In this issue of our quarterly newsletter, we are excited to recap all the creative content we made and shared throughout the Winter. As always, we would like to thank our clients and business partners for their endless support and flexibility.

We would like to thank everyone who attended our SnapAR-sponsored meetups at Workbar Boston in January and February. This was a great opportunity for members of the AR community and those interested in AR to connect and learn more about this industry. We would also like to thank Naomi Eberle, an official Snap Lens Ambassador, for sharing her knowledge and expertise on Connected Snap lenses and Behavior Script.

Check out our socials or the next edition of our newsletter to hear more about our March 2nd Meetup, “Lens Fest Extended.” We are looking forward to connecting with new and familiar faces in NYC and cannot wait to hear Maya Pruitt’s presentation on machine learning (ML) models for object tracking.

The ending of Super Bowl LVII was crazy but the ads were even crazier! Our design team had the opportunity of designing Twitter Branded Likes and Hashtags for some of the game’s most popular ads. Our lead animator, Chihiro, even had his Doritos animation featured in their ad during the commercial break!

Pepsi Co. and Doritos wanted to engage their viewers not just on the TV screen but on Twitter. To help them out, we designed a branded like for each of them that went live for 24hrs the day of Super Bowl LVII. Fans of Pepsi and Doritos could trigger the design on Twitter by liking posts with the following hashtags: #RealorActing or #DoritosTriangleScheme. It was truly amazing to witness how many Twitter users engaged with our branded likes throughout the game.

Looking to up your Valentine’s Day game? Our AR, Design, and Social Media teams worked together to launch multiple Valentine’s AR and design experiences across various platforms.

We released three new AR lenses: Be My Valentine (Instagram), You Light Me Up (Snapchat), and 1 MSG from Valentine (TikTok).

Show some love to your special someone (and the Smurfs) via Samsung. We had the opportunity to design this Samsung Theme for Galaxy users—just in time for Valentine’s Day! Spread love all year round by downloading this theme from the Galaxy Store.

Our AR team submitted a connected lens for the SnapAR Lensathon contest. With “Chaos Hoops,” users can play a game of basketball with friends from all over the world in real time. We’ve loved getting to watch users embrace their inner Lebron and Tatum with this lens. Click the Snapcode to try out “Chaos Hoops” on Snapchat. We cannot wait to see all the cool work AR developers and designers created for this contest!