Wimpy Kid Introduces Augmented Reality and Sticker Keyboards

Boston, MA – January 24, 2020 – Massachusetts-based companies Wimpy Kid, Inc. and Bare Tree Media expanded their digital partnership with the introduction of augmented reality social media effects and a global expansion of their stickers within keyboard mobile applications.

“I love seeing fans around the globe engage with the Wimpy Kid brand using our existing emoji-style stickers. This year, we wanted to expand the Wimpy Kid universe and I’m thrilled to have the brand-new augmented reality and sticker formats on major global platforms. I’m really looking forward to seeing where Greg can go with his fans in 2020!” — Jeff Kinney, Author of the Diary of a Wimpy Kid series

To kick off 2020, Bare Tree Media designed and released three augmented reality effects themed around Diary of a Wimpy Kid 14: Wrecking Ball. The AR effects offer users the ability to insert a swinging virtual wrecking ball into their camera scene and then wreck, record, and share a real world scene of their choice. The AR filters are available to engage Wimpy Kid fans on Facebook, Instagram, and Snapchat.

“Augmented reality is a great marketing platform for brands to engage audiences and a perfect fit for the Wimpy Kid fanbase to create and share their special moments with a wrecking ball.”  — Robert Ferrari, President of Bare Tree Media

Bare Tree Media also expanded their Wimpy Kid-branded digital presence to include digital stickers released within Baidu’s keyboard apps worldwide, including Facemoji Keyboard in the United States, Simeji in Japan, and Baidu IME in China.

“We are delighted to kick off 2020 by launching these stickers with Bare Tree Media and Wimpy Kid, Inc. Now, our keyboard app users around the world can all enjoy Wimpy Kid’s uniquely charming brand of humor when they chat with their friends online.” — Josh Fenn, Senior Marketing Manager at Baidu

About Bare Tree Media

As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.

About “Diary of a Wimpy Kid”

More than 200 million copies of the books in the Diary of a Wimpy Kid series have been sold globally. Published in 2007, the first book was an instant bestseller and remained on the New York Times bestseller list since its publication and through the release of the fourteenth book. This is more than 686 weeks total!

Published on November 5, 2019, the fourteenth installment in the series, Diary of a Wimpy Kid: Wrecking Ball, immediately hit #1 on the USA Today, Wall Street Journal, and New York Times bestseller lists.

About the Author

Jeff Kinney is a #1 New York Times bestselling author and a six-time Nickelodeon Kids’ Choice Award winner for Favorite Book for his Diary of a Wimpy Kid series. Jeff has been named one of Time’s 100 Most Influential People in the World. He is also the creator of Poptropica, which was named one of Time’s 50 Best Websites. He spent his childhood in the Washington, D.C., area and moved to New England in 1995. Jeff lives with his wife and two sons in Massachusetts, where they own a bookstore, An Unlikely Story. For more about Wimpy Kid visit wimpykid.com.