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Extended Case Studies

TikTok Branded Effect

Amazon Prime Video’s 2022 release Paper Girls

A Branded Effect with over 56.4M views and 914 official video creations that rounded the platform’s most talented, versatile, and funniest Creators to the stage as they increased anticipation for the new series release. This Effect with 2D animation visual and custom sound invited Creators to participate with a healthy incentive to transport users into Amazon Prime Video’s recent show Paper Girls with an atmospheric effect to depict the show’s themes of Past, Present and Future. These effects introduce fun and interactive elements when the user is creating their content.

TikTok Branded Effect

Paper Girls

Demo
TikTok Branded Effect

Planters CashewOKE launching new Flavored Cashews

A Branded Effect with over 55.6M views to capture your snacking obsession while singing along to PLANTERS cashew-fied version of “Hungry Eyes”. This is a Karaoke themed effect with 2D animation visuals of the Cashew bouncing on syllables to mark the lyric with its timing in the song. Adding visual aid to the otherwise traditional jingle, excites users to be able to sing-along in real time and introduces new flavors and products from a memorable approach.

TikTok Branded Effect

CashewOKE

TikTok Branded Effect

Macy’s Gift Finder for the Holiday Season 2022

A Branded Effect with over 54.8M views to assist and encourage users to select the perfect Macy’s Christmas holiday gift based on selected responses. This Quiz Effect with 2D animation visual allows users to answer multiple questions to curate an outcome, telling them which gift to buy during the holiday season. This AR effect engages users with brand elements that encourages a collaborative factor to share with friends.

TikTok Branded Effect

Macy’s Gift Finder

AR Network Highlights


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