Twitter began beta testing “Branded Likes,” which are animated visuals that encourage Twitter users to share and like hashtag campaigns with a bit of extra visual bling. Our team partnered up with Twitter ArtHouse to custom design Branded Likes for Twitter and their clients. This new promotional asset replaces the standard heart animation (triggered when a user ‘likes’ a tweet) with a fully custom branded animation. Each branded like is attached to a certain hashtag- any tweet that contains that hashtag will use the custom branded like. Each one is live for 24 hours on the platform as a limited edition campaign to drive hashtag and tweet engagement. Check out all the branded likes we’ve created so far!