Winter 2024 Newsletter

Happy New Year! We hope everyone had a safe and relaxing holiday season. Our team members have been hard at work this year creating digital experiences for brands and clients across the world. As always, we would like to thank our business partners for their endless support and flexibility. We look forward to creating more for you in 2024.

Team Spotlight - Phoebe (Feeb) Om

Meet our Animation & Illustration Sprout, Phoebe (Feeb)! Feeb is a co-op student from Northeastern University. Starting this Summer, Feeb worked with our licensing, illustration, and animation teams to design messaging stickers, illustrated videos, GIFs, and Samsung themes.

“The team was definitely my favorite part of working at Bare Tree Media! I’ve mostly worked on animation and design projects by myself. It was awesome to bounce ideas off other people, get feedback from them, and see a large project come together through the efforts of multiple people. For example, for the Healthy Ocean Coalition animated video, it was so much fun creating assets of sea creatures and bringing them to life. My teammates taught me a lot about animating in After Effects from my team members, so it was a really valuable experience.”

We love watching our interns and co-ops grow, get creative, and produce work they are proud of. Over the last few months, Feeb has been working on her “personal project,” entitled “Bunny and Cat are Girlfriends.” This sticker pack is available for Samsung and Apple devices and can also be found on GIPHY & Tenor.

“I loved creating really goofy, meme-like stickers. I thought about what kinds of stickers my friends and I would like to send to each other, and I got to make it real! They ended up being very silly as a result… I hope lots of people will have fun using them!”

Licensing Announcement

Bare Tree Media is now the official digital licensing partner for Paramount and its global franchises. Our team is so excited to create and publish everything from Samsung themes to messaging stickers for iconic brands such as Avatar: The Last Airbender, Garfield, Spongebob Squarepants, Rugrats, and many more. Thank you to the teams at Paramount, Apple, Samsung, and Quidd for their support. We look forward to continuing our work with you all in 2024. For more information about this partnership, click here.

Movie Magic

Step into a world of pure imagination! Our illustration and design teams had the opportunity to design and animate illustrated and rotoscope stickers for the Wonka movie, featuring Timothée Chalamet. Thank you to our Art Director, Jackie Karnoff, for taking the lead on this project. We’d also like to shout out Katie Rose, Chihiro, and Julia for all their hard work and talent. This project had us all reliving our childhoods! These stickers are available for free on What’s App and GIPHY.

Our illustration and design teams designed animated GIFs for Hollywood’s latest fantasy/sci-fi movie, Poor Things. Thank you to Searchlight Pictures for trusting us with this project. Check them out on GIPHY


We love rotoscope stickers. Our team created stickers for two of Warner Bros latest films: The Color Purple & Aquaman and the Lost Kingdom. Thank you to our Art Director, Jackie Karnoff, for spearheading these projects. The Color Purple and Aquaman GIFs can be found on GIPHY! 


Eye on AR

Our AR and social media teams have been working together to showcase our company’s AR skills. Check out our Instagram and TikTok to see all the different effects we’ve created internally and for brands. We’ve made effects for a variety of industries including, but not limited to, entertainment, sports, and beauty. In need of something unique for your brand? Check out our website baretreemedia.com to learn more about us and our AR team’s capabilities.

Our team loves being a part of the MetaSpark community. During MetaConnect 2023, our AR manager, Vedika Bhasin, had the wonderful opportunity to join other AR creators  in sharing what they love about MetaSpark and what new features they look forward to exploring in the future. Click here to watch the full clip.

Creations & Causes

At Bare Tree Media, we love to work with companies who want to use art to make our world a better place. This past 2023, our team had the pleasure of working with the International Fund for Animal Welfare (IFAW) and the Healthy Ocean Coalition (HOC) to produce animated informational videos that raised awareness for important environmental causes. These projects were a full team effort—we loved the challenge of storyboarding, designing, and animating these videos. We look forward to working on similar projects in the future. 


Watch Our Work

Summer 2023 Newsletter

Happy end of Summer and Hello Fall! In this issue of our quarterly newsletter, we are excited to recap all the creative content we made and shared throughout the Summer. Our team members have been hard at work creating digital experiences for brands and clients across the world. As always, we would like to thank our business partners for their endless support and flexibility. We look forward to creating more work for you all this Fall.

Company Reel 2023

Our 2023 Company Reel is here! See all the exciting projects we’ve been working on and clients we’ve been working with over the last few months. In need of something unique for your brand? Check out our website baretreemedia.com to learn more about us and our team’s capabilities. We create everything from AR effects to animated messaging stickers to illustrated videographics. A big thank you to our Creative Manager, Jackie, for putting together this Company Reel.


Watch Our Work

Team Spotlight - Julia Feldman

Meet our Animation & Illustration Sprout, Julia! Julia is a co-op student from Northeastern University. Over the last 8 months, Julia worked closely with our illustration, licensing, and animation teams to execute messaging stickers, GIFs, illustrated videos, and Samsung themes. She has worked on a number of projects including Wonka and IFAW and has created GIFs for our social media pages. We love to challenge our interns and co-ops to push themselves outside their creative comfort zones. Over the last few months, Julia has been working on designing her own animated sticker pack “The Goose,” which is available for Samsung and Apple devices and can also be found on GIPHY & Tenor.

“I loved going through the whole process of designing a character, coming up with expressions, illustrating, animating, and creating metadata and promotional materials. I learned so much about design and animation through this process and really appreciated all the support and critique given by my team members along the way.”

As Julia’s co-op comes to an end, we would like to thank her for all her hard work—she has been a fabulous addition to our team. We have loved watching her grow and develop her own artistic POV. We will miss her positive energy and cannot wait to see what the future has in store for her.

Licensing Expo 2023

Our CEO, Bob Ferrari, and Licensing Manager, Sonya Priest, took a trip out to Sin City for the annual Licensing Expo. We loved catching up with our existing brand partners, learning from industry leaders, and securing some new licenses. We will be announcing some new and exciting partnerships soon! Follow us on Instagram, X, Facebook, and LinkedIn to stay up to date.

 

Branded Likes

Branded likes….we’ve missed you! There’s nothing we love more than these interactive animations. If you are a fan of the Teenage Mutant Ninja Turtle franchise, our senior animator, Alexa, designed this X branded like for the new TMNT Movie. With the trigger hashtag #TMNTMovie, X users could activate this slimy surprise for 24hrs. Great work, Alexa!

Eye on AR

Our AR team has been using their knowledge of all things emerging tech to help brands give their followers immersive digital experiences. For the 2023 Cannes Lions International Festival of Creativity, we partnered with Whalar to design a TikTok effect to be featured on the festival floor. It was so fun seeing how many creatives and attendees interacted with our effect. This project was a team effort and lots of fun to demo in the office.

“Rainbow Beach Disco” was also part of a larger Pride Month initiative. Pride celebrates unity, community, and self-expression. We love designing effects that create togetherness and encourage people to be themselves. Click here to try “Rainbow Beach Disco” and check out our TikTok to see our Cannes recap.


Spring 2023 Newsletter

In this issue of our quarterly newsletter, we are excited to recap all the creative content we made and shared throughout the Spring. As always, we would like to thank our clients and business partners for their endless support and flexibility.

Team Spotlight - Naomi Eberle

Our AR Technical Consultant & Snap Lens Ambassador, Naomi Eberle, spoke at Snap Inc.’s Partner Summit alongside Ambassadors, Sallia Goldstein & Mohamed Sorkatti. The three of them delivered an informative lecture on navigating SnapAR’s ecosystem and how brands can leverage its technologies to develop immersive, creative AR experiences. We are so proud of Naomi and cannot wait to hear her share her expertise at future guest lectures!

Lens Fest Extended

BTM x SnapAR in NYC! We held our 3rd Augmented Reality Meetup, “Lens Fest Extended,” at the Snap Inc. offices in New York City. We had such a great turnout and enjoyed connecting with many members of the AR community. Our guest speaker, Maya Pruitt, gave a great presentation on machine learning (ML) models! In the coming months, we are looking forward to hosting more AR events both in Boston and New York City. Follow us on social media to stay updated on the
latest news regarding these meetups.

PAX East & TikTok Creative Partner Day

Our team members have been busy the past 2 months attending different networking events around the country. We’ve enjoyed flexing our creative muscles, learning more about up-and-coming technology in the gaming and AR spaces, and of course, networking with other creative marketing partners.

We checked out the latest in all things gaming at the PAX East and GDC gaming conferences. It was great to discuss with other avid gamers and brands ways to build immersive experiences within gaming platforms, social AR, and the metaverse.

As one of the creative partners for TikTok, our AR team had the honor of designing the Effect House AR experience for TikTok Creative Partner Day in LA. This Effect House experience had a catch…the special effects are activated by a series of mystery gestures. We love creating interactive experiences that keep our audiences engaged!

Adopt a Shelter Pet

Last year for #NationalAdoptaShelterPetDay, our AR team designed a Snapchat lens pet owners could use on their own pets. This year, our AR team made this effect available for TikTok. Check out our Snapchat and our TikTok to try it out on your own furry friend today! Remember: Adopt Don’t Shop!


AWE 2023 Recap

Effect House x BTM Fireside Chat

In conjunction with the AWE conference in Santa Clara, California, we had the wonderful opportunity of co-hosting an event with TikTok Effect House. This event featured a fireside chat between our AR Manager/Effect House designer Vedika Bhasin and Effect House community lead Greg Feingold. We loved getting to connect with over 100 people and share our love of AR and all things Effect House.

SnapAR AWE Feature

Our latest Snapchat Lens “Nebula Dance” was featured at the SnapAR Lounge at the 2023 AWE conference in Santa Clara, California. We enjoyed watching AR creators, designers, industry leaders, and those interested in the space get groovy in the galaxy. If you did not make it to AWE, our lens is available on Snapchat. Click here to try it out.


Winter 2023 Newsletter

In this issue of our quarterly newsletter, we are excited to recap all the creative content we made and shared throughout the Winter. As always, we would like to thank our clients and business partners for their endless support and flexibility.

Augmented Reality Meetups

We would like to thank everyone who attended our SnapAR-sponsored meetups at Workbar Boston in January and February. This was a great opportunity for members of the AR community and those interested in AR to connect and learn more about this industry. We would also like to thank Naomi Eberle, an official Snap Lens Ambassador, for sharing her knowledge and expertise on Connected Snap lenses and Behavior Script.

Check out our socials or the next edition of our newsletter to hear more about our March 2nd Meetup, “Lens Fest Extended.” We are looking forward to connecting with new and familiar faces in NYC and cannot wait to hear Maya Pruitt’s presentation on machine learning (ML) models for object tracking.

Branded Likes

The ending of Super Bowl LVII was crazy but the ads were even crazier! Our design team had the opportunity of designing Twitter Branded Likes and Hashtags for some of the game’s most popular ads. Our lead animator, Chihiro, even had his Doritos animation featured in their ad during the commercial break!

Pepsi Co. and Doritos wanted to engage their viewers not just on the TV screen but on Twitter. To help them out, we designed a branded like for each of them that went live for 24hrs the day of Super Bowl LVII. Fans of Pepsi and Doritos could trigger the design on Twitter by liking posts with the following hashtags: #RealorActing or #DoritosTriangleScheme. It was truly amazing to witness how many Twitter users engaged with our branded likes throughout the game.

February Favorites

Looking to up your Valentine’s Day game? Our AR, Design, and Social Media teams worked together to launch multiple Valentine’s AR and design experiences across various platforms.

We released three new AR lenses: Be My Valentine (Instagram), You Light Me Up (Snapchat), and 1 MSG from Valentine (TikTok).

Show some love to your special someone (and the Smurfs) via Samsung. We had the opportunity to design this Samsung Theme for Galaxy users—just in time for Valentine’s Day! Spread love all year round by downloading this theme from the Galaxy Store.

Eye on AR - SnapAR Lensathon

Our AR team submitted a connected lens for the SnapAR Lensathon contest. With “Chaos Hoops,” users can play a game of basketball with friends from all over the world in real time. We’ve loved getting to watch users embrace their inner Lebron and Tatum with this lens. Click the Snapcode to try out “Chaos Hoops” on Snapchat. We cannot wait to see all the cool work AR developers and designers created for this contest!


Eye on AR - Fall 2022

A blog post dedicated to the people who know how to make communication with friends and family less boring! Our AR team has been busy this quarter working on creating new, innovative experiences for brands and their audiences. Keep reading to learn more about the *many* exciting projects they have been working on.

Lens List Fashion Month

Digital AR marketing company Lenslist held another challenge and our AR team just had to participate! We felt as though the Snapchat x Lenslist AR Fashion Month Challenge would be a perfect opportunity to experiment with Lens Studios’ newest features and to design a lens for the fashion/makeup market—a market where AR and its technologies are rapidly transforming the ways companies engage with customers.

The Snapchat x Lenslist AR Fashion Month Challenge called upon creators to “design original fashion and beauty lenses to help [the] AR community get dressed, made-up, and ready for the most stylish events of the year” (Lenslist).

Our lens, Elemental Euphoria, captures the beauty of nature with a fashion twist. The AR team designed three unique lenses inspired by the elements: earth, fire, and water. Each one contains wearable jewelry and makeup that incorporate custom 3D assets and 2D motion graphics. For example, for the earth, emerald jewels were used; for fire, gold, and designs that looked like the sun’s rays; for water, rain clouds, and other images associated with water.

The Elemental Euphoria Lens is a try-on lens that takes advantage of Lens Studios’ newest technologies including voice activation. When users speak, the lens will change to a different element. Try out “Elemental Euphoria” by clicking here, and congratulations to all the creators who participated in this contest!

Branded Effects for Instagram

Our AR team loves Instagram as much as Snapchat and TikTok! This September we designed and published 2 branded effects for Instagram Camera.

Have you ever wondered what tool you are, or what Mr. Men, Little Miss character you are? These two simple randomizer lenses we created for Snap-on and Mr. Men Little Miss allow users to engage with their favorite brands in a fun, interactive ways. Click the links below to test out the effects and share your results with us @baretreemedia.

Vote for Change

November 08, 2022 marked midterm elections in the United States. This Instagram camera effect encourages not just our fans but everyone to get out and vote. To vote for a change, every voice matters. Find our “Vote for a Change” filter on Instagram Camera or on our effects page.

Ugly Sweater

For National Ugly Sweater day on December 17, our AR team created a voice-activated, interactive try-on lens featuring four different ugly sweaters designed by BTM team members. We even created a BTM-themed sweater that features our company colors. Our team loved getting to create assets unique and personal to them.

Interested in something unique for your brand? Reach out to our team!

Bare Tree Media is a full-service creative studio and digital publisher creating super slick, mobile-facing content! We would love to bring your brand’s ideas to life through digital animation and AR. Check out our Augmented Reality page to see branded experiences we created for TikTok, Snapchat, & Instagram.

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Eye on AR - Summer 2022

Our AR team has been busy this quarter working on creating new, innovative experiences for brands and their audiences. Keep reading to learn more about the *many* exciting projects they have been working on.

Lens List Snapchat Selection

Lens List wanted to join the Smurfs for a game of soccer! Our hyper-casual gamified lens, “Smurf Soccer,” was featured on Lens List’s June Snapchat Selection for its complexity and user-friendliness. It’s been an honor to be featured alongside so many other talented AR designers and studios. See Lens List’s Instagram for the feature post and try our “Smurf Soccer” Lens by clicking the snapcode!

This is not the first AR experience we created for the Smurfs. We also designed a gamified lens where users can help the Smurfs keep our beaches clean. This effect was created for the Smurfs’ larger sustainability campaign.

Baller Lenses

Bleed Green or The Dubs? Our AR designer, Wayne, created Celtics and Warriors “Final Spinner” Lenses for Snapchat and TikTok. Users were able to embrace their inner Tatum & Curry and support their favorite team during the NBA Finals. The Celtics and Warriors lenses had over 794,000 views and 630,000 views respectively on Snapchat.

As a Boston-based studio, we may be a bit biased, but we would like to offer up a congratulations to both teams on all their hard work and effort throughout the season. The 2022 NBA season has ended but show your support to two all-star teams next season by following us on TikTok!

Follow us on TikTok

Summer Fun

What better way to welcome Summer than with an AR experience? Pool float, palm tree, and ocean designs transport users to a place of tropical paradise and challenge them to put their beach ball volleyball skills to the test.

Using full-body tracking, users can hit a beach ball into the air. The lens also has multi-user capabilities, meaning you can play with your friends in the same frame. Try our Summer Beach Party Lens by clicking here.

Interested in something unique for your brand? Reach out to our team!

Bare Tree Media is a full-service creative studio and digital publisher creating super slick, mobile-facing content! We would love to bring your brand’s ideas to life through digital animation and AR. Check out our Augmented Reality page to see branded experiences we created for TikTok, Snapchat, & Instagram.

Drop us a Line

Spring 2022 Newsletter

In this issue of our newsletter, we will be recapping all the creative content we made and shared throughout the spring. As always, we would like to thank our clients and business partners for their endless support and flexibility, and we look forward to collaborating with them on new projects this summer.

Quidd Partnerships

In case you missed it on our socials, we are beyond excited to officially announce our partnership with Quidd, the leading digital collectible marketplace. Bare Tree Media is working with Quidd to launch digital collectibles to fans. Upcoming collaborations will feature a variety of popular licensed brands. Previously, Bare Tree Media and Quidd partnered to release Smurfs-themed content and within the first two hours of launching, the series sold out and sales exceeded $100,000. More details announced at: https://bit.ly/quiddpartnership

“Given the monumental success [of our first launch on Quidd], we are scheduling monthly product releases through year-end on the Quidd platform and invite brands to join us…by working with Bare Tree Media, brands can offer non-NFT digital collectibles to fans to be bought on the primary market and sold on the secondary market within Quidd…” — Robert Ferrari, president of Bare Tree Media

PAX East Conference & Licensing Expo

Members of our team had a chance to attend the PAX East Gaming conference in Boston, MA for the first time since the start of the pandemic. Our team enjoyed checking out the latest in all things gaming, including many indie games created by local game studios. We also finalized a partnership with an amazing global gaming company. We look forward to announcing the details of the partnership soon…so stay tuned!

According to their website, the Las Vegas Licensing Expo “has connected the world’s most influential…brand owners and agents with consumer goods manufacturers, licensees, and retailers.” Thousands of licensing industry professionals flew to Las Vegas May 23rd-26th to build partnerships, plan channel releases, and expose themselves to some of the newest brands available to the licensing world—and the BTM team was no exception!

Our studio representatives had the opportunity to meet with our valued licensors and discuss brand and product strategies for 2022 and 2023. We held 50+ meetings over three days with companies, including but not limited to, Sanrio (Hello Kitty), Mr. Men Little Miss, Hasbro, Care Bears, the Smurfs, and Pokemon.

“For me, this was the first meeting with a lot of our licensing partners in person due to COVID. I had the opportunity to network and gained more insight into the future of licensing in general. I was invited to a ‘Women in Toys’ breakfast and attended a character parade, featuring famous characters from Teletubbies, Squishmallows, etc. Overall, this experience was great and informative, despite it being at a limited capacity. The free swag was great too!”Josie Martin, licensing coordinator at Bare Tree Media

Our AR team collaborated with the Smurfs to unveil a Snapchat Lens featured at the Licensing Expo. This hyper-casual gamified lens uses real-time 3D simulations and collision detection to bring users a fun, user-friendly AR experience. This lens also contains a custom link to a Smurfs sticker pack, available for iMessage, that has previously been promoted on our socials. Brands went crazy over the demo and requested our team to create AR experiences for them. Click here to try it out.

ARL Pet Prom & Adopt Don't Shop

Just because Earth Day is in April does not mean we can’t celebrate our planet and the beautiful things it contains all year round. May is National Pet Month and April is National Adopt a Shelter Pet Day. Bare Tree Media wanted to take the time to encourage our audience to support pets of all kinds.

In keeping with our mission of supporting animal welfare, we partnered with the Animal Rescue League of Boston and designed custom GIFS to promote their “Pet Prom.” The ARL Pet Prom highlights animals looking for their own fairytale happy endings. In addition, our AR team designed an Instagram Camera effect for the event that you can use on your own adopted pet.

Congratulations to the winners, Zilla and Fern, and be sure to check out these GIFs on the ARL’s official GIPHY page.

We created an official GIPHY page for the City of Boston Animal Care and Control Shelter and designed custom GIFS to promote pet adoption and care. Adopting from shelters provides all types of deserving pets with a safe and loving home. Our design intern, Wendy, created a special animated sticker pack for the occasion. Check them out and use them for yourself!

In addition, one of our AR designers, Wayne, created a lens you can use on your own adopted pet! This lens uses machine learning to detect the faces of dogs and cats—even hamsters and then applies the animations. We were so thrilled to see many of our Instagram, Snapchat, and TikTok users try this lens.

Tiny Headed Kingdom Roll-out

Say hello to your favorite people with a PIF (a Pip GIF)! This month, Bare Tree Media collaborated with Tiny Headed Kingdom to release GIFs of everyone’s favorite tiny headed animals. Stay tuned for the release of more GIFs this June by checking out our GIPHY page.

#StandWithUkraine

We at Bare Tree Media, like so many around the world, are shocked and saddened by the sudden war that erupted in Ukraine. Our thoughts and prayers go out to those affected, and though we hope for peace to come quickly, we must be part of the solution.

Join us in showing solidarity with the Ukrainian people by sharing and donating to hospitals and other humanitarian efforts, including this one set up by our friends at Geeks for Less, who have strong Ukrainian roots. Donate here.

Eye on AR

Our AR, Design, and Social Media teams worked together to launch multiple virtual experiences across various platforms just in time for festival season! We designed 4 TikTok effects using Effect House and launched them the weekend of Coachella:

Pick one that encapsulates your festival weekend mood and share it while you jam out with your friends!

We are so excited to announce that Effect House is now available for everyone to use on TikTok. We look forward to seeing brands and creators flex their creative muscles in the world of AR. To see what you can create using Effect House, check out the effects we have made on our TikTok profile @baretreemedia.