The Smurfs X ZEPETO X Bare Tree Media

The Smurfs turn the metaverse blue with the release of branded virtual goods in collaboration with Bare Tree Media and ZEPETO

Brussels – June 24, 2022 — I.M.P.S. / Lafig Belgium have collaborated with Bare Tree Media to design and place The Smurfs branded virtual goods within ZEPETO, Asia’s largest metaverse platform with over 300 million registered users around the globe. The initial launch includes The Smurfs summer collection of custom designed 2D and 3D branded apparel and accessories, available exclusively to the global audience within ZEPETO.

This is the first metaverse collaboration between ZEPETO and Bare Tree Media. I.M.P.S. and Bare Tree Media have worked on past digital collaborations to introduce The Smurfs as branded mobile messaging applications, a Giphy channel, a Snapchat AR experience, Samsung themes and smartwatch faces. The current ZEPETO launch of The Smurfs branded virtual goods goes live June 24th available globally.

“This is such a smurftastic opportunity to launch a popular branded IP, such as The Smurfs, into the metaverse with a leading metaverse partner such as ZEPETO,” said Robert Ferrari, President at Bare Tree Media. “We are thrilled to offer ZEPETO’s global audience of 300 million users an opportunity to customize their avatars and metaverse experience with The Smurfs branded digital goods collection.”

“The Smurfs fans have been surprised lately with some unexpected young adult fashion collaborations. How exciting to now be able to connect with this audience within the metaverse.” said Philippe Glorieux, Head of Marketing & Family Entertainment at I.M.P.S. “We are so thrilled to collaborate on this project with the amazing Bare Tree Media team and come out of the blue once again, bringing some new Smurf fun within ZEPETO!”

“We are excited for our users to finally access and interact with The Smurfs collection this summer. This collaboration marks the first time our Indonesian creator has worked on a branded collection launching within ZEPETO.” Said Ricky Kang, Head of Business at Naver Z. “We look forward to expanding creator collaborations in the future across various branded IP collections.”

About Bare Tree Media
Bare Tree Media is a digital creative agency and mobile publisher focused on helping brands reach and engage fans within innovative branded experiences such as avatar apparel and accessories within metaverse, AR experiences for Instagram, Snapchat and TikTok, Twitter emoji campaigns, expressive GIFs, and popular mobile messaging apps. Learn more at www.baretreemedia.com

About Peyo, LAFIG Belgium/I.M.P.S. (International Merchandising Promotions & Services)

I.M.P.S., together with LAFIG Belgium, are the official licensors of the little blue-skinned characters ‘The Smurfs.’ Over the years, IMPS has worked in close collaboration with its agents worldwide to develop successful licensed merchandising, retail and co-branded promotions, publishing activities, broadcasting deals, theme parks, live shows and family entertainment centers that have secured the everlasting success of the Smurfs.  IMPS is run by Véronique Culliford, the daughter of Pierre Culliford, the creator of the Smurfs, who is better known under his pseudonym Peyo. Véronique has run I.M.P.S. since 1984 and controls with LAFIG Belgium the rights to the Smurfs characters and the Smurfs licensing worldwide.

About ZEPETO

ZEPETO is a metaverse providing the next generation with freedom of identity in the virtual space. With over 300 million lifetime users, ZEPETO is the fastest growing avatar platform in Asia. It is most popular among Generation Z, who express themselves while meeting, collaborating, and creating with others.

 

 

 

 

 

 

 

 


AAPI Heritage Month

Asian American Pacific Islander Heritage Month

May was Asian American and Pacific Islander Heritage Month. We look to celebrate the illustrious and impactful contributions of more than 45 countries and 3 territories all across Asia, including Eastern Asia, Southeastern Asia, Southern Asia, Central Asia, and Western Asia (ref: asia society.org). The AAPI community has faced much adversity throughout history and continues to face adversity today.

Our new art manager, Elisa Lau, created an illustration for LaGuardia Marine Air Terminal’s first AAPIHM Exhibit back in 2021. This year, her work was the lead feature in the Social Justice category of Bloomfield College’s annual Literary Magazine. Lau’s piece highlights the importance of allyship in a world deeply divided.

“To this day, the Asian community is still viewed as foreigners. Our looks and heritage should not deny us our American identity. We are part of this country’s history, yet there are continuous efforts to erase our contributions and sacrifices. From micro-aggressions to physical violence, the continuous rise of anti-Asian hate has significantly impacted the mental health and safety of our communities. We need to heal and encourage our allies to join us in this effort,” said Lau.

Our company would like to recognize Elisa’s work, recognition, and efforts, as well as the diverse cultures and rich histories of all AAPI communities. Her illustration reminds us all that the world’s deadliest viruses are hate and unwarranted prejudice; we must stand together and unite against anti-AAPI racism.

To learn more about ways to stand with the AAPI community, please take the time to read the following resources:

Asian Americans | PBS
Smithsonian Asian American Pacific Center
Stop AAPI Hate
Asian Pacific American Heritage Month 2022

 

 

 

 

 

 

 

 

 


Summer

June's Newsletter

Turning May Flowers into Summer Sun ☀️

To kick off the month of June, we are excited to recap all the creative content we made and shared throughout the month of May in this issue of our newsletter. As always, we would like to thank our clients and business partners for their endless support and flexibility.

 

News Flash ⚡️

In case you missed it on our socials, we are beyond excited to officially announce our partnership with Quidd, the leading digital collectible marketplace.

Bare Tree Media is working with Quidd to launch digital collectibles to fans. Upcoming collaborations will feature a variety of popular licensed brands. Previously, Bare Tree Media and Quidd partnered to release Smurfs-themed content and within the first two hours of launching, the series sold out and sales exceeded $100,000. More details announced at: https://bit.ly/quiddpartnership

 

 

 

Quidd

“Given the monumental success [of our first launch on Quidd], we are scheduling monthly product releases through year-end on the Quidd platform and invite brands to join us…by working with Bare Tree Media, brands can offer non-NFT digital collectibles to fans to be bought on the primary market and sold on the secondary market within Quidd..."

Robert Ferrari, president of Bare Tree Media

 

 

KEEP CALM AND TWEET ON 📱

Our design team has been busy designing Twitter Branded Likes and Hashtags for our partners! Check out some of the work that was created and released this month.

#HarrysHouse:

What better way to celebrate Harry Styles' new album #HarrysHouse than with this
Twitter Branded Like. It was truly amazing to witness how many Twitter users engaged with
our branded like on the day of the album's release.

 

 

 

Marvel's "Dr. Strange in the Multiverse of Madness":

Are you a Marvel fan? Yes. Then, get ready to experience the madness of the multiverse.
Our team got the incredible opportunity to design a Twitter Branded Like for the premiere of the new
Marvel Studios movie “Doctor Strange in the Multiverse of Madness,” which was released in theaters on May 6th.

 

 

National Pet Month 🐶 :

Just because Earth Day is in April does not mean we can’t celebrate our planet and the beautiful things it contains all year round. May is National Pet Month, and Bare Tree Media wanted to take the time to encourage our audience to support pets of all kinds.

ARL's Pet Prom:

In keeping with our mission of supporting animal welfare, we partnered with the Animal
Rescue League of Boston and designed custom GIFS to promote their “Pet Prom.”
The ARL Pet Prom highlights animals looking for their own fairytale happy endings.
In addition, our AR team designed an Instagram Camera effect for the event that you
can use on your own adopted pet.

Congratulations to the winners, Zilla and Fern, and be sure to check out these GIFs on the ARL’s official GIPHY page.

 

 

World Turtle Day 🐢:

We don’t just love our furry friends! One of our AR designers, Wayne, created a Snapchat lens to “shellebrate” World Turtle Day on May 23rd. Embedded in this lens is a link to donate to the Florida Aquarium, which looks to provide protection for everyone’s favorite on-land and under the sea creatures. Scan the snapcode or click here to try it out.

May Highlights 🌼:

 

Gudetama Stickers
gudetama stickers

Too lazy to text back? These messaging stickers are a “gude” way to communicate with both
your friends and family! Find gudetama messaging stickers on both iMessage and Google Play, exclusively
in the EU, MENA, and Oceanic regions.

Yeetz! Giphy Page


Aren’t these YEETZ characters absolutely adorable? Their cuteness makes us want to eat them up!
Find them on the GIPHY page we created for YEETZ, as well as on Instagram.

Swan Princess Messaging Stickers


Princess Odette, Prince Derek, JeanBob, and friends have returned! The Swan Princess messaging sticker pack contains
both animated and static stickers, perfect for expressing your royal self! Find them on the App Store.

Tiny Headed Kingdom Roll-Out

Say hello to your favorite people with a PIF (a Pip GIF)! This month, Bare Tree Media collaborated with Tiny Headed Kingdom to
release GIFs of everyone’s favorite tiny headed animals. Stay tuned for the release of more GIFs this June by checking out our GIPHY page.

IN OTHER NEWS 📰

According to their website, the Las Vegas Licensing Expo “has connected the world’s most influential…brand owners and agents with consumer goods manufacturers, licensees, and retailers." Thousands of licensing industry professionals flew to Las Vegas May 23rd-26th to build partnerships, plan channel releases, and expose themselves to some of the newest brands available to the licensing world—and the BTM team was no exception!

Our studio representatives had the opportunity to meet with our valued licensors and discuss brand and product strategies for 2022 and 2023. We held 50+ meetings over three days with companies, including but not limited to, Sanrio (Hello Kitty), Mr. Men Little Miss, Hasbro, Care Bears, the Smurfs, and Pokemon.

“For me, this was the first meeting with a lot of our licensing partners in person due to COVID. I had the opportunity to network and gained more insight into the future of licensing in general. I was invited to a ‘Women in Toys’ breakfast and attended a character parade, featuring famous characters from Teletubbies, Squishmallows, etc. Overall, this experience was great and informative, despite it being at a limited capacity. The free swag was great too!"

Josie Martin, licensing coordinator at Bare Tree Media

 

Our AR team collaborated with the Smurfs to unveil a Snapchat Lens featured at the Licensing Expo. This hyper-casual gamified lens uses real-time 3D simulations and collision detection to bring users a fun, user-friendly AR experience. This lens also contains a custom link to a Smurfs sticker pack, available for iMessage, that has previously been promoted on our socials. Brands went crazy over the demo and requested our team to create AR experiences for them. Scan the snapcode or click here to try it out.


Asian American Pacific Islander Heritage Month

May was Asian American and Pacific Islander Heritage Month. We look to celebrate the illustrious and impactful contributions of more than 45 countries and 3 territories all across Asia, including Eastern Asia, Southeastern Asia, Southern Asia, Central Asia, and Western Asia (ref: asia society.org). The AAPI community has faced much adversity throughout history and continues to face adversity today.


We are proud to showcase an illustration by our Art Manager, Elisa Lau, created for LaGuardia Marine Air Terminal’s first AAPIHM Exhibit back in 2021 and chosen this year (2022) as the lead feature in the Social Justice category of Bloomfield College’s annual Literary Magazine. Lau’s piece highlights the importance of allyship in a world deeply divided.

To learn more about Elisa’s work, recognition, and efforts, please visit the blog page of our website!

We're Growing The Team! 🌱

We are currently hiring for the following positions within the company:

2D Senior Animator

3D FX/Game Designer

Augmented Reality (AR) Developer

If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.

 

 

 

 

 

 

 

 

 


May's Newsletter

April Showers Bring May Flowers!

April showers bring May flowers…and an all-new edition of our newsletter. We are excited to recap all the creative content we made and shared throughout the spring. As always, we would like to thank our clients and business partners for their endless support and flexibility.

 

Adopt Don't Shop

April is a big month for celebrating our furry friends! Many members of our team at Bare Tree Media have adopted pets, and we wanted to take the time this month to encourage our audience to support local animal shelters and shelter pets. In keeping with our mission of supporting animal welfare, we created an official GIPHY page for the City of Boston Animal Care and Control Shelter and designed custom GIFS to promote pet adoption and care. Adopting from shelters provides all types of deserving pets with a safe and loving home. Our design intern, Wendy, created a special animated sticker pack for the occasion. Check them out and use them for yourself!

In addition, one of our AR designers, Wayne, created a Snapchat lens you can use on your own adopted pet! This lens uses machine learning to detect the faces of dogs and cats—even hamsters and then applies the animations. We were so thrilled to see many of our Instagram and Snapchat users try this lens.

 

 

 

 

 

 

NEWS FLASH ⚡️

In case you missed it on our socials, we are so excited to announce that Effect House is now available for everyone to use on TikTok. We look forward to seeing brands and creators flex their creative muscles in the world of AR. To see what you can create using Effect House, check out the effects we have made on our TikTok profile @baretreemedia

In need of something unique for your brand? Our company would love to use Effect House to create AR experiences for you to share. Contact us here.

 

Festival Fun

Our AR, Design, and Social Media teams worked together to launch multiple virtual experiences across various platforms just in time for festival season!

We designed 4 TikTok effects using Effect House and launched them the weekend of Coachella:

E-Goth Makeup

Moon Phase Makeup

Dreamy Pastel Makeup

Pixelated Makeup

Pick one that encapsulates your festival weekend mood and share it while you jam out with your friends!

Alternative versions of each of these effects can be found on Instagram Camera and Snapchat!

Follow Us on TikTok @baretreemedia

April Highlights

Keeping Up With The Kardashians

They’re back and better than ever! We had a chance to design a Twitter Branded Like to celebrate the return of the Kardashians on Hulu. The queen herself, Kris Jenner, even 

shouted out our work!

Disney's Book of Boba Fett

 

Our team had the incredible opportunity to work with Disney and create animated GIFs for the premiere of The Book of Boba Fett. Find our most recent set of animated stickers on GIPHY! The Book of Boba Fett is still available to watch on Disney +.

#NHLonTNT

The NHL Stanley Cup Playoffs have returned! We designed a Twitter Branded Like for fans to cheer on their favorite teams. Keep up with the action by tuning in to playoff

hockey on TNT!

Earth Day AR

IN OTHER NEWS 📰

Members of our team had a chance to attend the PAX East Gaming conference in Boston, MA for the first time since the start of the pandemic. Our team enjoyed checking out the latest in all things gaming, including many indie games created by local game studios.

We also finalized a partnership with an amazing global gaming company. We look forward to announcing the details of the partnership soon…so stay tuned!

We're Growing The Team! 🌱

We are currently hiring for the following positions within the company:

2D Senior Animator

3D FX/Game Designer

Augmented Reality (AR) Developer

Project Manager

If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.

 

 

 

 

 

 

 

 

 


April's Newsletter

Feeling Lucky At Bare Tree Media

 

April is here! In this issue of our newsletter, we will be recapping all the creative content we made and shared throughout the month of March. As always, we would like to thank our clients and business partners for their endless support and flexibility, and we look forward to collaborating with them on new projects this April.

 

#StandWithUkraine

We at Bare Tree Media, like so many around the world, are shocked and saddened by the sudden war that erupted in Ukraine. Our thoughts and prayers go out to those affected, and though we hope for peace to come quickly, we must be part of the solution.

Join us in showing solidarity with the Ukrainian people by sharing and donating to hospitals and other humanitarian efforts, including this one set up by our friends at Geeks for Less, who have strong Ukrainian roots. Donate here.

 

Lucky Lenses, Effects, & Filters

Our AR, Design, and Social Media teams worked together to launch multiple St. Patrick’s Day AR experiences across various platforms, including TikTok.

St. Patrick's Day Makeup Effect

Want to look fabulous this St. Patrick’s Day? We released a “St. Patrick’s Day Makeup Effect” on TikTok that allows users to glam up their hair, eyes, and lips with green makeup and other St. Patrick’s-themed accessories.

Clover Color Match Effect

This next filter created using SparkAR for Instagram Camera and Facebook allows users to test their color skills. With the “Clover Color Match” Filter, the user must identify which color from a set of 4 St. Patrick’s-themed icons is different. Challenge your friends and see who gets more correct!

Follow us on TikTok @baretree.media and tune in to see all the new and exciting content we will be releasing on the page in the next few months!

 🍀    March Highlights  🍀

#HankTheTank Sticker

Our design team decided to put our own spin on Hank the Tank—everyone’s favorite 500lb pizza-loving bear. Check out the animated sticker we created of Hank stealing a slice of pizza from a fridge on our GIPHY page. In keeping with our support for animal causes, we hope for a safe solution and a happy ending for Hank the Tank.

League of Super Pets GIPHY Stickers

Behind every great superhero is an even greater super pet! We are excited to announce that we have been working with WarnerBros to create animated stickers for the new movie “DC League of Super Pets”, coming to theaters this May. Check them out on GIPHY!

Cubism TikTok Effect

BE THE ART. This Cubism TikTok Effect we created allows our users to embrace their artistic and creative sides. We aim to use our social media and design skills to provide a platform for all artists—especially those who are underexposed—to share their talents.

 

We're Growing The Team!

We are currently hiring for the following positions within the company:

  • 2D Senior Animator
  • 3D FX/Game Designer
  • Augmented Reality (AR) Developer
  • Project Manager

If any of these sound like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.

 

 

 

 

 

 

 

 

 


Betty White sitting in a chair with a guide dog for the blind.

#BettyWhiteChallenge

#BettyWhiteChallenge

In honor of #BettyWhite and her dedication to animal welfare, Bare Tree Media and its employees have accepted the #BettyWhiteChallenge by donating to numerous animal causes throughout the country. All employee donations have been matched by the company furthering our collective impact. We challenge you to make a donation to your local animal cause and make Betty proud on what would have been her 100th birthday!

 

Today Show + Guide Dogs for the Blind

 

 

Betty White would have turned 100 years old on January 17, 2022. She had a wonderful career entertaining us, and a personal life dedicated to helping animals. Bare Tree Media is honored to be the designers of The Golden Girls animated messaging stickers available on the Apple App Store. To further honor Betty White and her lifelong dedication to animal welfare, we pledge to donate our profits from the January 17th, 2022 sales of these fun and engaging messaging stickers to the American Humane Society. For more than 100 years American Humane has been first in promoting the welfare and safety of animals and strengthening the bond between animals and people.

Donations Made To:


February's Newsletter

GOODBYE JANUARY, HELLO FEBRUARY

 

In this issue of our newsletter, we are excited to recap all the creative content we made and shared throughout the month of January. As we move into February, we would like to spread the love to our clients and business partners by thanking them for their endless support and flexibility.

#BettyWhiteChallenge:

As you may have seen in our last newsletter issue, Bare Tree Media and its employees accepted the #BettyWhiteChallenge by donating to numerous animal causes throughout the country. All employee donations have been matched by the company furthering our collective impact. We hope to have made Betty proud on what would have been her 100th birthday!

 

We donated to:

🐾  Friends of Attleboro Animal Shelter

🐾  Animal Rescue League of Boston

🐾  Boston Animal Care and Control Shelter

🐾  MSPCA-ANGELL Boston Adoption Center

🐾  Potter League

🐾  PAWS New England

🐾  Santa Barbara Humane

🐾  Medfield Animal Shelter

🐾  Quincy Animal Shelter

In addition, our newest design intern, Wendy, worked on an animal welfare/ adoption-themed sticker pack. We are excited to promote these "pawsome" stickers on our social media channels this February.

 

NEWS FLASH ⚡️ :

In case you missed it on our socials, we are beyond excited to announce that we will continue to work with Sanrio do Brasil and Azerion to launch Hello Kitty & Friends themed virtual goods

in Habbo and Woozworld. Each month, new content will launch into the metaverse, allowing fans to engage with their favorite characters in fun ways. Read the details here! 

 

January Highlights:

1: MLK DAY

Our design team found a creative way to honor the life and legacy of Dr. Martin Luther King Jr., one of the most influential leaders of the Civil Rights movement, As a company, we will honor his legacy by finding the best ways to serve our communities.

2: Betty Boop Darling Samsung Theme

This month, Bare Tree Media collaborated with the Betty Boop team to release a new licensed Samsung Theme to the Galaxy Store. We love our darling Betty Boop! Click here to download the theme to your Galaxy device!

IN OTHER NEWS:

Our AR, design and Social Media teams worked together this month to develop a Bare Tree Media Tik Tok Page. Follow us on Tik Tok and tune in to see all the new and exciting content we will be releasing on the page in the next few months!

Follow us on TikTok

TikTok: @baretree.media

We're Growing The Team:

We are currently hiring for the following positions within the company:

  • 2D Senior Animator
  • 3D FX/Game Designer
  • Augmented Reality (AR) Developer

If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com .

 

 

 

 

 

 

 

 

 


Bare Tree Media Partners with TikTok to Bring the Power of AR Effects to Brands

Boston MA – June 25, 2020 – Bare Tree Media, a leader in branded interactive experiences, has been selected by TikTok as a preferred AR (Augmented Reality) design agency partner. As part of the TikTok Branded Effects Partner Program, Bare Tree Media will be assigned to strategize and design TikTok AR Effects for brand campaigns. Through TikTok’s technology and Bare Tree Media’s in-depth expertise in 2D and 3D AR design, this partnership will help to scale creativity and production of AR effects for brands. This partnership builds on TikTok’s newly launched Branded Scan, an innovative format of TikTok’s Branded AR Effect that activates certain visual effects after recognizing a flat image such as a brand’s logo or physical object such as a branded product.

 

TikTok, is a Chinese short-form video-sharing app, which has proved wildly popular this year.

“With the digital landscape always evolving, we are consistently investing in our interactive competencies such as augmented reality,” said Robert Ferrari, President of Bare Tree Media. “We are honored to be selected into this partnership to create branded AR experiences to engage audiences within the popular TikTok platform.”

 

“Branded Effects give brands the opportunity to interact with Tiktok users in a way that’s engaging and fun,” said Melissa Yang, Head of Ecosystem Partnerships, Global Business Solutions at TikTok. “We’re thrilled to partner with the most creative leaders in 2D and 3D development to bring this playful, immersive experience to our brand partners and the broader TikTok community.”

 

About Bare Tree Media

Bare Tree Media enables brands to reach, engage and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs and augmented reality within popular messaging platforms. As a pioneer in the digital creative and technology sector, Bare Tree Media’s clients and partners include; ABC Television, American Greetings, Apple, Baidu, CBS Interactive, Disney, Duracell, EA, Facebook, Giphy, Google Play, Instagram, King Features, Life is Good, LINE Corp, Lionsgate, Mars-Wrigley, MasterCard, MuscleTech, Paws Inc, P&G, NBC Universal, New England Patriots, Snapchat, Snap-On Tools, SONY Television Pictures, Tenor, TikTok, Twitter, Viacom, Warner Bros, Wimpy Kid, and many more. Brands interested in offering their own mobile messaging apps, mobile stickers, emojis, and augmented reality can go to www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.


The Best of Snap Summit 2020

Like most recent events, this year’s Snapchat Summit was adapted virtually as opposed to existing in a physical space; it might seem like a no-brainer for a company whose expertise is in the digital realm—but if anything, this year’s summit has proven Snapchat’s ambition of bridging the gap between between augmented reality, and reality.

If the theme of Snapchat up until now has been “show, don’t tell” the mantra they’ve adopted moving forward seems to be “experience, don’t show”. What this means for brands is that Snapchat has uniquely positioned itself to allow artists & studios to create unique, branded AR experiences that transcend the digital sphere.

Below I’ve highlighted the features that I’m most excited about, as well as how they can be utilized to elevate users’ AR experiences.

Local Lenses:

These dynamic lenses use real-life locations (whole areas or specific buildings) to create a unified AR experience that different Snapchatters can share, as long as they’re in the same physical space—the first of its kind. In the example above, multiple people are creating a mural of different colors on one shared space using multiple phones. This added expertiental element creates a unified experience that exists wholly online, but that facilitates physical community. This is the first best of both worlds experience.

Photo courtesy of Snapchat.

Snap Scan & Marker Lenses:

Scan Partners is a powerful tool for brands. It allows the camera to recognize an item and then attaches it to a specific lens. The examples Snapchat used were a plant-identifer that, when clicked, would provide information on how to care for that plant (including links to buy those items). But they can also be utilized by luxury brands in order to create beautiful AR experiences in the physical world, once again blending the 2. Louis Vuitton recently added their logo as a marker lens, which means that when their logo is scanned in real life in Snapchat, a virtual door to their latest showroom opens highlighting classic and current collections in a virtual showroom. Too-Faced marked their 'Born This Way' product packaging—so when scanned, users can try it on virtually. Marker lenses elimiate the need to advertise via Snapcode, as well—the product is the Snapcode.


Photo courtesy of Snapchat.

SnapML:

The developer tool now features SnapM (or Snapchat Machine Learning), which lets developers bring their own machine-learning models to power Snap lenses, making what is possible to create limited only to the imagination. This allows for the creation of lenses that were previously impossible (such as the Van Gogh filter below, created by Nicholas Dominici) that would benefit anything from a new movie or video game with a singular aesthetic, to a museum wanting to highlight a current exhibition.

Additionally, this allows the creation of extremely accurate tracking of faces, gestures, feet, and even landmarks such as buildings. Below, you can see the practical application that Wannaby has used: they created a try-it-on filter that lets users see their newest shoe in a variety of colors (yes, that shoe is AR, not real).

In short, SnapML has destroyed many creative boundaries that previously existed—the new “brand experience” is limited (mostly) by what you can imagine vs by technology, as used to be the case.

Photo courtesy of Snapchat.

Places:

Snapchat is making it easier than ever to integrate call-to-actions with their app and lenses. One example of this is “Places”, which would lead to an outside-Snap call to action such as ordering a physical product online, whether it’s that new lipstick or food from their favorite delivery spot! This would be especially crucial for smaller businesses that need to receive local support.

Photo courtesy of Snapchat.

Integration SnapKits:

If your brand has an existing app, Snapchat will now let you integrate their technology with it in order to create a new layer of interaction with your fans. This is more abstract in thought, but can be applicable to any number of brands across any discipline—it’s an equally powerful tool both for those brands within the entertainment industry, and outside of it. Rally Road is an app that is meant for classic car investments, but has integrated Snapchat’s CreativeKit to let users purchase shares in rare items and share them with their friends in a unique AR environment. Atom movie tickets has also utilized this to let its users browse movies, purchase tickets, and choose seats together in one easy experience.  There are numerous types of kits available, each with their own unique perks (AdKit, which makes monetizing apps easy with SnapAds, CreativeKit, which allows apps to bring real-time data into Snapchat, and CameraKit, which brings the power os Snapchat camera to your apps).

Photo courtesy of Snapchat.

Where Do I Start?

If you're interested leveraging Snapchat for Any of the above uses, a qualified creative studio is your best bet, since we know the ins-and-outs of not only best creative practices to create an attractive filter, but can also help determine which strategy is the way to go when the options can seem endless and equally appealing (especially after this year's summit).

We here at Bare Tree Media would love to collaborate with any artist, strategist, or brand who's just as pumped about these new Snapchat features as we are! You can take a look to see the lenses we've already created.