"Diary of a Wimpy Kid" Ventures into Digital Licensing

Boston, MA – May 23, 2024 — Bare Tree Media, a digital publisher of licensed IPs worldwide, has announced its partnership with Wimpy Kid, known for the international best-selling “Diary of a Wimpy Kid” book series. This collaboration marks Wimpy Kid’s first venture into digital licensing and promises to bring innovative interpretations of the brand to popular platforms worldwide.

“We are excited for our continued partnership with Bare Tree Media to expand the reach of our characters and stories in the digital sphere. This collaboration will allow fans to further connect with ‘Diary of a Wimpy Kid’ and interactively express themselves across digital platforms around the world.” — Jeff Kinney, author of “Diary of a Wimpy Kid”

For many years, Bare Tree Media and Wimpy Kid have enjoyed a digital marketing partnership where Bare Tree Media created “Diary of a Wimpy Kid” emojis for the brand’s official GIPHY channel. Under this new expansion, Bare Tree Media will leverage its expertise in digital content creation to develop engaging collections of mobile messaging stickers, mobile themes, and smartwatch faces for Apple and Samsung devices. Fans can look forward to engaging with a diverse range of digital assets that feature characters and catchphrases in line with “Wimpy Kid” humor.

“Our passionate designers and licensing team are huge fans of [author] Jeff Kinney and his ‘Diary of a Wimpy Kid’ books. This passion will fuel our design and publishing teams’ creativity when offering fans engaging mobile content to share and customize their devices. Given we are both Massachusetts-based companies, we are excited for our respective teams to have the opportunity to meet often to plan and execute digital marketing and sales strategies.” — Robert Ferrari, president of Bare Tree Media

Content will begin releasing this summer, with continued updates throughout the year, including alongside the upcoming release of “Diary of a Wimpy Kid: Hot Mess” in October.


Spring 2024 Newsletter

The weather is getting warmer and our projects are heating up! In this issue of our newsletter, we would like to share what our incredible team has been up to this late-Winter & Spring. We had the opportunity to work with some amazing clients this quarter and have a lot of great work to showcase. As always, we would like to thank our business partners for their endless support and flexibility.

Movie Magic

We love providing clients with creative ways to share sneak peeks of their films and boost engagement beyond the typical trailer. Our design and animation teams had the wonderful opportunity to work on creating rotoscope stickers for two upcoming movie releases: Challengers and Mad Max: Furiosa. Thank you to our Art Director, Jackie Karnoff, for taking the lead on these projects. We’d also like to shout out Charlie and Chihiro for all their hard work on the Challengers stickers. These stickers are available for free on GIPHY.

Warner Bros Pictures released the latest installment of the Dune franchise, “Dune: Part 2,” this past March. In celebration of its release, we’re throwing it back to the animated stickers our design team created for “Dune: Part One.” We loved collaborating with Warner Bros on these stickers and were very excited to see the evolution of these characters on screen in the latest installment. Click here to check them out!

Creations & Causes

At Bare Tree Media, we love to create work for causes near and dear to our hearts. The last few months, our design and social media teams have been working together to create social justice posts inspired by Black History Month, female empowerment, blood donations, and sustainability. Visit our GIPHY page to follow along with this series.


Winter 2024 Newsletter

Happy New Year! We hope everyone had a safe and relaxing holiday season. Our team members have been hard at work this year creating digital experiences for brands and clients across the world. As always, we would like to thank our business partners for their endless support and flexibility. We look forward to creating more for you in 2024.

Team Spotlight - Phoebe (Feeb) Om

Meet our Animation & Illustration Sprout, Phoebe (Feeb)! Feeb is a co-op student from Northeastern University. Starting this Summer, Feeb worked with our licensing, illustration, and animation teams to design messaging stickers, illustrated videos, GIFs, and Samsung themes.

“The team was definitely my favorite part of working at Bare Tree Media! I’ve mostly worked on animation and design projects by myself. It was awesome to bounce ideas off other people, get feedback from them, and see a large project come together through the efforts of multiple people. For example, for the Healthy Ocean Coalition animated video, it was so much fun creating assets of sea creatures and bringing them to life. My teammates taught me a lot about animating in After Effects from my team members, so it was a really valuable experience.”

We love watching our interns and co-ops grow, get creative, and produce work they are proud of. Over the last few months, Feeb has been working on her “personal project,” entitled “Bunny and Cat are Girlfriends.” This sticker pack is available for Samsung and Apple devices and can also be found on GIPHY & Tenor.

“I loved creating really goofy, meme-like stickers. I thought about what kinds of stickers my friends and I would like to send to each other, and I got to make it real! They ended up being very silly as a result… I hope lots of people will have fun using them!”

Licensing Announcement

Bare Tree Media is now the official digital licensing partner for Paramount and its global franchises. Our team is so excited to create and publish everything from Samsung themes to messaging stickers for iconic brands such as Avatar: The Last Airbender, Garfield, Spongebob Squarepants, Rugrats, and many more. Thank you to the teams at Paramount, Apple, Samsung, and Quidd for their support. We look forward to continuing our work with you all in 2024. For more information about this partnership, click here.

Movie Magic

Step into a world of pure imagination! Our illustration and design teams had the opportunity to design and animate illustrated and rotoscope stickers for the Wonka movie, featuring Timothée Chalamet. Thank you to our Art Director, Jackie Karnoff, for taking the lead on this project. We’d also like to shout out Katie Rose, Chihiro, and Julia for all their hard work and talent. This project had us all reliving our childhoods! These stickers are available for free on What’s App and GIPHY.

Our illustration and design teams designed animated GIFs for Hollywood’s latest fantasy/sci-fi movie, Poor Things. Thank you to Searchlight Pictures for trusting us with this project. Check them out on GIPHY


We love rotoscope stickers. Our team created stickers for two of Warner Bros latest films: The Color Purple & Aquaman and the Lost Kingdom. Thank you to our Art Director, Jackie Karnoff, for spearheading these projects. The Color Purple and Aquaman GIFs can be found on GIPHY! 


Eye on AR

Our AR and social media teams have been working together to showcase our company’s AR skills. Check out our Instagram and TikTok to see all the different effects we’ve created internally and for brands. We’ve made effects for a variety of industries including, but not limited to, entertainment, sports, and beauty. In need of something unique for your brand? Check out our website baretreemedia.com to learn more about us and our AR team’s capabilities.

Our team loves being a part of the MetaSpark community. During MetaConnect 2023, our AR manager, Vedika Bhasin, had the wonderful opportunity to join other AR creators  in sharing what they love about MetaSpark and what new features they look forward to exploring in the future. Click here to watch the full clip.

Creations & Causes

At Bare Tree Media, we love to work with companies who want to use art to make our world a better place. This past 2023, our team had the pleasure of working with the International Fund for Animal Welfare (IFAW) and the Healthy Ocean Coalition (HOC) to produce animated informational videos that raised awareness for important environmental causes. These projects were a full team effort—we loved the challenge of storyboarding, designing, and animating these videos. We look forward to working on similar projects in the future. 


Watch Our Work

Summer 2023 Newsletter

Happy end of Summer and Hello Fall! In this issue of our quarterly newsletter, we are excited to recap all the creative content we made and shared throughout the Summer. Our team members have been hard at work creating digital experiences for brands and clients across the world. As always, we would like to thank our business partners for their endless support and flexibility. We look forward to creating more work for you all this Fall.

Company Reel 2023

Our 2023 Company Reel is here! See all the exciting projects we’ve been working on and clients we’ve been working with over the last few months. In need of something unique for your brand? Check out our website baretreemedia.com to learn more about us and our team’s capabilities. We create everything from AR effects to animated messaging stickers to illustrated videographics. A big thank you to our Creative Manager, Jackie, for putting together this Company Reel.


Watch Our Work

Team Spotlight - Julia Feldman

Meet our Animation & Illustration Sprout, Julia! Julia is a co-op student from Northeastern University. Over the last 8 months, Julia worked closely with our illustration, licensing, and animation teams to execute messaging stickers, GIFs, illustrated videos, and Samsung themes. She has worked on a number of projects including Wonka and IFAW and has created GIFs for our social media pages. We love to challenge our interns and co-ops to push themselves outside their creative comfort zones. Over the last few months, Julia has been working on designing her own animated sticker pack “The Goose,” which is available for Samsung and Apple devices and can also be found on GIPHY & Tenor.

“I loved going through the whole process of designing a character, coming up with expressions, illustrating, animating, and creating metadata and promotional materials. I learned so much about design and animation through this process and really appreciated all the support and critique given by my team members along the way.”

As Julia’s co-op comes to an end, we would like to thank her for all her hard work—she has been a fabulous addition to our team. We have loved watching her grow and develop her own artistic POV. We will miss her positive energy and cannot wait to see what the future has in store for her.

Licensing Expo 2023

Our CEO, Bob Ferrari, and Licensing Manager, Sonya Priest, took a trip out to Sin City for the annual Licensing Expo. We loved catching up with our existing brand partners, learning from industry leaders, and securing some new licenses. We will be announcing some new and exciting partnerships soon! Follow us on Instagram, X, Facebook, and LinkedIn to stay up to date.

 

Branded Likes

Branded likes….we’ve missed you! There’s nothing we love more than these interactive animations. If you are a fan of the Teenage Mutant Ninja Turtle franchise, our senior animator, Alexa, designed this X branded like for the new TMNT Movie. With the trigger hashtag #TMNTMovie, X users could activate this slimy surprise for 24hrs. Great work, Alexa!

Eye on AR

Our AR team has been using their knowledge of all things emerging tech to help brands give their followers immersive digital experiences. For the 2023 Cannes Lions International Festival of Creativity, we partnered with Whalar to design a TikTok effect to be featured on the festival floor. It was so fun seeing how many creatives and attendees interacted with our effect. This project was a team effort and lots of fun to demo in the office.

“Rainbow Beach Disco” was also part of a larger Pride Month initiative. Pride celebrates unity, community, and self-expression. We love designing effects that create togetherness and encourage people to be themselves. Click here to try “Rainbow Beach Disco” and check out our TikTok to see our Cannes recap.


Spring 2023 Newsletter

In this issue of our quarterly newsletter, we are excited to recap all the creative content we made and shared throughout the Spring. As always, we would like to thank our clients and business partners for their endless support and flexibility.

Team Spotlight - Naomi Eberle

Our AR Technical Consultant & Snap Lens Ambassador, Naomi Eberle, spoke at Snap Inc.’s Partner Summit alongside Ambassadors, Sallia Goldstein & Mohamed Sorkatti. The three of them delivered an informative lecture on navigating SnapAR’s ecosystem and how brands can leverage its technologies to develop immersive, creative AR experiences. We are so proud of Naomi and cannot wait to hear her share her expertise at future guest lectures!

Lens Fest Extended

BTM x SnapAR in NYC! We held our 3rd Augmented Reality Meetup, “Lens Fest Extended,” at the Snap Inc. offices in New York City. We had such a great turnout and enjoyed connecting with many members of the AR community. Our guest speaker, Maya Pruitt, gave a great presentation on machine learning (ML) models! In the coming months, we are looking forward to hosting more AR events both in Boston and New York City. Follow us on social media to stay updated on the
latest news regarding these meetups.

PAX East & TikTok Creative Partner Day

Our team members have been busy the past 2 months attending different networking events around the country. We’ve enjoyed flexing our creative muscles, learning more about up-and-coming technology in the gaming and AR spaces, and of course, networking with other creative marketing partners.

We checked out the latest in all things gaming at the PAX East and GDC gaming conferences. It was great to discuss with other avid gamers and brands ways to build immersive experiences within gaming platforms, social AR, and the metaverse.

As one of the creative partners for TikTok, our AR team had the honor of designing the Effect House AR experience for TikTok Creative Partner Day in LA. This Effect House experience had a catch…the special effects are activated by a series of mystery gestures. We love creating interactive experiences that keep our audiences engaged!

Adopt a Shelter Pet

Last year for #NationalAdoptaShelterPetDay, our AR team designed a Snapchat lens pet owners could use on their own pets. This year, our AR team made this effect available for TikTok. Check out our Snapchat and our TikTok to try it out on your own furry friend today! Remember: Adopt Don’t Shop!


Winter 2023 Newsletter

In this issue of our quarterly newsletter, we are excited to recap all the creative content we made and shared throughout the Winter. As always, we would like to thank our clients and business partners for their endless support and flexibility.

Augmented Reality Meetups

We would like to thank everyone who attended our SnapAR-sponsored meetups at Workbar Boston in January and February. This was a great opportunity for members of the AR community and those interested in AR to connect and learn more about this industry. We would also like to thank Naomi Eberle, an official Snap Lens Ambassador, for sharing her knowledge and expertise on Connected Snap lenses and Behavior Script.

Check out our socials or the next edition of our newsletter to hear more about our March 2nd Meetup, “Lens Fest Extended.” We are looking forward to connecting with new and familiar faces in NYC and cannot wait to hear Maya Pruitt’s presentation on machine learning (ML) models for object tracking.

Branded Likes

The ending of Super Bowl LVII was crazy but the ads were even crazier! Our design team had the opportunity of designing Twitter Branded Likes and Hashtags for some of the game’s most popular ads. Our lead animator, Chihiro, even had his Doritos animation featured in their ad during the commercial break!

Pepsi Co. and Doritos wanted to engage their viewers not just on the TV screen but on Twitter. To help them out, we designed a branded like for each of them that went live for 24hrs the day of Super Bowl LVII. Fans of Pepsi and Doritos could trigger the design on Twitter by liking posts with the following hashtags: #RealorActing or #DoritosTriangleScheme. It was truly amazing to witness how many Twitter users engaged with our branded likes throughout the game.

February Favorites

Looking to up your Valentine’s Day game? Our AR, Design, and Social Media teams worked together to launch multiple Valentine’s AR and design experiences across various platforms.

We released three new AR lenses: Be My Valentine (Instagram), You Light Me Up (Snapchat), and 1 MSG from Valentine (TikTok).

Show some love to your special someone (and the Smurfs) via Samsung. We had the opportunity to design this Samsung Theme for Galaxy users—just in time for Valentine’s Day! Spread love all year round by downloading this theme from the Galaxy Store.

Eye on AR - SnapAR Lensathon

Our AR team submitted a connected lens for the SnapAR Lensathon contest. With “Chaos Hoops,” users can play a game of basketball with friends from all over the world in real time. We’ve loved getting to watch users embrace their inner Lebron and Tatum with this lens. Click the Snapcode to try out “Chaos Hoops” on Snapchat. We cannot wait to see all the cool work AR developers and designers created for this contest!


Fall 2022 Newsletter

The weather is getting warmer and our projects are heating up! In this issue of our newsletter, we would like to share what our incredible team has been up to this past fall. We had the opportunity to work with some amazing clients this quarter and have a lot of great work to showcase. As always, we would like to thank our business partners for their endless support and flexibility.

Team Spotlight - Wendy Jia

Meet Wendy, our summer illustration and animation sprout! Wendy worked closely with our senior illustrator and AR/animation teams to create her own personal sticker pack for GIPHY, Tenor, and iMessage. We will miss Wendy and look forward to seeing all her future creations! Please scroll down to learn more about the personal project she worked on while interning at the studio.

“Through Tea for Teaspoon, I got to explore so many of my interests, like character design, complex rigging, and 3D animation. With the help of my coworkers, I was finally able to accomplish my dream of designing my own personal sticker pack, while also challenging myself to learn new skills.”

Nothing is more rewarding than seeing our summer interns’ projects come to life. O.M.Tea! Meet Teaspoon—a mighty, fearsome matcha-thief brewing with mischief. Keep an eye out on your own cup, for you never know where he’ll pop up next…maybe even in your messages?! For Wendy’s personal project, she used Maya to create animated 3D stickers inspired by some of her favorite things!

“I thought about the things I love and wouldn’t mind working on for 6 months. I settled on matcha, hamsters, and deer. I also drew inspiration from the sticker packs I personally use. Taking all of this into account, I designed 21 silhouettes, narrowed it down to 8 thumbnails, and finally iterated on 1 design. That’s how I ended up with Teaspoon!”

As an animation student at Northeastern University, Wendy was able to explore the entire pipeline—character concept, color, modeling, rigging, texturing, lighting, and animating. She was able to develop marketable skills across multiple disciplines. Her favorite part was getting to design all of Teaspoon’s expressions! These 3D animated stickers are sure to last you an oolong time.

Disenchanted Animated Stickers

Raise your hand if you are an OG Enchanted fan  (all of our hands are raised *very* high)! Our team had the wonderful opportunity to collaborate with Disney to design eight animated stickers for the release of Enchanted’s sequel, Disenchanted. We loved seeing our favorite characters—Giselle, Robert, and Prince Edward—come to life. Click the link to see them all on Walt Disney Studios’ official GIPHY page and be sure to catch Disenchanted on Disney+.

Samsung Themes & Season's Greetings

What better way to celebrate the holiday season than with some Samsung Themes? We collaborated with a number of brands to bring some holiday cheer to Samsung Galaxy users’ devices. See them below.

The Smurfs Christmas Cheer

Papa Smurf, Smurfette, and crew are bringing the Christmas spirit to your Samsung devices. This theme is perfect Christmas customization. Click here to download the latest Smurf theme from Galaxy Store.

Betty Boop Loves Christmas

We love the holidays almost as much as Betty does! Betty invites Galaxy users to get into the holiday spirit with her latest Samsung Theme. Click here to download “Betty Boop: Loves Christmas” from the Galaxy Store.

Garfield Christmas With Friends

Gather by the fireside and around the tree with Garfield and friends this holiday season. Make messaging the ones you love this holiday season even more festive with the “Garfield: Christmas With Friends” Samsung Theme, available now in the Galaxy Store.


Eye on AR - Fall 2022

A blog post dedicated to the people who know how to make communication with friends and family less boring! Our AR team has been busy this quarter working on creating new, innovative experiences for brands and their audiences. Keep reading to learn more about the *many* exciting projects they have been working on.

Lens List Fashion Month

Digital AR marketing company Lenslist held another challenge and our AR team just had to participate! We felt as though the Snapchat x Lenslist AR Fashion Month Challenge would be a perfect opportunity to experiment with Lens Studios’ newest features and to design a lens for the fashion/makeup market—a market where AR and its technologies are rapidly transforming the ways companies engage with customers.

The Snapchat x Lenslist AR Fashion Month Challenge called upon creators to “design original fashion and beauty lenses to help [the] AR community get dressed, made-up, and ready for the most stylish events of the year” (Lenslist).

Our lens, Elemental Euphoria, captures the beauty of nature with a fashion twist. The AR team designed three unique lenses inspired by the elements: earth, fire, and water. Each one contains wearable jewelry and makeup that incorporate custom 3D assets and 2D motion graphics. For example, for the earth, emerald jewels were used; for fire, gold, and designs that looked like the sun’s rays; for water, rain clouds, and other images associated with water.

The Elemental Euphoria Lens is a try-on lens that takes advantage of Lens Studios’ newest technologies including voice activation. When users speak, the lens will change to a different element. Try out “Elemental Euphoria” by clicking here, and congratulations to all the creators who participated in this contest!

Branded Effects for Instagram

Our AR team loves Instagram as much as Snapchat and TikTok! This September we designed and published 2 branded effects for Instagram Camera.

Have you ever wondered what tool you are, or what Mr. Men, Little Miss character you are? These two simple randomizer lenses we created for Snap-on and Mr. Men Little Miss allow users to engage with their favorite brands in a fun, interactive ways. Click the links below to test out the effects and share your results with us @baretreemedia.

Vote for Change

November 08, 2022 marked midterm elections in the United States. This Instagram camera effect encourages not just our fans but everyone to get out and vote. To vote for a change, every voice matters. Find our “Vote for a Change” filter on Instagram Camera or on our effects page.

Ugly Sweater

For National Ugly Sweater day on December 17, our AR team created a voice-activated, interactive try-on lens featuring four different ugly sweaters designed by BTM team members. We even created a BTM-themed sweater that features our company colors. Our team loved getting to create assets unique and personal to them.

Interested in something unique for your brand? Reach out to our team!

Bare Tree Media is a full-service creative studio and digital publisher creating super slick, mobile-facing content! We would love to bring your brand’s ideas to life through digital animation and AR. Check out our Augmented Reality page to see branded experiences we created for TikTok, Snapchat, & Instagram.

Drop us a Line

Summer 2022 Newsletter

We are excited to recap all the creative content we made and shared throughout the summer in this issue of our newsletter. As always, we would like to thank our clients and business partners for their endless support and flexibility.

Team Spotlight - Raquel Fioroti

Meet Raquel, our graphic design sprout! This summer, Raquel worked closely with our senior illustrator and licensing team to execute design concepts for messaging stickers, Twitter emojis, and Samsung themes. We are going to miss Raquel greatly and look forward to seeing all the amazing things she accomplishes in her senior year at MassArt! Scroll down to learn more about the personal project she worked on while interning at the studio.

“Through real-life projects, I was able to develop my skills in Adobe programs, such as Illustrator, Photoshop, and After Effects. I learned about licensing for digital marketing and distributions and made some pretty cool connections with people working in those industries.”

We love seeing our summer interns get creative and work on projects that address causes important to them. #NationalThriftShopDay is not only about supporting local thrift shops but about bringing awareness to their charitable missions. For Raquel’s personal project, she designed a GIF to highlight one of the most popular thrift spots in the Boston area: Buffalo Exchange. As for what Raquel learned throughout this process, she found that she was able to showcase her design and animation skills, as well as create connections with the Greater Boston community.

“The design team at BTM was very open to me applying and learning skills even outside of my official job title. This project was challenging, but it was very rewarding to be able to bring awareness to shopping locally and second-hand. The best part was the shoutout I received from Buffalo Exchange…that was pretty cool!”

Read below to learn more about the other thrift shops Raquel highlighted (and may even create more GIFs for):

  • Boomerangs: funds goes to the prevention and treatment of HIV/AIDS in Massachusetts
  • Garment District: provide affordable clothing and costumes, always putting clothes to be recycled and reused, even after being on their racks
  • Urban Renewals (Family Thrift Center): sell not only clothes, but toys, electronics, furniture, and jewelry too

Branded Likes for KSA

BTM takes on KSA! In case you missed it on our socials last month, Twitter named us the exclusive design studio of branded likes for the North America, Europe, and Middle East regions. On July 27th, our first branded like went live for Twitter users in Saudi Arabia. This design was created for stc pay, a mobile wallet that can be used to pay bills and send money to friends and family. We loved having the opportunity to bring branded likes to overseas advertisers and cannot wait for more designs to go live in the near future.

Smurfs X ZEPETO Announcement

In case you missed it on our socials, we are beyond excited to officially announce our partnership with IMPS The Smurfs & Lafig Belgium. We are working together to design and bring virtual goods within ZEPETO, Asia’s largest metaverse platform.

Bare Tree Media has worked with IMPS The Smurfs in the past to provide audiences with a variety of digital content, including but not limited to, branded mobile messaging applications, Snapchat AR experiences, Samsung Themes, watch faces, and a GIPHY channel. The initial launch includes Smurfs-themed 2D and 3D branded apparel and accessories. These items are available exclusively to ZEPETO’s global audience. More details announced at: https://bit.ly/ZEPETOlaunch

“This is such a ‘smurftastic’ opportunity to launch a popular branded IP, such as The Smurfs, into the metaverse with a leading metaverse partner such as ZEPETO. We are thrilled to offer ZEPETO’s global audience of 300 million users an opportunity to customize their avatars and metaverse experience with The Smurfs-branded digital goods collection…” – Robert Ferrari, president of Bare Tree Media

National Ice Cream Month

July is National Ice Cream month and our design, animation, & AR teams collaborated to bring our audiences *sweet* visual experiences.

Inspired by early 2000s computer games, our lead illustrator, Danielle, designed an ice cream vending machine game for our audiences. While fully leaning into the nostalgia of the 2000s, she also wanted to bring a new and modern approach to this design. Although the storyboarding sketches below show an ice cream purchase gone wrong, we decided that everyone should be a winner during National Ice Cream month!

Rudy, our motion graphics intern, brought Danielle’s 2000s vision to life through animation. By animating the “start game” and selection processes, users feel as though they are playing the game and receiving the ice cream themselves. A flashing sign with celebratory confetti appears when users are notified they have won the game.

Wanting to bring some sweetness to our Snapchat channel, our AR designer, Wayne, designed a simple randomizer lens inspired by Danielle’s design. When users end a video, an ice cream from the machine is randomly selected. National Ice Cream month may be over, but you can’t go wrong with a big scoop of your favorite flavor of this frosty dessert. Try out “Ice Cream Machine” by clicking here.

GIPHY Artist Channel Feature

Introducing GIPHY clips! This feature allows designers to upload animations that include sound. Our Bastille Day clip was featured alongside our other GIFs on GIPHY’s artist channel.

Back to Boston

Boston-based team members have been getting together weekly to work in-person for the first time since the COVID-19 pandemic. Our hybrid work weeks provide flexibility, as well as an opportunity for new hires to meet long-standing staff. Team members were able to work collaboratively on design projects, discuss strategy, and even participate in a few bonding activities, including a Workbar birthday party!


Eye on AR - Summer 2022

Our AR team has been busy this quarter working on creating new, innovative experiences for brands and their audiences. Keep reading to learn more about the *many* exciting projects they have been working on.

Lens List Snapchat Selection

Lens List wanted to join the Smurfs for a game of soccer! Our hyper-casual gamified lens, “Smurf Soccer,” was featured on Lens List’s June Snapchat Selection for its complexity and user-friendliness. It’s been an honor to be featured alongside so many other talented AR designers and studios. See Lens List’s Instagram for the feature post and try our “Smurf Soccer” Lens by clicking the snapcode!

This is not the first AR experience we created for the Smurfs. We also designed a gamified lens where users can help the Smurfs keep our beaches clean. This effect was created for the Smurfs’ larger sustainability campaign.

Baller Lenses

Bleed Green or The Dubs? Our AR designer, Wayne, created Celtics and Warriors “Final Spinner” Lenses for Snapchat and TikTok. Users were able to embrace their inner Tatum & Curry and support their favorite team during the NBA Finals. The Celtics and Warriors lenses had over 794,000 views and 630,000 views respectively on Snapchat.

As a Boston-based studio, we may be a bit biased, but we would like to offer up a congratulations to both teams on all their hard work and effort throughout the season. The 2022 NBA season has ended but show your support to two all-star teams next season by following us on TikTok!

Follow us on TikTok

Summer Fun

What better way to welcome Summer than with an AR experience? Pool float, palm tree, and ocean designs transport users to a place of tropical paradise and challenge them to put their beach ball volleyball skills to the test.

Using full-body tracking, users can hit a beach ball into the air. The lens also has multi-user capabilities, meaning you can play with your friends in the same frame. Try our Summer Beach Party Lens by clicking here.

Interested in something unique for your brand? Reach out to our team!

Bare Tree Media is a full-service creative studio and digital publisher creating super slick, mobile-facing content! We would love to bring your brand’s ideas to life through digital animation and AR. Check out our Augmented Reality page to see branded experiences we created for TikTok, Snapchat, & Instagram.

Drop us a Line