Paul Frank Ventures into Digital Licensing
Boston, MA – August 09, 2024 — Bare Tree Media, a digital publisher of licensed IPs worldwide, has announced a global digital licensing and distribution partnership with Paul Frank. The collaboration expands the Paul Frank brand beyond its existing physical apparel and accessories lines, venturing the brand into popular digital platforms managed by Bare Tree Media.
“Together with Bare Tree Media, we are excited for Paul Frank fans from around the world to have meaningful engagements with Julius and his friends. We are delighted to continue our long-time partnership with Bob and his team.” — Michael Puglisi, Brand Director of Global Licensing at Futurity Brands
Under this partnership, Bare Tree Media has leveraged its expertise in digital content creation and distribution to launch collections of digital content on Quidd, Apple app store, and Samsung Galaxy app store. From mobile themes, to messaging stickers, to non-NFT digital collectibles, there is a little something for every fan of Paul Frank.
“Our creative and licensing teams are excited about partnering with Futurity Brands—Paul Frank fits perfectly with the Gen-Z and Millennial audiences we serve through our global digital products and platform partnership. I personally know Paul Frank, and I’m honored to continue the 28-year legacy of such an iconic pop culture phenomena.” — Robert Ferrari, President of Bare Tree Media
Bare Tree Media recently designed and published Olympics-themed Paul Frank messaging stickers to Apple and Samsung. Each one captured the funky, fresh, and very French essence of the 2024 Paris Olympic Games. Content like this and more will be released throughout the upcoming year.
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About Paul Frank
Paul Frank was created in 1995 in Huntington Beach, CA by artist, cartoonist, & fashion designer Paul Frank. Known for its brightly-colored apparel and accessories, Paul Frank and its most recognized character, Julius the Monkey, bring joy to fans all over the world. Hong Kong-based licensing company Futurity Brands now manages the beloved brand.
"Diary of a Wimpy Kid" Ventures into Digital Licensing
Boston, MA – May 23, 2024 — Bare Tree Media, a digital publisher of licensed IPs worldwide, has announced its partnership with Wimpy Kid, known for the international best-selling “Diary of a Wimpy Kid” book series. This collaboration marks Wimpy Kid’s first venture into digital licensing and promises to bring innovative interpretations of the brand to popular platforms worldwide.
“We are excited for our continued partnership with Bare Tree Media to expand the reach of our characters and stories in the digital sphere. This collaboration will allow fans to further connect with ‘Diary of a Wimpy Kid’ and interactively express themselves across digital platforms around the world.” — Jeff Kinney, author of “Diary of a Wimpy Kid”
For many years, Bare Tree Media and Wimpy Kid have enjoyed a digital marketing partnership where Bare Tree Media created “Diary of a Wimpy Kid” emojis for the brand’s official GIPHY channel. Under this new expansion, Bare Tree Media will leverage its expertise in digital content creation to develop engaging collections of mobile messaging stickers, mobile themes, and smartwatch faces for Apple and Samsung devices. Fans can look forward to engaging with a diverse range of digital assets that feature characters and catchphrases in line with “Wimpy Kid” humor.
“Our passionate designers and licensing team are huge fans of [author] Jeff Kinney and his ‘Diary of a Wimpy Kid’ books. This passion will fuel our design and publishing teams’ creativity when offering fans engaging mobile content to share and customize their devices. Given we are both Massachusetts-based companies, we are excited for our respective teams to have the opportunity to meet often to plan and execute digital marketing and sales strategies.” — Robert Ferrari, president of Bare Tree Media
Content will begin releasing this summer, with continued updates throughout the year, including alongside the upcoming release of “Diary of a Wimpy Kid: Hot Mess” in October.
About Bare Tree Media
As a pioneer in the digital creative and technology sector, Bare Tree Media enables brands to reach, engage, and entertain consumers through the creation and digital publishing of branded emojis, messaging stickers, GIFs, digital collectibles, metaverse virtual goods, and augmented reality experiences within popular messaging platforms. Interested brands can learn more at www.baretreemedia.com or contact Bare Tree Media at info@baretreemedia.com.
About “Diary of a Wimpy Kid”
More than 290 million copies of the books in the Diary of a Wimpy Kid series have been sold globally. Published in 2007, the first book was an instant bestseller on the New York Times bestseller list since its publication. Kinney published the eighteenth installment in the series, Diary of a Wimpy Kid: No Brainer on October 24, 2023.
About the Author
Jeff Kinney is a #1 New York Times bestselling author and a six-time Nickelodeon Kids’ Choice Award winner for Favorite Book for his Diary of a Wimpy Kid series. Jeff has been named one of Time’s 100 Most Influential People in the World. He is also the creator of Poptropica, which was named one of Time’s 50 Best Websites. He spent his childhood in the Washington, D.C., area and moved to New England in 1995. Jeff lives with his wife and two sons in Massachusetts, where they own a bookstore, An Unlikely Story. For more about Wimpy Kid visit wimpykid.com.
January's New-Years-letter
Happy New Year! To kick off 2023, we are excited to recap all the holiday content we made and shared throughout the month of December. We would like to say thank you to our clients and business partners, and we look forward to creating and collaborating with you all throughout 2023.
HANUKKAH LIGHTS 🕎
We would like to wish a Happy first day of Hanukkah to all those who celebrate! Users can pretend to blow on the screen to light the Menorah. Scan the snapcode or click the link below to try “Light the Menorah”!
Follow us on Snapchat @baretreemedia and tune in to see all the new and exciting AR content we will be releasing to Snapchat in the coming year.
LIGHT THE MENORA
PUT YOUR UGLY SWEATER ON 🧶
For National Ugly Sweater day on December 17, our AR team created a voice-activated, interactive try-on lens featuring ugly sweaters designed by BTM team members. We even created a BTM-themed sweater!
Click here or scan the snapcode to try “BTM Ugly Sweater Lens!"
SEASONS GREETINGS WITH SAMSUNG ❄️
What better way to celebrate the holiday season than with some Samsung Themes? We collaborated with a number of brands to bring some holiday cheer to Samsung Galaxy users’ devices. See them below.
The Smurfs Christmas Cheer
Papa Smurf, Smurfette, and crew are bringing the Christmas spirit to your Samsung devices. This theme is perfect Christmas customization. Click here to download the latest Smurf theme from Galaxy Store.
Betty Boop Loves Christmas
We love the holidays almost as much as Betty does! Betty invites Galaxy users to get into the holiday spirit with her latest Samsung Theme. Click here to download “Betty Boop: Loves Christmas” from the Galaxy Store.
Garfield Christmas With Friends
Gather by the fireside and around the tree with Garfield and friends this holiday season. Make messaging the ones you love this holiday season even more festive with the “Garfield: Christmas With Friends” Samsung Theme, available now in the Galaxy Store.
IN OTHER NEWS 📱
Spotify Wrapped is the most wonderful time of the year for music listeners around the world! Twitter users flocked to share how they listened throughout 2022 and when liking any tweet with the hashtag #SpotifyWrapped, they could trigger a fun design. It was truly amazing to witness how many Twitter users engaged with our branded like on the wrapped release date.
It’s time to get holly and jolly with the Golden Girls! Dorothy, Blanche, Sophia, and Rose will keep your friends “laughing all the way” with their holiday sticker pack. Click here to find it in the Galaxy Store.
We're Growing The Team! 🌱
We are currently hiring for the following positions within the company:
If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.
December's Newsletter
To kick off the month of December, we are excited to recap all the creative content we made and shared throughout the month of November in this issue of our newsletter. We would like to say thank you to our clients and business partners for their endless support and flexibility. We hope everyone had a wonderful Thanksgiving.
Check out our social media pages in the next few weeks for some ho-ho-holiday surprises. Our pages will be filled with fun and festive content to celebrate the most wonderful time of the year!
✨ ENCHANTED WITH DISENCHANTED ✨
Raise your hand if you are an OG Enchanted fan (all of our hands are raised *very* high)! Our team had the wonderful opportunity to collaborate with Disney to design eight animated stickers for the release of Enchanted’s sequel, Disenchanted. We loved seeing our favorite characters—Giselle, Robert, and Prince Edward—come to life.
Click the link below to see them all on Walt Disney Studios’ official GIPHY page and be sure to catch Disenchanted on Disney+.
WALT DISNEY STUDIOS GIPHY
KEEP CALM AND TWEET ON 🗣
What better way to kick off the holiday season than with Twitter branded likes? See our Twitter Feed for some of the work that was designed and released this month.
#TheSantaClauses
Scott Calvin is now on TV! Our design and animation teams had the opportunity to create a branded like to promote the premiere of Disney’s newest holiday mini-series, the Santa Clauses. By liking any tweet with #TheSantaClauses, Twitter users watched Scott Calvin transform into Santa in just a matter of seconds.
#GlassOnion
Who doesn’t love a good mystery? This branded like had fans of Knives Out (and Chris Evans) excited for the November 23rd premiere of the franchise’s newest installment, Glass Onion.
#SpreadingChristmasCheer
Our animation and design teams helped European grocery brands Lidl, Tesco, and ASDA get creative in promoting products and deals for the upcoming holiday season. Each brand’s custom design was attached to a unique trigger hashtag. ASDA even got a little help from everyone’s favorite, Buddy the Elf.
THANKFUL FOR THEMES 📱
We are oh so thankful that we get to design themes for well-known brands. This month, we collaborated with Betty Boop and Dungeons and Dragons to bring fans some custom theme designs. Click the links below to download “Romantic Rebel” and “DND: Stacked Against the Odds” from the Galaxy store today.
D&D STACKED AGAINST THE ODDS
BETTY BOOP: ROMANTIC REBEL
#VOTE 🇺🇸
November 08, 2022 marked midterm elections in the United States. This Instagram camera effect encourages not just our fans but everyone to get out and vote. To vote for a change, every voice matters. Find our "Vote for a Change" filter on Instagram Camera or on our effects page.
FREAKY FREEBIE 🎃
Halloween may be over, but for our spooky season lovers, we have a freaky freebie for you. Check out Snapchat page @baretreemedia and click here to try
"Pumpkin Head Ghost!"
We're Growing The Team! 🌱
We are currently hiring for the following positions within the company:
Project Manager
2D Illustrator & Animator
If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.
November's Newsletter
To kick off the month of November, we are excited to recap all the *spooktacular* creative content we made and shared throughout the month of October in this issue of our newsletter. As always, we would like to thank our clients and business partners for their endless support and flexibility, and we hope everyone had a great Halloween!
STUDIO SPOTLIGHT 🔦
Meet Wendy, our summer illustration and animation sprout! Wendy worked closely with our senior illustrator and AR/animation teams to create her own personal sticker pack for GIPHY, Tenor, and iMessage.
We will miss Wendy and look forward to seeing all her future creations! Please scroll down to learn more about the personal project she worked on while
interning at the studio.
“Through Tea for Teaspoon, I got to explore so many of my interests, like character design, complex rigging, and 3D animation. With the help of my coworkers, I was finally able to accomplish my dream of designing my own personal sticker pack, while also challenging myself to learn new skills”
TEA FOR TEASPOON 🍵
Nothing is more rewarding than seeing our summer interns’ projects come to life.
O.M.Tea! Meet Teaspoon—a mighty, fearsome matcha-thief brewing with mischief. Keep an eye out on your own cup, for you never know where he’ll pop up next…maybe even in your messages?! For Wendy’s personal project, she used Maya to create animated 3D stickers inspired by some of her favorite things!
“I thought about the things I love and wouldn't mind working on for 6 months. I settled on matcha, hamsters, and deer. I also drew inspiration from the sticker packs I personally use. Taking all of this into account, I designed 21 silhouettes, narrowed it down to 8 thumbnails, and finally iterated on 1 design. That's how
I ended up with Teaspoon!”
As an animation student at Northeastern University, Wendy was able to explore the entire pipeline—character concept, color, modeling, rigging, texturing, lighting, and animating. She was able to develop marketable skills across multiple disciplines. Her favorite part was getting to design all of Teaspoon’s expressions!
Click the link below to download these 3D animated stickers from the App Store. You can also find them on GIPHY and Tenor. They are sure to last you an oolong time.
DOWNLOAD TEA FOR TEASPOON
IT'S FREE!
HALLOWEENISH HIGHLIGHTS 🎃
Hocus Pocus
The Sanderson Sisters are back and spookier than ever! Our illustration and animation teams had the opportunity to design some animated stickers for their return. Find them on GIPHY, Instagram, and Snapchat.
Put on your best Halloween costume, pour yourself a big glass of witches brew, and watch Hocus Pocus 2, available now on Disney Plus.
Smurfs Halloween Samsung Theme
Are you ready to have a smurfalicious Halloween? Get spooooky with the Smurfs and download The Smurfs: Fright Club Samsung Theme from the Galaxy Store.
Halloween Samsung Icon Pack
Our illustration team wanted to share their love for Halloween with Samsung users. Customize your Samsung device with this Halloween-themed icon pack. Each icon was created by our team and contains a little design with a ghoulish twist! Download from the Galaxy Store today.
KEEP CALM AND TWEET ON 🗣
There’s nothing we love more than designing Twitter branded likes and hashtags for our partners! See our Twitter Feed for some of the work that was created and released this month.
#SmileMovie
Started off spooky season with a smile! Our design and animation teams had the opportunity to create a branded like to promote the premiere of fall’s newest psychological horror film, Smile! Don’t let the smile fool you…(we’d know)!
#IWTV
Fans of the original Interview With a Vampire were in for a treat! Using dark and light mode play, a concept we began to incorporate into our designs at the start of the new year, Twitter users in dark mode now get an extra surprise when they hit the like button. The Interview With a Vampire series is available to watch now on AMC.
#withAMEX
We got to help American Express members get ready for Member Week. By liking any tweet with #withAmex, Twitter users not only received reminders for all the offers and experiences available but also got to see our design and animation skills at work.
#InternationalCoffeeDay
We’d like a cup of that coffee! As the exclusive creator of branded likes for the Middle East regions, we had the opportunity to use our design skills to celebrate Saudi Arabia’s #InternationalCoffeeDay.
BRANDED HASHTAGS #️⃣
Designing Twitter emojis for branded hashtag campaigns brings us joy! Kraft Mac & Cheese, CheezIt, and BRAVO are some of the many brands we did projects for this month. Check out our website to see some of our other Twitter branded hashtag work.
We're Growing The Team! 🌱
We are currently hiring for the following positions within the company:
Augmented Reality (AR) Developer
If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.
October's Newsletter
To kick off the month of October, we are excited to recap all the creative content we made and shared throughout the month of September in this issue of our newsletter. As always, we would like to thank our clients and business partners for their endless support and flexibility.
A newsletter dedicated to the people who know how to make everyday communication with friends and family less boring! Our AR team has been busy this month working on creating new, innovative experiences for brands and their audiences. Keep reading to learn more about the *many* exciting projects they have been working on.
In need of something unique for your brand? Visit our website to learn more about us and our team’s capabilities. We would love to bring your brand’s ideas to life through digital animation and AR.
LENS LIST FASHION MONTH 💄
Digital AR marketing company Lenslist held another challenge and our AR team just had to participate! The Snapchat x Lenslist AR Fashion Month Challenge called upon creators to “design original fashion and beauty lenses to help [the] AR community get dressed, made-up, and ready for the most stylish events of the year” (LensList).
We felt as though this contest would be a perfect opportunity to experiment with Lens Studios’ newest features and to design a lens for the fashion/make-up market—a market where AR and AR technologies are rapidly transforming the ways companies engage with customers.
Our lens, Elemental Euphoria, captures the beauty of nature with a fashion twist. In collaboration with Rudy, our motion graphics intern, and Elisa, our art manager, the AR team designed 3 unique lenses inspired by the elements: earth, fire, and water. Each one contains wearable jewelry and makeup that incorporate custom 3D assets and 2D motion graphics. For example, for the earth, emerald jewels were used; for fire, gold, and designs that looked like the sun's rays; for water, rain clouds, and other images associated with water.
The Elemental Euphoria Lens is a try-on lens that takes advantage of Lens Studios’ newest technologies including voice activation, chain physics, and speech recognition. When users speak, the lens will change to a different element.
Try out “Elemental Euphoria” by clicking here or by scanning the snapcode, and congratulations to all the creators who participated in this contest!
BRANDED EFFECTS FOR INSTA 📱
Our AR team loves Instagram as much as Snapchat and TikTok! This September we designed and published 2 branded effects for Instagram Camera.
Have you ever wondered what tool you are, or what Mr. Men, Little Miss character you are? These two simple randomizer lenses we created for Snap-on and Mr. Men Little Miss allow users to engage with their favorite brands in a fun, interactive ways. Click the links below to test out the effects and share your results with us @baretreemedia.
KEEP CALM AND TWEET ON 🗣
Our design team has been busy designing Twitter-branded likes and hashtags for our partners!
See our Twitter Feed for some of the work that was created and released this month.
#BlackAdam
A new kind of DC Comics superhero is in town…introducing Black Adam. This branded like gave Twitter users a
24-hour surprise that was as electric as him!
#StarTrekDay
Live Long and Prosper! Our design and animation teams had the opportunity to create a branded like to promote Star Trek Day on September 8th. As Star Trek fans ourselves, we would be lying if we said we did not have a blast designing something
for fellow fans of the Star Trek universe.
#SearchOn
Learn, discover, and #searchon with Google: the world’s leading search engine. Twitter users in the US had 24 hours to engage with this colorful design and show
their love to Google.
#SaudiNationalDay
As the exclusive design studio of branded likes for the Middle East regions, we created a few branded likes to celebrate Saudi National Day on September 23rd. These little animations did a perfect job of promoting tourism to the country!
BRANDED HASHTAGS #️⃣
Little designs, big impact—branded hashtags are the perfect way to enhance your brands’ advertising and marketing campaigns. We loved getting to design and share our creative process with brands such as TMobile, KIA, and Panini x NFL. Check out our website to see some of our other Twitter hashtag work.
We're Growing The Team! 🌱
We are currently hiring for the following positions within the company:
Augmented Reality (AR) Developer
If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.
Summer 2022 Newsletter
We are excited to recap all the creative content we made and shared throughout the summer in this issue of our newsletter. As always, we would like to thank our clients and business partners for their endless support and flexibility.
Team Spotlight - Raquel Fioroti
Meet Raquel, our graphic design sprout! This summer, Raquel worked closely with our senior illustrator and licensing team to execute design concepts for messaging stickers, Twitter emojis, and Samsung themes. We are going to miss Raquel greatly and look forward to seeing all the amazing things she accomplishes in her senior year at MassArt! Scroll down to learn more about the personal project she worked on while interning at the studio.
“Through real-life projects, I was able to develop my skills in Adobe programs, such as Illustrator, Photoshop, and After Effects. I learned about licensing for digital marketing and distributions and made some pretty cool connections with people working in those industries.”
We love seeing our summer interns get creative and work on projects that address causes important to them. #NationalThriftShopDay is not only about supporting local thrift shops but about bringing awareness to their charitable missions. For Raquel’s personal project, she designed a GIF to highlight one of the most popular thrift spots in the Boston area: Buffalo Exchange. As for what Raquel learned throughout this process, she found that she was able to showcase her design and animation skills, as well as create connections with the Greater Boston community.
“The design team at BTM was very open to me applying and learning skills even outside of my official job title. This project was challenging, but it was very rewarding to be able to bring awareness to shopping locally and second-hand. The best part was the shoutout I received from Buffalo Exchange…that was pretty cool!”
Read below to learn more about the other thrift shops Raquel highlighted (and may even create more GIFs for):
- Boomerangs: funds goes to the prevention and treatment of HIV/AIDS in Massachusetts
- Garment District: provide affordable clothing and costumes, always putting clothes to be recycled and reused, even after being on their racks
- Urban Renewals (Family Thrift Center): sell not only clothes, but toys, electronics, furniture, and jewelry too
Branded Likes for KSA
BTM takes on KSA! In case you missed it on our socials last month, Twitter named us the exclusive design studio of branded likes for the North America, Europe, and Middle East regions. On July 27th, our first branded like went live for Twitter users in Saudi Arabia. This design was created for stc pay, a mobile wallet that can be used to pay bills and send money to friends and family. We loved having the opportunity to bring branded likes to overseas advertisers and cannot wait for more designs to go live in the near future.
Smurfs X ZEPETO Announcement
In case you missed it on our socials, we are beyond excited to officially announce our partnership with IMPS The Smurfs & Lafig Belgium. We are working together to design and bring virtual goods within ZEPETO, Asia’s largest metaverse platform.
Bare Tree Media has worked with IMPS The Smurfs in the past to provide audiences with a variety of digital content, including but not limited to, branded mobile messaging applications, Snapchat AR experiences, Samsung Themes, watch faces, and a GIPHY channel. The initial launch includes Smurfs-themed 2D and 3D branded apparel and accessories. These items are available exclusively to ZEPETO’s global audience. More details announced at: https://bit.ly/ZEPETOlaunch
“This is such a ‘smurftastic’ opportunity to launch a popular branded IP, such as The Smurfs, into the metaverse with a leading metaverse partner such as ZEPETO. We are thrilled to offer ZEPETO’s global audience of 300 million users an opportunity to customize their avatars and metaverse experience with The Smurfs-branded digital goods collection…” – Robert Ferrari, president of Bare Tree Media
National Ice Cream Month
July is National Ice Cream month and our design, animation, & AR teams collaborated to bring our audiences *sweet* visual experiences.
Inspired by early 2000s computer games, our lead illustrator, Danielle, designed an ice cream vending machine game for our audiences. While fully leaning into the nostalgia of the 2000s, she also wanted to bring a new and modern approach to this design. Although the storyboarding sketches below show an ice cream purchase gone wrong, we decided that everyone should be a winner during National Ice Cream month!
Rudy, our motion graphics intern, brought Danielle’s 2000s vision to life through animation. By animating the “start game” and selection processes, users feel as though they are playing the game and receiving the ice cream themselves. A flashing sign with celebratory confetti appears when users are notified they have won the game.
Wanting to bring some sweetness to our Snapchat channel, our AR designer, Wayne, designed a simple randomizer lens inspired by Danielle’s design. When users end a video, an ice cream from the machine is randomly selected. National Ice Cream month may be over, but you can’t go wrong with a big scoop of your favorite flavor of this frosty dessert. Try out “Ice Cream Machine” by clicking here.
GIPHY Artist Channel Feature
Introducing GIPHY clips! This feature allows designers to upload animations that include sound. Our Bastille Day clip was featured alongside our other GIFs on GIPHY’s artist channel.
Back to Boston
Boston-based team members have been getting together weekly to work in-person for the first time since the COVID-19 pandemic. Our hybrid work weeks provide flexibility, as well as an opportunity for new hires to meet long-standing staff. Team members were able to work collaboratively on design projects, discuss strategy, and even participate in a few bonding activities, including a Workbar birthday party!
September's Newsletter
GOODBYE SUMMER, HELLO FALL 🍂To kick off the month of September, we are excited to recap all the creative content we made and shared throughout the month of August in this issue of our newsletter. As always, we would like to thank our clients and business partners for their endless support and flexibility. |
STUDIO SPOTLIGHT 🌟
Meet Raquel, our graphic design sprout! This summer, Raquel worked closely with our senior illustrator and licensing team to execute design concepts for messaging stickers, Twitter emojis, and Samsung themes.
| “Through real-life projects, I was able to develop my skills in Adobe programs, such as Illustrator, Photoshop, and After Effects. I learned about licensing for digital marketing and distributions and made some pretty cool connections with people working in those industries.” - Raquel Fioroti, graphic design intern at Bare Tree Media |
We are going to miss Raquel greatly and look forward to seeing all the amazing things she accomplishes in her senior year at MassArt! Scroll down to learn more about the personal project she worked on while interning at the studio.
NATIONAL THRIFT SHOP DAY 🛍
We love seeing our summer interns get creative and work on projects that address causes important to them.
#NationalThriftShopDay is not only about supporting local thrift shops but about bringing awareness to their charitable missions. For Raquel’s personal project, she designed a GIF to highlight one of the most popular thrift spots in the Boston area: Buffalo Exchange.
As for what Raquel learned throughout this process, she found that she was able to showcase her design and animation skills, as well as create connections with the Greater Boston community.
“The design team at BTM was very open to me applying and learning skills even outside of my official job title. This project was challenging, but it was very rewarding to be able to bring awareness to shopping locally and second-hand. The best part was the shoutout I received from Buffalo Exchange…that was pretty cool!”
Read below to learn more about the other thrift shops Raquel highlighted (and may even create more GIFs for):
Boomerangs: funds goes to the prevention and treatment of HIV/AIDS in Massachusetts
Garment District: provide affordable clothing and costumes, always putting clothes to be recycled and reused, even after being on their racks
Urban Renewals (Family Thrift Center): sell not only clothes, but toys, electronics, furniture, and jewelry too
KEEP CALM AND TWEET ON 🤳
Our design team has been busy designing Twitter branded likes and hashtags for our partners! It’s always amazing to witness how many Twitter users engage with our designs on the platform. See our Twitter Feed for some of the work that was created and released this month.
#HouseoftheDragon
FIRE WILL REIGN. Our design and animation teams had the opportunity to create a branded like to promote the August 21st premiere of the new Game of Thrones prequel, House of the Dragon. We would be lying if we said we were not excited to work on this project!
#NeverDonePlaying
Summer may be over for both parents and kids, but with Nike, you are never done playing. We let our imaginations run wild with this branded like, which gives Twitter users in the UK 24 hours of playfulness and excitement.
#ChickenMac
A branded like for the classic chicken sandwich that needs no introduction! As the exclusive design studio of branded likes for the Middle East regions, we had the opportunity to serve up some (virtual) Chicken Mac in Saudi Arabia.
#GalaxyZFlip4
BRB…just going to casually flex our creative muscles on Twitter with these branded likes created exclusively for the unveiling of the new Galaxy Z Flip 4 phones.
TUBBYTASTIC THEMES 💜💚❤️💛
Eh-oh! Every Friday this month, we promoted Samsung Themes for each of the 4 Teletubbies! Click the link to download the theme of the Teletubby you relate to most!
Tinky Winky:
https://galaxy.store/TTTinky
LaaLaa:
https://galaxy.store/
Dipsy:
https://galaxy.store/TTDipsy
We're Growing The Team! 🌱
We are currently hiring for the following positions within the company:
Augmented Reality (AR) Developer
If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.
August's Newsletter
NEWS FLASH ⚡️
BTM takes on KSA! In case you missed it on our socials last month, Twitter named us the exclusive design studio of branded likes for the North America, Europe, and Middle East regions. On July 27th, our first branded like went live for Twitter users in Saudi Arabia. This design was created for stc pay, a mobile wallet that can be used to pay bills and send money to friends and family. We loved having the opportunity to bring branded likes to overseas advertisers and cannot wait for more designs to go live in the near future.
NATIONAL ICE CREAM MONTH 🍦
July is National Ice Cream month and our design, animation, & AR teams collaborated to bring our audiences *sweet* visual experiences.
Inspired by early 2000s computer games, our lead illustrator, Danielle, designed an ice cream vending machine game for our audiences. While fully leaning into the nostalgia of the 2000s, she also wanted to bring a new and modern approach to this design. Although the storyboarding sketches below show an ice cream purchase gone wrong, we decided that everyone should be a winner during
National Ice Cream month!
Rudy, our motion graphics intern, brought Danielle’s 2000s vision to life through animation. By animating the “start game” and selection processes, users feel as though they are playing the game and receiving the ice cream themselves. A flashing sign with celebratory confetti appears when users are notified they have won the game.
Wanting to bring some sweetness to our Snapchat channel, our AR designer, Wayne, designed a simple randomizer lens inspired by Danielle’s design. When users end a video, an ice cream from the machine is randomly selected. National Ice Cream month may be over, but you can’t go wrong with a big scoop of your favorite flavor of this frosty dessert.
Try out “Ice Cream Machine” by clicking here or by scanning the snapcode.
TRENDING NOW 📈
Our team is constantly finding new ways to be in touch with the latest trends. Memes inspired by the children’s book series “Mr. Men & Little Miss” have gone viral on Instagram, Twitter, and other social media platforms. We decided to put our own artistic spin on these memes!
JULY HIGHLIGHTS 🎆
#TheRingsofPower
Lord of the Rings is returning to Amazon Prime Video in September. We had the opportunity to design a branded like to promote the new spin-off: The Rings of Power. It was cool to see so many Twitter users engaging with the branded like.
💖 Emoji Day 😆
🙋🏻♀️❤️😜
Can't decipher it? WE LOVE EMOJIS!
Everyday is World Emoji Day for our creative studio. We love designing Twitter emojis for advertisers’ branded hashtag campaigns. These assets may be little, but they pack a powerful (and creative) punch! To see all the exciting emoji projects we’ve done, check out our website portfolio.
Pet Hydration Month
Some like it hot, but your dog does not! For Pet Hydration Month, we teamed up again with Boston Animal Care and Control Shelter to design stickers to remind pet owners to protect their pets from the summer heat. Click here for the shelter’s GIPHY page to see the other animal welfare stickers we created.
Cactus Boi: Pride Samsung Theme
Pride Month is every month! Cactus Boi is bringing the Pride party to the Galaxy Store! Our graphic design summer intern, Raquel, designed the theme’s elements using a variety of design programs. Using color, images, and fonts, Raquel created a fun, coherent theme for users. Download “Cactus Boi: Pride” from the Galaxy Store!
THANK YOU FOR BEING A FRIEND
This month we wanted to celebrate TV’s most famous ladies! In preparation of #NationalGoldenGirlsDay on July 30th, we shared Samsung Themes that showcase each of the girls’ personalities and links to animated messaging stickers for iMessage!
BARE TREE MEDIA X GOLDEN GIRLS GALAXY STORE
GOLDEN GIRLS PROMOTIONAL STICKERS FOR iMESSAGE
IN OTHER NEWS 📰
GIPHY Artist Channel
The month of July has been all about features for Bare Tree Media.
Introducing GIPHY clips! This feature allows designers to upload animations that include sound.
Our Bastille Day clip was featured alongside our other GIFs on GIPHY’s artist channel.
Lens List Snapchat Selection
Lens List wanted to join the Smurfs for a game of soccer! Our hyper-casual gamified lens, “Smurf Soccer,” was featured on Lens List’s June Snapchat Selection for its complexity and user-friendliness. It’s been an honor to be featured alongside so many other talented AR designers and studios. See Lens List’s Instagram for the feature post and try our “Smurf Soccer” Lens by scanning the snapcode!
Back To Boston
Boston-based team members have been getting together weekly throughout the month of July to work in-person for the first time since the COVID-19 pandemic. Our hybrid work weeks provide flexibility, as well as an opportunity for new hires to meet long-standing staff. Team members were able to work collaboratively on design projects, discuss strategy, and even participate in a few bonding activities, including a Workbar birthday party!
We're Growing The Team! 🌱
We are currently hiring for the following positions within the company:
Augmented Reality (AR) Developer
If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.
July's Newsletter
To kick off the month of July, we are excited to recap all the creative content we made and shared throughout the month of June in this issue of our newsletter. As always, we would like to thank our clients and business partners for their endless support and flexibility. We wish everyone a safe and happy Fourth of July.
NEWS FLASH ⚡️
In case you missed it on our socials, we are beyond excited to officially announce our partnership with IMPS The Smurfs & Lafig Belgium. We are working together to design and bring virtual goods within ZEPETO, Asia’s largest metaverse platform.
Bare Tree Media has worked with IMPS The Smurfs in the past to provide audiences with a variety of digital content, including but not limited to, branded mobile messaging applications, Snapchat AR experiences, Samsung Themes, watch faces, and a GIPHY channel. The initial launch includes Smurfs-themed 2D and 3D branded apparel and accessories. These items are available exclusively to ZEPETO’s global audience. More details announced at: https://bit.ly/ZEPETOlaunch
KEEP CALM AND TWEET ON 📱
As part of a beta program, Twitter has offered the creation of branded likes to a select few advertisers, with the intention of allowing them to encourage their audiences to share and like branded hashtag campaigns because of their unique animations and designs. Branded likes are attached to any tweet that contains a brand-specific hashtag and are live for 24 hours on the platform. As a limited edition campaign to drive hashtag and tweet engagement, advertisers love branded likes and the awareness they bring their companies.
For the last year, Bare Tree Media has worked with Twitter ArtHouse to design custom branded likes for Twitter and their clients. We are excited that as of June 30th, branded likes will now be offered to a wider audience of advertisers on Twitter. Twitter has named us the exclusive design studio of branded likes for the North America, Europe, and Middle East regions.
To see all the branded likes we have made, check out our website portfolio.
BRANDING WITH BITMOJI 🧔🏻
Our team is constantly finding new ways to incorporate AR into our personal branding efforts. Our AR designer, Wayne, used Snapchat’s new Lens Studio capabilities to create a BTM Bitmoji. By turning into an animated 3D-version of themselves, users can show off their love for Bare Tree!
Want a fun and innovative way to promote your brand? Our team would love to create one for you. Contact our team here and let’s make things happen.
TRY "BARE TREE BITMOJI"
HOLIDAY HIGHLIGHTS 🎊
PRIDE MONTH
Bare Tree Media is a proud ally of LGBTQIA+ communities, and we wanted to express our love for others through a series of Cactus Boi GIFs. Pride Month is all about spreading love, awareness, and acceptance to all!
JUNETEENTH
On June 19th, 1865, the last enslaved African-American people were emancipated in the United States. Juneteenth provides us with an opportunity to reflect on our country’s history and the injustices Black communities have had to and continue to overcome.
FIRST DAY OF SUMMER
1 month down, two more to go! We are looking forward to some more summer fun. Our newest designer, Rudy, created this First Day of Summer sticker and incorporated a familiar BTM face—Pistachio! (We hope Stroob is having just as much fun!) Visit our GIPHY page for this First Day of Summer GIF and for more Pistachio and Stoob content.
FATHER'S DAY
We would like to wish a Happy Father’s Day to all the dads out there! You guys are the GOAT(s)! For more Father’s Day stickers, search “btmparents” on GIPHY or click here!
AR EXPERIENCES FOR SUMMER 🔥
BALLER LENSES
Bleed Green or The Dubs? Our AR designer, Wayne, created Celtics and Warriors “Final Spinner” Lenses for Snapchat and TikTok. Users were able to embrace their inner Tatum & Curry and support their favorite team during the NBA Finals. The Celtics and Warriors lenses had over 794,000 views and 630,000 views respectively on Snapchat.
As a Boston-based studio, we may be a little biased, but we would like to offer up a congratulations to both teams on all their hard work and effort throughout the season. The 2022 NBA season has ended but show your support to two all-star teams next season by scanning the snapcodes or by following us on TikTok!
CELTICS "FINAL SPINNER" LENS
WARRIORS "FINALS SPINNER LENS"
Follow us on TikTok @baretreemedia
SUMMER FUN!
What better way to welcome Summer than with an AR experience? Pool float, palm tree, and ocean designs transport users to a place of tropical paradise and challenge them to put their beach ball volleyball skills to the test.
Using full-body tracking collision detection and real-time physics simulations, users can hit a beach ball into the air. The lens also has multi-user capabilities, meaning you can play with your friends in the same frame. Try our Summer Beach Party Lens by clicking here or by scanning the snapcode!
IN OTHER NEWS 📰
We are so excited to present Hotel Hideaway users with an opportunity to celebrate Pride Month in style. Bare Tree Media partnered with Teletubbies and Azerion to launch a Teletubbies-themed Pride collection in the Hotel Hideaway metaverse. These digital items were inspired by The Teletubbies IRL (in real life) apparel collection. Visit the Wall Mall to get your own Pride x Teletubbies merchandise.
We're Growing The Team! 🌱
We are currently hiring for the following positions within the company:
Augmented Reality (AR) Developer
If any of these sounds like you or someone you know, send a resume and portfolio link to info@baretreemedia.com.