Bare Tree Media Partners with TikTok to Bring the Power of AR Effects to Brands

Boston MA – June 25, 2020 – Bare Tree Media, a leader in branded interactive experiences, has been selected by TikTok as a preferred AR (Augmented Reality) design agency partner. As part of the TikTok Branded Effects Partner Program, Bare Tree Media will be assigned to strategize and design TikTok AR Effects for brand campaigns. Through TikTok’s technology and Bare Tree Media’s in-depth expertise in 2D and 3D AR design, this partnership will help to scale creativity and production of AR effects for brands. This partnership builds on TikTok’s newly launched Branded Scan, an innovative format of TikTok’s Branded AR Effect that activates certain visual effects after recognizing a flat image such as a brand’s logo or physical object such as a branded product.

 

TikTok, is a Chinese short-form video-sharing app, which has proved wildly popular this year.

“With the digital landscape always evolving, we are consistently investing in our interactive competencies such as augmented reality,” said Robert Ferrari, President of Bare Tree Media. “We are honored to be selected into this partnership to create branded AR experiences to engage audiences within the popular TikTok platform.”

 

“Branded Effects give brands the opportunity to interact with Tiktok users in a way that’s engaging and fun,” said Melissa Yang, Head of Ecosystem Partnerships, Global Business Solutions at TikTok. “We’re thrilled to partner with the most creative leaders in 2D and 3D development to bring this playful, immersive experience to our brand partners and the broader TikTok community.”

 

About Bare Tree Media

Bare Tree Media enables brands to reach, engage and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs and augmented reality within popular messaging platforms. As a pioneer in the digital creative and technology sector, Bare Tree Media’s clients and partners include; ABC Television, American Greetings, Apple, Baidu, CBS Interactive, Disney, Duracell, EA, Facebook, Giphy, Google Play, Instagram, King Features, Life is Good, LINE Corp, Lionsgate, Mars-Wrigley, MasterCard, MuscleTech, Paws Inc, P&G, NBC Universal, New England Patriots, Snapchat, Snap-On Tools, SONY Television Pictures, Tenor, TikTok, Twitter, Viacom, Warner Bros, Wimpy Kid, and many more. Brands interested in offering their own mobile messaging apps, mobile stickers, emojis, and augmented reality can go to www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.


Wimpy Kid, Inc Expands Digital Engagement with Augmented Reality and Sticker Keyboards

Boston, MA – January 24, 2020 – Fellow Massachusetts-based companies Wimpy Kid, Inc. and Bare Tree Media Inc., expanded their digital partnership with the introduction of augmented reality social media effects and a global expansion of their stickers within keyboard mobile applications.

To kick off 2020, Bare Tree Media designed and released three augmented reality effects themed around the latest installment in the popular middle-grade series, Diary of a Wimpy Kid 14: Wrecking Ball. The AR effects offer users the ability to insert a swinging virtual wrecking ball into their camera scene and then wreck, record, and share a real world scene of their choice. The AR filters are available to engage Wimpy Kid fans on popular messaging platforms, Facebook and Instagram, and as an AR lens on Snapchat.

Bare Tree Media also expanded their Wimpy Kid-branded digital presence to include digital stickers released within Baidu’s keyboard apps worldwide, including Facemoji Keyboard in the United States, Simeji in Japan, and Baidu IME in China.

‘Augmented reality is a great marketing platform for brands to engage audiences, and a perfect fit for the Wimpy Kid fanbase to create and share their special moments with a wrecking ball,” said Bob Ferrari, CEO of Bare Tree Media. “We are also very excited to expand sticker distribution through Baidu in key markets around the world.” 

“We are delighted to be kicking off 2020 by launching these stickers with Bare Tree Media and Wimpy Kid, Inc.,” said Josh Fenn, Senior Marketing Manager at Baidu. “Now, our keyboard app users around the world can all enjoy Wimpy Kid’s uniquely charming brand of humor when they chat with their friends online.”

“I’ve loved seeing fans around the globe engage with the Wimpy Kid brand using our existing emoji-style stickers. This year, we wanted to expand the Wimpy Kid universe and I’m thrilled to have the brand-new augmented reality and sticker formats on major global platforms. I’m really looking forward to seeing where Greg can go with his fans in 2020!” said Jeff Kinney, author of the Diary of a Wimpy Kid series.

About Bare Tree Media

Bare Tree Media enables brands to reach, engage and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs and augmented reality. As a pioneer in the digital creative and technology sector, Bare Tree Media has worked with many brands including: 20th Century Fox, ABC Television, American Greetings, Baidu, CBS Interactive, Disney, Duracell, Facebook, Giphy, Instagram, King Features, Life is Good, Lionsgate, Mars-Wrigley, MuscleTech, Paws Inc, P&G, NBC Universal, New England Patriots, Snapchat, Snap-On Tools, SONY Television Pictures, Twitter, Warner Bros, Wimpy Kid, and many more. Brands interested in offering their own mobile messaging apps, stickers and augmented reality can go to www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.

About Baidu’s Global Business Unit

Baidu’s Global Business Unit (GBU) is focused on bridging the gap between Eastern and Western markets with its consumer and business-focused internet products and services. Baidu GBU’s product portfolio features keyboard apps Simeji and Facemoji Keyboard, content recommendation platform popIn, and ad platform MediaGo, which serves Chinese advertisers looking to reach consumers overseas. Baidu GBU offers its products and services worldwide, including in the United States, Greater China, Japan, Singapore and South Korea. For more information, please contact us at: gbu_us@baidu.com

About Diary of a Wimpy Kid

The fourteenth installment in the series, Diary of a Wimpy Kid: Wrecking Ball, was published on November 5, 2019, and immediately hit #1 on the USA Today, Wall Street Journal, and New York Times bestseller lists.

2019 marked the first publication of a spin-off book, Diary of an Awesome Friendly Kid, which was published in April 2019 and also immediately reached #1 on all three national bestseller lists (New York Times, USA Today, and Wall Street Journal). ABRAMS also recently released Diary of a Wimpy Kid: Best Friends Box, a box set containing Diary of a Wimpy Kid #1 and Diary of an Awesome Friendly Kid, and The Wimpy Kid 2020 Wall Calendar.

The series continues to reach new heights globally. This fall, Kinney visited seven countries on his international tour, including France, where he was made an officer of the Order of Arts and Letters, one of the country’s highest cultural honors. Both Diary of a Wimpy Kid: Wrecking Ball and Diary of an Awesome Friendly Kid ranked #1 in every country in which they were published, including in the United Kingdom, Spain, Australia, New Zealand, Brazil, and Germany. The series is now published in 64 languages and 76 editions.

More than 200 million copies of the books in the Diary of a Wimpy Kid series have been sold globally. Published in 2007, the first book was an instant bestseller and has remained on the New York Times bestseller list since its publication and through the release of the fourteenth book, for more than 686 weeks total.

About the Author

Jeff Kinney is a #1 New York Times bestselling author and a six-time Nickelodeon Kids’ Choice Award winner for Favorite Book for his Diary of a Wimpy Kid series. Jeff has been named one of Time’s 100 Most Influential People in the World. He is also the creator of Poptropica, which was named one of Time’s 50 Best Websites. He spent his childhood in the Washington, D.C., area and moved to New England in 1995. Jeff lives with his wife and two sons in Massachusetts, where they own a bookstore, An Unlikely Story. For more about Wimpy Kid visit wimpykid.com.


garfield birthday banner

Garfield Celebrates His 40th with Augmented Reality and Mobile Messaging Stickers

Boston MA – June 19 2018 – Today marks a major milestone for the world’s most beloved and lazy cat, Garfield. He turns 40 and still looks great whether napping, snacking or driving Odie and Jon crazy. To celebrate Bare Tree Media collaborated with Paws Inc to create a special 40th anniversary series of mobile messaging stickers and augmented reality effects.

iOS fans can find the 40th sticker series on iTunes for use within iMessage and as a new sticker pack added to the Garfield StickerTap app. Android fans can find the stickers in the emojiTap app and the Garfield StickerTap app on the Google Play store.

Fans active within Snapchat and Facebook can add Garfield augmented reality effects altering their identity and sharing 40th greetings using the Garfield Snapchat Lens and Garfield Facebook AR Camera Filter.

“We are excited to be part of Garfield’s 40th celebration and offer fans our digital options to join the party.” says Bob Ferrari, CEO of Bare Tree Media.

“This is a special milestone for Garfield and I am thrilled fans can have fun celebrating all month and all year long with stickers and AR.” says Jim Davis the creator of Garfield.

 

About Bare Tree Media

Bare Tree Media enables brands to engage consumers through innovative mobile messaging solutions. As a pioneer in the branded emoji sector, its partners include 20th Century Fox, ABC Television, American Greetings, CBS Interactive, Disney, DreamWorks, King Features, Life is Good, Lionsgate, NFLPA, Paws Inc, P&G, New England Patriots, SONY Television Pictures, Warner Bros, and many more. Brands interested in offering their own mobile messaging apps, stickers and augmented reality can go to www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.

About GARFIELD

GARFIELD was born on the comics pages on June 19, 1978. The creation of cartoonist Jim Davis, GARFIELD is a humorous strip centered on the lives of a quick-witted orange cat who loves lasagna, coffee, and his remote control; Jon Arbuckle, his owner; and Odie, a sweet but dumb dog.

Follow Garfield and Odie, along with nearly 19 million other fans, on Facebook and Twitter, Instagram, and visit www.garfield.com and Garfield’s free educational site, professorgarfield.org.


swiffer illustrated messaging sticker

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