profile Frame can be selected to show their support and amplify M4O’s #WearBlue initiative. Mobile messaging stickers available on iMessage and emojiTap will allow supporters to add messaging stickers to their text messages and photos from the event.
“We are proud to support a great cause to heighten awareness of ocean pollution and solutions through popular digital marketing platforms. Supporters will be mobile while at the events and easily go viral to share their message and show their support.” — Robert Ferrari, president of Bare Tree Media
“Bare Tree Media took serious messages and worked with us to create and publish digital stickers, Snapchat Lens, and Facebook Frames that everyone can relate to. We have the solutions to oil, plastic and carbon pollution. This march is about building the political will to enact them now and in the next election.” — David Helvarg, executive director of Blue Frontier Campaign, chair of March for the Ocean Steering Committee
Read the original article here.
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About March for the Ocean
March for the Ocean is an event rising out of shared concern and passion from young people, organizations, and committed citizens about the threats to our oceans and waterways. On Saturday, June 9th, World Oceans Weekend, thousands of people will wear blue, march, and participate in events in Washington, DC, across the US, and in more than 23 countries around the world.