October's Newsletter

 

To kick off the month of October, we are excited to recap all the creative content we made and shared throughout the month of September in this issue of our newsletter. As always, we would like to thank our clients and business partners for their endless support and flexibility.

 

A newsletter dedicated to the people who know how to make everyday communication with friends and family less boring! Our AR team has been busy this month working on creating new, innovative experiences for brands and their audiences. Keep reading to learn more about the *many* exciting projects they have been working on.

In need of something unique for your brand? Visit our website to learn more about us and our team’s capabilities. We would love to bring your brand’s ideas to life through digital animation and AR.

LENS LIST FASHION MONTH 💄

Digital AR marketing company Lenslist held another challenge and our AR team just had to participate! The Snapchat x Lenslist AR Fashion Month Challenge called upon creators to “design original fashion and beauty lenses to help [the] AR community get dressed, made-up, and ready for the most stylish events of the year” (LensList).

We felt as though this contest would be a perfect opportunity to experiment with Lens Studios’ newest features and to design a lens for the fashion/make-up market—a market where AR and AR technologies are rapidly transforming the ways companies engage with customers.

 

 

 

 

Our lens, Elemental Euphoria, captures the beauty of nature with a fashion twist. In collaboration with Rudy, our motion graphics intern, and Elisa, our art manager, the AR team designed 3 unique lenses inspired by the elements: earth, fire, and water. Each one contains wearable jewelry and makeup that incorporate custom 3D assets and 2D motion graphics. For example, for the earth, emerald jewels were used; for fire, gold, and designs that looked like the sun's rays; for water, rain clouds, and other images associated with water.

The Elemental Euphoria Lens is a try-on lens that takes advantage of Lens Studios’ newest technologies including voice activation, chain physics, and speech recognition. When users speak, the lens will change to a different element.

Try out “Elemental Euphoria” by clicking here or by scanning the snapcode, and congratulations to all the creators who participated in this contest!

 

BRANDED EFFECTS FOR INSTA  📱

Our AR team loves Instagram as much as Snapchat and TikTok! This September we designed and published 2 branded effects for Instagram Camera.

Have you ever wondered what tool you are, or what Mr. Men, Little Miss character you are? These two simple randomizer lenses we created for Snap-on and Mr. Men Little Miss allow users to engage with their favorite brands in a fun, interactive ways. Click the links below to test out the effects and share your results with us @baretreemedia.

KEEP CALM AND TWEET ON 🗣

Our design team has been busy designing Twitter-branded likes and hashtags for our partners!

See our Twitter Feed for some of the work that was created and released this month.

#BlackAdam


A new kind of DC Comics superhero is in town…introducing Black Adam. This branded like gave Twitter users a
24-hour surprise that was as electric as him!

#StarTrekDay

Live Long and Prosper! Our design and animation teams had the opportunity to create a branded like to promote Star Trek Day on September 8th. As Star Trek fans ourselves, we would be lying if we said we did not have a blast designing something
for fellow fans of the Star Trek universe.

#SearchOn


Learn, discover, and #searchon with Google: the world’s leading search engine. Twitter users in the US had 24 hours to engage with this colorful design and show
their love to Google.

#SaudiNationalDay

 As the exclusive design studio of branded likes for the Middle East regions, we created a few branded likes to celebrate Saudi National Day on September 23rd. These little animations did a perfect job of promoting tourism to the country!

BRANDED HASHTAGS #️⃣

Little designs, big impact—branded hashtags are the perfect way to enhance your brands’ advertising and marketing campaigns. We loved getting to design and share our creative process with brands such as TMobile, KIA, and Panini x NFL. Check out our website to see some of our other Twitter hashtag work.

 

 

We're Growing The Team! 🌱

We are currently hiring for the following positions within the company:

2D Senior Animator

3D FX/Game Designer

Augmented Reality (AR) Developer

If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.

 

 

 

 

 

 

 

 

 


Summer 2022 Newsletter

We are excited to recap all the creative content we made and shared throughout the summer in this issue of our newsletter. As always, we would like to thank our clients and business partners for their endless support and flexibility.

Team Spotlight - Raquel Fioroti

Meet Raquel, our graphic design sprout! This summer, Raquel worked closely with our senior illustrator and licensing team to execute design concepts for messaging stickers, Twitter emojis, and Samsung themes. We are going to miss Raquel greatly and look forward to seeing all the amazing things she accomplishes in her senior year at MassArt! Scroll down to learn more about the personal project she worked on while interning at the studio.

“Through real-life projects, I was able to develop my skills in Adobe programs, such as Illustrator, Photoshop, and After Effects. I learned about licensing for digital marketing and distributions and made some pretty cool connections with people working in those industries.”

We love seeing our summer interns get creative and work on projects that address causes important to them. #NationalThriftShopDay is not only about supporting local thrift shops but about bringing awareness to their charitable missions. For Raquel’s personal project, she designed a GIF to highlight one of the most popular thrift spots in the Boston area: Buffalo Exchange. As for what Raquel learned throughout this process, she found that she was able to showcase her design and animation skills, as well as create connections with the Greater Boston community.

“The design team at BTM was very open to me applying and learning skills even outside of my official job title. This project was challenging, but it was very rewarding to be able to bring awareness to shopping locally and second-hand. The best part was the shoutout I received from Buffalo Exchange…that was pretty cool!”

Read below to learn more about the other thrift shops Raquel highlighted (and may even create more GIFs for):

  • Boomerangs: funds goes to the prevention and treatment of HIV/AIDS in Massachusetts
  • Garment District: provide affordable clothing and costumes, always putting clothes to be recycled and reused, even after being on their racks
  • Urban Renewals (Family Thrift Center): sell not only clothes, but toys, electronics, furniture, and jewelry too

Branded Likes for KSA

BTM takes on KSA! In case you missed it on our socials last month, Twitter named us the exclusive design studio of branded likes for the North America, Europe, and Middle East regions. On July 27th, our first branded like went live for Twitter users in Saudi Arabia. This design was created for stc pay, a mobile wallet that can be used to pay bills and send money to friends and family. We loved having the opportunity to bring branded likes to overseas advertisers and cannot wait for more designs to go live in the near future.

Smurfs X ZEPETO Announcement

In case you missed it on our socials, we are beyond excited to officially announce our partnership with IMPS The Smurfs & Lafig Belgium. We are working together to design and bring virtual goods within ZEPETO, Asia’s largest metaverse platform.

Bare Tree Media has worked with IMPS The Smurfs in the past to provide audiences with a variety of digital content, including but not limited to, branded mobile messaging applications, Snapchat AR experiences, Samsung Themes, watch faces, and a GIPHY channel. The initial launch includes Smurfs-themed 2D and 3D branded apparel and accessories. These items are available exclusively to ZEPETO’s global audience. More details announced at: https://bit.ly/ZEPETOlaunch

“This is such a ‘smurftastic’ opportunity to launch a popular branded IP, such as The Smurfs, into the metaverse with a leading metaverse partner such as ZEPETO. We are thrilled to offer ZEPETO’s global audience of 300 million users an opportunity to customize their avatars and metaverse experience with The Smurfs-branded digital goods collection…” – Robert Ferrari, president of Bare Tree Media

National Ice Cream Month

July is National Ice Cream month and our design, animation, & AR teams collaborated to bring our audiences *sweet* visual experiences.

Inspired by early 2000s computer games, our lead illustrator, Danielle, designed an ice cream vending machine game for our audiences. While fully leaning into the nostalgia of the 2000s, she also wanted to bring a new and modern approach to this design. Although the storyboarding sketches below show an ice cream purchase gone wrong, we decided that everyone should be a winner during National Ice Cream month!

Rudy, our motion graphics intern, brought Danielle’s 2000s vision to life through animation. By animating the “start game” and selection processes, users feel as though they are playing the game and receiving the ice cream themselves. A flashing sign with celebratory confetti appears when users are notified they have won the game.

Wanting to bring some sweetness to our Snapchat channel, our AR designer, Wayne, designed a simple randomizer lens inspired by Danielle’s design. When users end a video, an ice cream from the machine is randomly selected. National Ice Cream month may be over, but you can’t go wrong with a big scoop of your favorite flavor of this frosty dessert. Try out “Ice Cream Machine” by clicking here.

GIPHY Artist Channel Feature

Introducing GIPHY clips! This feature allows designers to upload animations that include sound. Our Bastille Day clip was featured alongside our other GIFs on GIPHY’s artist channel.

Back to Boston

Boston-based team members have been getting together weekly to work in-person for the first time since the COVID-19 pandemic. Our hybrid work weeks provide flexibility, as well as an opportunity for new hires to meet long-standing staff. Team members were able to work collaboratively on design projects, discuss strategy, and even participate in a few bonding activities, including a Workbar birthday party!


September's Newsletter

GOODBYE SUMMER, HELLO FALL 🍂

To kick off the month of September, we are excited to recap all the creative content we made and shared throughout the month of August in this issue of our newsletter. As always, we would like to thank our clients and business partners for their endless support and flexibility.

 

 

STUDIO SPOTLIGHT 🌟

Meet Raquel, our graphic design sprout! This summer, Raquel worked closely with our senior illustrator and licensing team to execute design concepts for messaging stickers, Twitter emojis, and Samsung themes.

 

 

 

 

 

 

“Through real-life projects, I was able to develop my skills in Adobe programs, such as Illustrator, Photoshop, and After Effects. I learned about licensing for digital marketing and distributions and made some pretty cool connections with people working in those industries.”
- Raquel Fioroti, graphic design intern at Bare Tree Media

 

We are going to miss Raquel greatly and look forward to seeing all the amazing things she accomplishes in her senior year at MassArt! Scroll down to learn more about the personal project she worked on while interning at the studio.

 

NATIONAL THRIFT SHOP DAY 🛍

We love seeing our summer interns get creative and work on projects that address causes important to them.

#NationalThriftShopDay is not only about supporting local thrift shops but about bringing awareness to their charitable missions. For Raquel’s personal project, she designed a GIF to highlight one of the most popular thrift spots in the Boston area: Buffalo Exchange.

As for what Raquel learned throughout this process, she found that she was able to showcase her design and animation skills, as well as create connections with the Greater Boston community.

“The design team at BTM was very open to me applying and learning skills even outside of my official job title. This project was challenging, but it was very rewarding to be able to bring awareness to shopping locally and second-hand. The best part was the shoutout I received from Buffalo Exchange…that was pretty cool!”

Read below to learn more about the other thrift shops Raquel highlighted (and may even create more GIFs for):

Boomerangs: funds goes to the prevention and treatment of HIV/AIDS in Massachusetts

Garment District: provide affordable clothing and costumes, always putting clothes to be recycled and reused, even after being on their racks

Urban Renewals (Family Thrift Center): sell not only clothes, but toys, electronics, furniture, and jewelry too

KEEP CALM AND TWEET ON 🤳
Our design team has been busy designing Twitter branded likes and hashtags for our partners! It’s always amazing to witness how many Twitter users engage with our designs on the platform. See our Twitter Feed for some of the work that was created and released this month.

#HouseoftheDragon

FIRE WILL REIGN. Our design and animation teams had the opportunity to create a branded like to promote the August 21st premiere of the new Game of Thrones prequel, House of the Dragon. We would be lying if we said we were not excited to work on this project!

 

#NeverDonePlaying

Summer may be over for both parents and kids, but with Nike, you are never done playing. We let our imaginations run wild with this branded like, which gives Twitter users in the UK 24 hours of playfulness and excitement.

 

#ChickenMac

A branded like for the classic chicken sandwich that needs no introduction! As the exclusive design studio of branded likes for the Middle East regions, we had the opportunity to serve up some (virtual) Chicken Mac in Saudi Arabia.

#GalaxyZFlip4

BRB…just going to casually flex our creative muscles on Twitter with these branded likes created exclusively for the unveiling of the new Galaxy Z Flip 4 phones.

TUBBYTASTIC THEMES 💜💚❤️💛
Eh-oh! Every Friday this month, we promoted Samsung Themes for each of the 4 Teletubbies! Click the link to download the theme of the Teletubby you relate to most!

Tinky Winky:
https://galaxy.store/TTTinky

LaaLaa:
https://galaxy.store/TTLaaLaa

Dipsy:
https://galaxy.store/TTDipsy

Po:
https://galaxy.store/TTPo


We're Growing The Team! 🌱

We are currently hiring for the following positions within the company:

2D Senior Animator

3D FX/Game Designer

Augmented Reality (AR) Developer

If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.

 

 

 

 

 

 

 

 

 


Summer

August's Newsletter

NEWS FLASH ⚡️

BTM takes on KSA! In case you missed it on our socials last month, Twitter named us the exclusive design studio of branded likes for the North America, Europe, and Middle East regions. On July 27th, our first branded like went live for Twitter users in Saudi Arabia. This design was created for stc pay, a mobile wallet that can be used to pay bills and send money to friends and family. We loved having the opportunity to bring branded likes to overseas advertisers and cannot wait for more designs to go live in the near future.

 

NATIONAL ICE CREAM MONTH 🍦

July is National Ice Cream month and our design, animation, & AR teams collaborated to bring our audiences *sweet* visual experiences.

Inspired by early 2000s computer games, our lead illustrator, Danielle, designed an ice cream vending machine game for our audiences. While fully leaning into the nostalgia of the 2000s, she also wanted to bring a new and modern approach to this design. Although the storyboarding sketches below show an ice cream purchase gone wrong, we decided that everyone should be a winner during
National Ice Cream month!

Rudy, our motion graphics intern, brought Danielle’s 2000s vision to life through animation. By animating the “start game” and selection processes, users feel as though they are playing the game and receiving the ice cream themselves. A flashing sign with celebratory confetti appears when users are notified they have won the game.

 

Wanting to bring some sweetness to our Snapchat channel, our AR designer, Wayne, designed a simple randomizer lens inspired by Danielle’s design. When users end a video, an ice cream from the machine is randomly selected. National Ice Cream month may be over, but you can’t go wrong with a big scoop of your favorite flavor of this frosty dessert.
Try out “Ice Cream Machine” by clicking here or by scanning the snapcode.

TRENDING NOW 📈

 

Our team is constantly finding new ways to be in touch with the latest trends. Memes inspired by the children’s book series “Mr. Men & Little Miss” have gone viral on Instagram, Twitter, and other social media platforms. We decided to put our own artistic spin on these memes!

JULY HIGHLIGHTS 🎆

#TheRingsofPower

Lord of the Rings is returning to Amazon Prime Video in September. We had the opportunity to design a branded like to promote the new spin-off: The Rings of Power. It was cool to see so many Twitter users engaging with the branded like.

💖  Emoji Day 😆

🙋🏻‍♀️❤️😜

Can't decipher it? WE LOVE EMOJIS!
Everyday is World Emoji Day for our creative studio. We love designing Twitter emojis for advertisers’ branded hashtag campaigns. These assets may be little, but they pack a powerful (and creative) punch! To see all the exciting emoji projects we’ve done, check out our website portfolio.

Pet Hydration Month

Some like it hot, but your dog does not! For Pet Hydration Month, we teamed up again with Boston Animal Care and Control Shelter to design stickers to remind pet owners to protect their pets from the summer heat. Click here for the shelter’s GIPHY page to see the other animal welfare stickers we created.

Cactus Boi: Pride Samsung Theme

Pride Month is every month! Cactus Boi is bringing the Pride party to the Galaxy Store! Our graphic design summer intern, Raquel, designed the theme’s elements using a variety of design programs. Using color, images, and fonts, Raquel created a fun, coherent theme for users. Download “Cactus Boi: Pride” from the Galaxy Store!

THANK YOU FOR BEING A FRIEND

This month we wanted to celebrate TV’s most famous ladies! In preparation of #NationalGoldenGirlsDay on July 30th, we shared Samsung Themes that showcase each of the girls’ personalities and links to animated messaging stickers for iMessage!

BARE TREE MEDIA X GOLDEN GIRLS GALAXY STORE

GOLDEN GIRLS PROMOTIONAL STICKERS FOR iMESSAGE

IN OTHER NEWS 📰

GIPHY Artist Channel

The month of July has been all about features for Bare Tree Media.

Introducing GIPHY clips! This feature allows designers to upload animations that include sound.
Our Bastille Day clip was featured alongside our other GIFs on GIPHY’s artist channel.

 

Lens List Snapchat Selection

Lens List wanted to join the Smurfs for a game of soccer! Our hyper-casual gamified lens, “Smurf Soccer,” was featured on Lens List’s June Snapchat Selection for its complexity and user-friendliness. It’s been an honor to be featured alongside so many other talented AR designers and studios. See Lens List’s Instagram for the feature post and try our “Smurf Soccer” Lens by scanning the snapcode!

Back To Boston

Boston-based team members have been getting together weekly throughout the month of July to work in-person for the first time since the COVID-19 pandemic. Our hybrid work weeks provide flexibility, as well as an opportunity for new hires to meet long-standing staff. Team members were able to work collaboratively on design projects, discuss strategy, and even participate in a few bonding activities, including a Workbar birthday party!

We're Growing The Team! 🌱

We are currently hiring for the following positions within the company:

2D Senior Animator

3D FX/Game Designer

Augmented Reality (AR) Developer

If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.

 

 

 

 

 

 

 

 

 


Summer

July's Newsletter

To kick off the month of July, we are excited to recap all the creative content we made and shared throughout the month of June in this issue of our newsletter. As always, we would like to thank our clients and business partners for their endless support and flexibility. We wish everyone a safe and happy Fourth of July.

 

NEWS FLASH ⚡️

In case you missed it on our socials, we are beyond excited to officially announce our partnership with IMPS The Smurfs & Lafig Belgium. We are working together to design and bring virtual goods within ZEPETO, Asia’s largest metaverse platform.

Bare Tree Media has worked with IMPS The Smurfs in the past to provide audiences with a variety of digital content, including but not limited to, branded mobile messaging applications, Snapchat AR experiences, Samsung Themes, watch faces, and a GIPHY channel. The initial launch includes Smurfs-themed 2D and 3D branded apparel and accessories. These items are available exclusively to ZEPETO’s global audience. More details announced at: https://bit.ly/ZEPETOlaunch

 

“This is such a ‘smurftastic’ opportunity to launch a popular branded IP, such as The Smurfs, into the metaverse with a leading metaverse partner such as ZEPETO. We are thrilled to offer ZEPETO’s global audience of 300 million users an opportunity to customize their avatars and metaverse experience with The Smurfs-branded digital goods collection…”
Robert Ferrari, president of Bare Tree Media

KEEP CALM AND TWEET ON 📱

As part of a beta program, Twitter has offered the creation of branded likes to a select few advertisers, with the intention of allowing them to encourage their audiences to share and like branded hashtag campaigns because of their unique animations and designs. Branded likes are attached to any tweet that contains a brand-specific hashtag and are live for 24 hours on the platform. As a limited edition campaign to drive hashtag and tweet engagement, advertisers love branded likes and the awareness they bring their companies.

For the last year, Bare Tree Media has worked with Twitter ArtHouse to design custom branded likes for Twitter and their clients. We are excited that as of June 30th, branded likes will now be offered to a wider audience of advertisers on Twitter. Twitter has named us the exclusive design studio of branded likes for the North America, Europe, and Middle East regions.

To see all the branded likes we have made, check out our website portfolio.

BRANDING WITH BITMOJI 🧔🏻

Our team is constantly finding new ways to incorporate AR into our personal branding efforts. Our AR designer, Wayne, used Snapchat’s new Lens Studio capabilities to create a BTM Bitmoji. By turning into an animated 3D-version of themselves, users can show off their love for Bare Tree!

Want a fun and innovative way to promote your brand? Our team would love to create one for you. Contact our team here and let’s make things happen.

 

TRY "BARE TREE BITMOJI" 

 

HOLIDAY HIGHLIGHTS 🎊

Cactus boi pride month

PRIDE MONTH

Bare Tree Media is a proud ally of LGBTQIA+ communities, and we wanted to express our love for others through a series of Cactus Boi GIFs. Pride Month is all about spreading love, awareness, and acceptance to all!

JUNETEENTH

On June 19th, 1865, the last enslaved African-American people were emancipated in the United States. Juneteenth provides us with an opportunity to reflect on our country’s history and the injustices Black communities have had to and continue to overcome.

FIRST DAY OF SUMMER

1 month down, two more to go! We are looking forward to some more summer fun. Our newest designer, Rudy, created this First Day of Summer sticker and incorporated a familiar BTM face—Pistachio! (We hope Stroob is having just as much fun!) Visit our GIPHY page for this First Day of Summer GIF and for more Pistachio and Stoob content.

 

First day of summer

FATHER'S DAY

We would like to wish a Happy Father’s Day to all the dads out there! You guys are the GOAT(s)! For more Father’s Day stickers, search “btmparents” on GIPHY or click here!

AR EXPERIENCES FOR SUMMER 🔥

BALLER LENSES

Bleed Green or The Dubs? Our AR designer, Wayne, created Celtics and Warriors “Final Spinner” Lenses for Snapchat and TikTok. Users were able to embrace their inner Tatum & Curry and support their favorite team during the NBA Finals. The Celtics and Warriors lenses had over 794,000 views and 630,000 views respectively on Snapchat.

As a Boston-based studio, we may be a little biased, but we would like to offer up a congratulations to both teams on all their hard work and effort throughout the season. The 2022 NBA season has ended but show your support to two all-star teams next season by scanning the snapcodes or by following us on TikTok!

SNAPCHAT

CELTICS "FINAL SPINNER" LENS

WARRIORS "FINALS SPINNER LENS"

Follow us on TikTok @baretreemedia

 

SUMMER FUN!

What better way to welcome Summer than with an AR experience? Pool float, palm tree, and ocean designs transport users to a place of tropical paradise and challenge them to put their beach ball volleyball skills to the test.

Using full-body tracking collision detection and real-time physics simulations, users can hit a beach ball into the air. The lens also has multi-user capabilities, meaning you can play with your friends in the same frame. Try our Summer Beach Party Lens by clicking here or by scanning the snapcode!

 

IN OTHER NEWS 📰

We are so excited to present Hotel Hideaway users with an opportunity to celebrate Pride Month in style. Bare Tree Media partnered with Teletubbies and Azerion to launch a Teletubbies-themed Pride collection in the Hotel Hideaway metaverse. These digital items were inspired by The Teletubbies IRL (in real life) apparel collection. Visit the Wall Mall to get your own Pride x Teletubbies merchandise.

 

 

 We're Growing The Team! 🌱

We are currently hiring for the following positions within the company:

2D Senior Animator

3D FX/Game Designer

Augmented Reality (AR) Developer

If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.

 

 

 

 

 

 

 

 

 


Bare Tree Media Named Exclusive Design Agency of Twitter

Boston, MA – June 30, 2022 — Twitter named Bare Tree Media the exclusive design studio of branded likes for the North America, Europe, and Middle East regions. For the last year, Bare Tree Media worked with Twitter ArtHouse to design custom branded likes for Twitter and their clients. 

As part of a beta program, Twitter offered the creation of branded likes to only a select few advertisers. Branded likes are attached to any tweet that contains a brand-specific hashtag and are live for 24 hours on the platform. As limited edition campaigns, they drive hashtag and tweet engagement.  Advertisers love branded likes and the awareness they bring their companies. As of June 30th, branded likes will now be offered to a wider audience of advertisers on Twitter.


The Smurfs, ZEPETO Metaverse Collaboration

Brussels – June 24, 2022 — I.M.P.S. / Lafig Belgium have collaborated with Bare Tree Media to design and place The Smurfs branded virtual goods within ZEPETO, Asia’s largest metaverse platform with over 300 million registered users around the globe. The initial launch includes The Smurfs summer collection of custom designed 2D and 3D branded apparel and accessories, available exclusively to the global audience within ZEPETO.

“This is such a smurftastic opportunity to launch a popular branded IP into the metaverse with a leading metaverse partner. We are thrilled to offer ZEPETO’s global audience of 300 million users an opportunity to customize their avatars and metaverse experience with The Smurfs branded digital goods collection.” — Robert Ferrari, President of Bare Tree Media

This is the first metaverse collaboration between ZEPETO and Bare Tree Media. I.M.P.S. and Bare Tree Media have worked on past digital collaborations to introduce The Smurfs to branded mobile messaging applications, GIPHY, Snapchat (i.e., AR experience), and smartwatches.

The Smurfs/IMPS/ZEPETO

“The Smurfs fans have been surprised lately with some unexpected young adult fashion collaborations. How exciting to now be able to connect with this audience within the metaverse. We are so thrilled to collaborate on this project with the amazing Bare Tree Media team and come out of the blue once again, bringing some new Smurf fun within ZEPETO!” — Philippe Glorieux, Head of Marketing & Family Entertainment at I.M.P.S.

The current ZEPETO launch of The Smurfs branded virtual goods goes live June 24th available globally.


About Bare Tree Media

As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.

About Peyo, LAFIG Belgium/I.M.P.S. (International Merchandising Promotions & Services)

I.M.P.S., together with LAFIG Belgium, are the official licensors of the little blue-skinned characters ‘The Smurfs.’ Over the years, IMPS has worked in close collaboration with its agents worldwide to develop successful licensed merchandising, retail and co-branded promotions, publishing activities, broadcasting deals, theme parks, live shows, and family entertainment centers that have secured the everlasting success of the Smurfs. IMPS is run by Véronique Culliford, the daughter of Smurfs creator Pierre Culliford, who is better known under his pseudonym Peyo. Véronique has run I.M.P.S. since 1984 and controls with LAFIG Belgium the rights to the Smurfs characters and the Smurfs licensing worldwide.

About ZEPETO

ZEPETO is a metaverse providing the next generation with freedom of identity in the virtual space. With over 300 million lifetime users, ZEPETO is the fastest growing avatar platform in Asia. It is most popular among Generation Z, who express themselves while meeting, collaborating, and creating with others.


Staff Feature - AAPI Heritage Month

May was Asian American and Pacific Islander Heritage Month. We look to celebrate the illustrious and impactful contributions of more than 45 countries and 3 territories all across Asia, including Eastern Asia, Southeastern Asia, Southern Asia, Central Asia, and Western Asia (ref: asia society.org). The AAPI community has faced much adversity throughout history and continues to face adversity today.

Our new art manager, Elisa Lau, created an illustration for LaGuardia Marine Air Terminal’s first AAPIHM Exhibit back in 2021. This year, her work was the lead feature in the Social Justice category of Bloomfield College’s annual Literary Magazine. Lau’s piece highlights the importance of allyship in a world deeply divided.

“To this day, the Asian community is still viewed as foreigners. Our looks and heritage should not deny us our American identity. We are part of this country’s history, yet there are continuous efforts to erase our contributions and sacrifices. From micro-aggressions to physical violence, the continuous rise of anti-Asian hate has significantly impacted the mental health and safety of our communities. We need to heal and encourage our allies to join us in this effort,” said Lau.

Our company would like to recognize Elisa’s work, recognition, and efforts, as well as the diverse cultures and rich histories of all AAPI communities. Her illustration reminds us all that the world’s deadliest viruses are hate and unwarranted prejudice; we must stand together and unite against anti-AAPI racism. To learn more about ways to stand with the AAPI community, please take the time to read the following resources:

Asian Americans | PBS
Smithsonian Asian American Pacific Center
Stop AAPI Hate
Asian Pacific American Heritage Month 2022


Spring 2022 Newsletter

In this issue of our newsletter, we will be recapping all the creative content we made and shared throughout the spring. As always, we would like to thank our clients and business partners for their endless support and flexibility, and we look forward to collaborating with them on new projects this summer.

Quidd Partnerships

In case you missed it on our socials, we are beyond excited to officially announce our partnership with Quidd, the leading digital collectible marketplace. Bare Tree Media is working with Quidd to launch digital collectibles to fans. Upcoming collaborations will feature a variety of popular licensed brands. Previously, Bare Tree Media and Quidd partnered to release Smurfs-themed content and within the first two hours of launching, the series sold out and sales exceeded $100,000. More details announced at: https://bit.ly/quiddpartnership

“Given the monumental success [of our first launch on Quidd], we are scheduling monthly product releases through year-end on the Quidd platform and invite brands to join us…by working with Bare Tree Media, brands can offer non-NFT digital collectibles to fans to be bought on the primary market and sold on the secondary market within Quidd…” — Robert Ferrari, president of Bare Tree Media

PAX East Conference & Licensing Expo

Members of our team had a chance to attend the PAX East Gaming conference in Boston, MA for the first time since the start of the pandemic. Our team enjoyed checking out the latest in all things gaming, including many indie games created by local game studios. We also finalized a partnership with an amazing global gaming company. We look forward to announcing the details of the partnership soon…so stay tuned!

According to their website, the Las Vegas Licensing Expo “has connected the world’s most influential…brand owners and agents with consumer goods manufacturers, licensees, and retailers.” Thousands of licensing industry professionals flew to Las Vegas May 23rd-26th to build partnerships, plan channel releases, and expose themselves to some of the newest brands available to the licensing world—and the BTM team was no exception!

Our studio representatives had the opportunity to meet with our valued licensors and discuss brand and product strategies for 2022 and 2023. We held 50+ meetings over three days with companies, including but not limited to, Sanrio (Hello Kitty), Mr. Men Little Miss, Hasbro, Care Bears, the Smurfs, and Pokemon.

“For me, this was the first meeting with a lot of our licensing partners in person due to COVID. I had the opportunity to network and gained more insight into the future of licensing in general. I was invited to a ‘Women in Toys’ breakfast and attended a character parade, featuring famous characters from Teletubbies, Squishmallows, etc. Overall, this experience was great and informative, despite it being at a limited capacity. The free swag was great too!”Josie Martin, licensing coordinator at Bare Tree Media

Our AR team collaborated with the Smurfs to unveil a Snapchat Lens featured at the Licensing Expo. This hyper-casual gamified lens uses real-time 3D simulations and collision detection to bring users a fun, user-friendly AR experience. This lens also contains a custom link to a Smurfs sticker pack, available for iMessage, that has previously been promoted on our socials. Brands went crazy over the demo and requested our team to create AR experiences for them. Click here to try it out.

ARL Pet Prom & Adopt Don't Shop

Just because Earth Day is in April does not mean we can’t celebrate our planet and the beautiful things it contains all year round. May is National Pet Month and April is National Adopt a Shelter Pet Day. Bare Tree Media wanted to take the time to encourage our audience to support pets of all kinds.

In keeping with our mission of supporting animal welfare, we partnered with the Animal Rescue League of Boston and designed custom GIFS to promote their “Pet Prom.” The ARL Pet Prom highlights animals looking for their own fairytale happy endings. In addition, our AR team designed an Instagram Camera effect for the event that you can use on your own adopted pet.

Congratulations to the winners, Zilla and Fern, and be sure to check out these GIFs on the ARL’s official GIPHY page.

We created an official GIPHY page for the City of Boston Animal Care and Control Shelter and designed custom GIFS to promote pet adoption and care. Adopting from shelters provides all types of deserving pets with a safe and loving home. Our design intern, Wendy, created a special animated sticker pack for the occasion. Check them out and use them for yourself!

In addition, one of our AR designers, Wayne, created a lens you can use on your own adopted pet! This lens uses machine learning to detect the faces of dogs and cats—even hamsters and then applies the animations. We were so thrilled to see many of our Instagram, Snapchat, and TikTok users try this lens.

Tiny Headed Kingdom Roll-out

Say hello to your favorite people with a PIF (a Pip GIF)! This month, Bare Tree Media collaborated with Tiny Headed Kingdom to release GIFs of everyone’s favorite tiny headed animals. Stay tuned for the release of more GIFs this June by checking out our GIPHY page.

#StandWithUkraine

We at Bare Tree Media, like so many around the world, are shocked and saddened by the sudden war that erupted in Ukraine. Our thoughts and prayers go out to those affected, and though we hope for peace to come quickly, we must be part of the solution.

Join us in showing solidarity with the Ukrainian people by sharing and donating to hospitals and other humanitarian efforts, including this one set up by our friends at Geeks for Less, who have strong Ukrainian roots. Donate here.

Eye on AR

Our AR, Design, and Social Media teams worked together to launch multiple virtual experiences across various platforms just in time for festival season! We designed 4 TikTok effects using Effect House and launched them the weekend of Coachella:

Pick one that encapsulates your festival weekend mood and share it while you jam out with your friends!

We are so excited to announce that Effect House is now available for everyone to use on TikTok. We look forward to seeing brands and creators flex their creative muscles in the world of AR. To see what you can create using Effect House, check out the effects we have made on our TikTok profile @baretreemedia.


Bare Tree Media & Quidd Partner on Branded Digital Collectibles

New York, NY – May 18, 2022 — Bare Tree Media, a digital publisher of licensed IPs worldwide, and leading mobile digital collectible platform Quidd have teamed up to offer popular licensed brands as digital collectibles to fans. Within the first two hours of launching one of Bare Tree Media’s licensed branded digital collectibles on Quidd, the series sold out and surpassed $100,000 dollars in sales. 

“We were ecstatic with the sales results we experienced on the Quidd platform on day one of the launch and thereafter. Given this monumental success, we are scheduling monthly product releases through year-end on the Quidd platform and inviting brands to join us.” — Robert Ferrari, President of Bare Tree Media

By working with Bare Tree Media, brands can offer non-NFT digital collectibles to fans to be bought on the primary market and sold on the secondary market within Quidd. If the brand partner wishes to offer an NFT version, they can upgrade their offerings.

“Our unique platform enables us to create, sell, and resell collections that are highly customized for licensors and their fan bases. We seamlessly manage off-chain collections that are bought and sold in USD or handle more advanced collections that are bought and sold in crypto and reside as NFTs. Quidd is unique in that it empowers fans and collectors to make the decision if their collectibles should be stored with Quidd or stored on a blockchain.” — Sam Barberie, VP of Content at Quidd

Upcoming collaborations between Bare Tree Media and Quidd will feature a number of different major brands.


About Bare Tree Media

As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.

About Quidd

Quidd, a subsidiary of Animoca Brands, is the original digital collectibles and NFT marketplace. For over six years, Quidd has facilitated the issuance, sale, and exchange of limited-edition, officially licensed digital collectibles. Quidd supports off-chain and on-chain digital collecting making it an ideal front door for mainstream fans to start building their first branded NFT collection. For more information, visit https://market.onquidd.com or download the apps here.