Eye on AR - Summer 2022
Our AR team has been busy this quarter working on creating new, innovative experiences for brands and their audiences. Keep reading to learn more about the *many* exciting projects they have been working on.
Lens List Snapchat Selection
Lens List wanted to join the Smurfs for a game of soccer! Our hyper-casual gamified lens, “Smurf Soccer,” was featured on Lens List’s June Snapchat Selection for its complexity and user-friendliness. It’s been an honor to be featured alongside so many other talented AR designers and studios. See Lens List’s Instagram for the feature post and try our “Smurf Soccer” Lens by clicking the snapcode!
This is not the first AR experience we created for the Smurfs. We also designed a gamified lens where users can help the Smurfs keep our beaches clean. This effect was created for the Smurfs’ larger sustainability campaign.
Baller Lenses
Bleed Green or The Dubs? Our AR designer, Wayne, created Celtics and Warriors “Final Spinner” Lenses for Snapchat and TikTok. Users were able to embrace their inner Tatum & Curry and support their favorite team during the NBA Finals. The Celtics and Warriors lenses had over 794,000 views and 630,000 views respectively on Snapchat.
As a Boston-based studio, we may be a bit biased, but we would like to offer up a congratulations to both teams on all their hard work and effort throughout the season. The 2022 NBA season has ended but show your support to two all-star teams next season by following us on TikTok!
Summer Fun
What better way to welcome Summer than with an AR experience? Pool float, palm tree, and ocean designs transport users to a place of tropical paradise and challenge them to put their beach ball volleyball skills to the test.
Using full-body tracking, users can hit a beach ball into the air. The lens also has multi-user capabilities, meaning you can play with your friends in the same frame. Try our Summer Beach Party Lens by clicking here.
Interested in something unique for your brand? Reach out to our team!
Bare Tree Media is a full-service creative studio and digital publisher creating super slick, mobile-facing content! We would love to bring your brand’s ideas to life through digital animation and AR. Check out our Augmented Reality page to see branded experiences we created for TikTok, Snapchat, & Instagram.
